1. Promoting and marketing.
By Holly and Jay.

2. Where the film is advertised and
discussed.
• The films official website
(www.ghostofgirlfriendspastmovie.com)
The two main characters and the title is the background and the trailer is automatically
played when you enter the website. A menu then appears where you have the choice
of viewing “About the film”, “Photo gallery”, “Video”, “Downloads” and “Partners and
promotion”.
You can read about the narrative of the film, find out the cast and information on them,
read about the filmmakers, view stills from the film, view different scenes from the film
and download wallpapers and screensavers for your mobile phone.
• IMDB.
This website allows you to view the trailer, the poster, a clip and a short interview of
Michael Douglas. It also provides you with information about the cast, crew and
companies that contributed and helped produce the feature. Wikipedia provides you
with similar information.

3. Ghosts of girlfriends past.
The trailer.
• The whole trailer lasts 2.33 seconds.
• It consists of clips from the film and are not necessarily
in the correct order.
• At the beginning of the trailer the clips vary between 1
and 3 seconds long and as the narrative seems to un fold
and the emotions of the character start to change, so
does the music and each clip lasts slightly longer, some
of even 10 seconds.
• The “twist” or “outcome” of the story is not given away but hinted at through
change of music, we gather that there was only one woman from his previous
girlfriends that he was serious about and regrets losing or leaving her.
• It is at the end of the trailer that the voice over announces who the two main
characters are played by.
http://www.imdb.com/video/imdb/vi2385969945/

4. Ghosts of girlfriends past.
The interview.
•A short interview of Micheal Douglas on his character in the film
lasting 1 minute and another on
Mathew McConaughey.
http://www.imdb.com/video/screenplay/vi2327052825/ http://www.imdb.com/video/screenplay/vi2310275609/

5. Ghosts of girlfriends past.
The clip.
•The clip lasts 1.17 minutes.
•The clip is just one scene from the film, would usually be used during an interview
When up for discussion and questioning.
http://www.imdb.com/video/screenplay/vi2528379417
/

6. Ghosts of girlfriends past.
Characters
The poster. as part of
the
White and narrative.
grey shades
relating to
ghosts.
Emphasis
The slogan that the two
suggests the main
moral and the characters
narrative of the are played by
film. famous
actors.
Title in bold and
different colour for
emphasis.

7. Promotion and Marketing
By Holly and Jay

8. General Information
The name of the film we have chosen is
Transformers 2, The film production that the film
is under is DreamWorks and Paramount pictures
these are two well known film organisation that
can be recognised very easily by the little boy on
the moon and the Paramount logo.
The target audience is around 12 upwards due to
the certification law and people who are
interested in science fiction this works well with
the genre of the film and marketing because it
would be easier to make merchandise such as
toy/action figures and clothing.

9. Features of film
The main characters for this film is Shia LaBeouf
and Megan Fox, along with the robots that are
computer-based made. The director of this film
is Michael Bay and writers Roberto Orci and
Ehren Kruger. The release date was June 19
2009 and comes under the genre of action and
sci-fi. Famous actors such as Tyrese Gibson is
also in the film. The plot of the film is based
around the conflict between the Auto bots and
Decepticon .

10. Trailer and target audience
• The trailer runs for 02.21 minutes.
• The trailer first starts out comedic and calm.
• Shows you the well known film productions, this is ideal because they are
easily recognised.
• The music at first is normal teenage rock-orientated soundtrack then the
tone is quickly changed when a symbolic stone is recognised.
• Middle of trailer to the end, there is more fast pace cutting to show the
action side of the film and clips are shown a bit more darker.
• Recognised actors and such as Shia LaBeouf, Megan Fox, director Michael
Bay, producer Steven Speilberg also Robots like Bumblebee and Megatron
who where featured and involved in the previous Transformers.
• Locations are more wide ranged, you can see its not just set in America.
• New characters are shown. This makes the target audience more interested
in the film.

11. Poster
Looking at the robots they have
bold bright colours with
contrasts of greys and blacks
to show their true identity
and their transformed
identity, The background has
pyramids, sand and sky. This
shows that the film may not
be set in America like the
previous film. Their
movement indicates its more
action related and more
intense, this may catch the
audiences attention and
convince them to want to
watch the film.

12. Official Website
• www.transformersmovie.com/