Sydney's guide to university students about how to not be an idiot on the internet.

1. social media for fun
and profit
or, “no booze pics plz”
@SydneySkybetter

2. who the frack am I?
I produce shows in New York City, run a few
startup companies, have a pick-up dance
group, and am constantly hiring people for
things.

3. three premises:
1. social media can get you a job
2. everything is advertising
3. the internet’s memory is long

4. pic-a-status:
A: “OMG I can’t f$&k@#g stand Sydney Skybetter.
What a grade-a d-bag.”
B: “I can’t say I agree with everything Sydney
Skybetter says, but I respect his right to an opinion.”

5. homework:
1. take down anything negative

6. pic-a-pic:
note: all legal drinkers
a: b:

7. homework:
1. take down anything negative
2. take down pics that make you look like you
have a substance abuse problem

8. know your privacy
settings
Check your preferences once a month

9. what’s wrong here?
actual status update: “Does anybody have any
recipes to try to turn a bad day into a good
day?... just work related :-(“
note: status update
from the director of a
prominent dance

10. I know where she works,
and everyone she works
with. this makes all of
them look bad.

11. what’s wrong here?
actual status update: “http://
www.youtube.com/watch?
v=94PwCtGVDhY&feature=share”
note: status update
from the director of a
prominent dance

12. you look like a
spammer.

13. what’s wrong here?
actual status update: “I'm 6 weeks and craving
Smarties!”
note: status update of a
person who was not
known to be pregnant

14. you will make
everyone think you
are pregnant or an
idiot meme-chaser.
likely both.

15. homework:
1. take down anything negative
2. take down pics that make you look like you
have a substance abuse problem
3. look through the last three months of posts
and delete the crap

16. homework:
1. take down anything negative
2. take down pics that make you look like you
have a substance abuse problem
3. look through the last three months of posts
and delete the crap
4. get on twitter like yesterday

17. further reference:
1. Podcasts: “This Week In Tech” and “This
Week In Google” with @LeoLaporte (Leo
Laporte), and “Back to Work” with
@HotDogsLadies (Merlin Mann)
2. Twitter: @FdnCenter (The Foundation
Center), @FracturedAtlas (Fractured Atlas),
@AdamTheHutt (Adam Huttler),
@SydneySkybetter (Sydney Skybetter),
@JenniferEdwards (Jennifer Edwards)

20. questions

21. thank you