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like
like any
like any design
like any design graphic design
like any design graphic design
like any design graphic design is
like any design graphic design is in
like any design graphic design is in
fact
like any design graphic design is in
fact about
like any design graphic design is in
fact about communication.
if you need to explain something, for
instance the concept ‘tiger’ . . .
. . . you probably will do this differ-
ently to a child then to a grown up.
not only your tone of voice, but
presumably also the content of your
message will differ.
this now is the same with your guide-
lines booklet.
this now is the same with your guide-
lines booklet.
sure, the item is going to be used by
an agency, an individual designer, or
‘the boy from upstairs’ . . .
this now is the same with your guide-
lines booklet.
sure, the item is going to be used by
an agency, an individual designer, or
‘the boy from upstairs’ . . .
. . . but to explain the concept,
this now is the same with your guide-
lines booklet.
sure, the item is going to be used by
an agency, an individual designer, or
‘the boy from upstairs’ . . .
. . . but to explain the concept, to
this now is the same with your guide-
lines booklet.
sure, the item is going to be used by
an agency, an individual designer, or
‘the boy from upstairs’ . . .
. . . but to explain the concept, to
communicate
this now is the same with your guide-
lines booklet.
sure, the item is going to be used by
an agency, an individual designer, or
‘the boy from upstairs’ . . .
. . . but to explain the concept, to
communicate the booklet to a board,
this now is the same with your guide-
lines booklet.
sure, the item is going to be used by
an agency, an individual designer, or
‘the boy from upstairs’ . . .
. . . but to explain the concept, to
communicate the booklet to a board,
is something completely different.
i suppose you all will agree . . ?
if you don’t, we have a principle
difference of opinion, and we should
discuss the issue some time.
. . .
. . . but not now
. . . but not now . . .
anyway, this is what i am trying to
explain you over and over.
i am afraid it is rather BASIC.
there is no ONE solution.
You should not be repetitive.
Communication
Communication depends
Communication depends on
Communication depends on C
Communication depends on CO
Communication depends on CON
Communication depends on CONT
Communication depends on CONTE
Communication depends on CONTEX
Communication depends on CONTEXT
Communication depends on CONTEXT.
ommunication depends on CONTEXT. .
mmunication depends on CONTEXT. . .
munication depends on CONTEXT. . . .
unication depends on CONTEXT. . . . .
nication depends on CONTEXT. . . . . . .
ication depends on CONTEXT. . . . . . . .
ation depends on CONTEXT. . . . . . . . .
tion depends on CONTEXT. . . . . . . . . .
on depends on CONTEXT. . . . . . . . . . . .
ion depends on CONTEXT. . . . . . . . . . .
n depends on CONTEXT. . . . . . . . . . . .
depends on CONTEXT. . . . . . . . . . . . .
epends on CONTEXT. . . . . . . . . . . . . .
pends on CONTEXT. . . . . . . . . . . . . . .
ends on CONTEXT. . . . . . . . . . . . . . . .
nds on CONTEXT. . . . . . . . . . . . . . . . .
ds on CONTEXT. . . . . . . . . . . . . . . . . .
s on CONTEXT. . . . . . . . . . . . . . . . . . .
on CONTEXT. . . . . . . . . . . . . . . . . . . .
n CONTEXT. . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CONTEXT. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Communicating tiger

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Communicating tiger

  • 4. like any design graphic design
  • 5. like any design graphic design
  • 6. like any design graphic design is
  • 7. like any design graphic design is in
  • 8. like any design graphic design is in fact
  • 9. like any design graphic design is in fact about
  • 10. like any design graphic design is in fact about communication.
  • 11. if you need to explain something, for instance the concept ‘tiger’ . . .
  • 12.
  • 13. . . . you probably will do this differ- ently to a child then to a grown up. not only your tone of voice, but presumably also the content of your message will differ.
  • 14. this now is the same with your guide- lines booklet.
  • 15. this now is the same with your guide- lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . .
  • 16. this now is the same with your guide- lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . . . . . but to explain the concept,
  • 17. this now is the same with your guide- lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . . . . . but to explain the concept, to
  • 18. this now is the same with your guide- lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . . . . . but to explain the concept, to communicate
  • 19. this now is the same with your guide- lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . . . . . but to explain the concept, to communicate the booklet to a board,
  • 20. this now is the same with your guide- lines booklet. sure, the item is going to be used by an agency, an individual designer, or ‘the boy from upstairs’ . . . . . . but to explain the concept, to communicate the booklet to a board, is something completely different.
  • 21. i suppose you all will agree . . ? if you don’t, we have a principle difference of opinion, and we should discuss the issue some time.
  • 22. . . .
  • 23. . . . but not now
  • 24. . . . but not now . . .
  • 25. anyway, this is what i am trying to explain you over and over. i am afraid it is rather BASIC. there is no ONE solution. You should not be repetitive.
  • 38. mmunication depends on CONTEXT. . .
  • 39. munication depends on CONTEXT. . . .
  • 40. unication depends on CONTEXT. . . . .
  • 41. nication depends on CONTEXT. . . . . . .
  • 42. ication depends on CONTEXT. . . . . . . .
  • 43. ation depends on CONTEXT. . . . . . . . .
  • 44. tion depends on CONTEXT. . . . . . . . . .
  • 45. on depends on CONTEXT. . . . . . . . . . . .
  • 46. ion depends on CONTEXT. . . . . . . . . . .
  • 47. n depends on CONTEXT. . . . . . . . . . . .
  • 48. depends on CONTEXT. . . . . . . . . . . . .
  • 49. epends on CONTEXT. . . . . . . . . . . . . .
  • 50. pends on CONTEXT. . . . . . . . . . . . . . .
  • 51. ends on CONTEXT. . . . . . . . . . . . . . . .
  • 52. nds on CONTEXT. . . . . . . . . . . . . . . . .
  • 53. ds on CONTEXT. . . . . . . . . . . . . . . . . .
  • 54. s on CONTEXT. . . . . . . . . . . . . . . . . . .
  • 55. on CONTEXT. . . . . . . . . . . . . . . . . . . .
  • 56. n CONTEXT. . . . . . . . . . . . . . . . . . . . .
  • 57. CONTEXT. . . . . . . . . . . . . . . . . . . . . .
  • 58. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 59. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 60. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 61. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 62. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 63. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 64. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 65. CONTEXT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 66. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • 67. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .