www.smartsimplemarketing.com Sydni Craig-Hart shares her simple tracking strategy that you can use to get better results from your marketing.

1. How to Track
Your Marketing
So You Know
What’s Working
Sydni Craig-Hart
The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com

2. For Best Results
• Be strategic in your approach
• Select techniques that fit your goals &
solutions your ideal prospects are looking for
• IMPLEMENT the techniques
• Consistently track your results
www.SmartSimpleMarketing.com

3. Without Tracking?
• You won’t know:
– What’s working and what’s not
– If you have met your goals
• It’s like throwing “stuff” against the wall to see
what sticks, but with your back turned so you
can’t see what has actually stuck!
www.SmartSimpleMarketing.com

4. Testing and Tracking Your Results
• Help you be more strategic in your efforts
• Save you time and money
• Each step gets you closer and closer to the
right marketing mix for YOUR business
The following steps teach you how to use
tracking and testing to grow your business:
www.SmartSimpleMarketing.com

5. What to Measure
• EVERYTHING!!!
• Only pursue a few key marketing strategies at
a time
– Focus on no more than three specific to your goals
– Easily and accurately track your results
www.SmartSimpleMarketing.com

6. How to Measure
• Google Analytics
• Free MUST HAVE tool
• Weekly reports on traffic to your site
– Sources
– Keywords
– Length of time on website, etc.
www.SmartSimpleMarketing.com

7. Other online tools (cont)
• Email newsletter
• Facebook
• Offline networking
– Jot down notes after eat interaction
• Create a simple spreadsheet to keep your data
from your marketing tactics in one place.
www.SmartSimpleMarketing.com

8. What You’re Looking For
• As you measure, look for:
– Trends
– Dips
– Spikes
• Compare at least 3-4 weeks of data
– What worked?
– What didn’t?
www.SmartSimpleMarketing.com

9. Initial Set Up
• Takes a bit of time, but important to do so
• Not fun or exciting, but without doing so you
are guaranteed to waste:
– Time
– Money
– Effort
How “fun” is that?
www.SmartSimpleMarketing.com

10. Once Your System is Set Up
• You will be able to:
– Track your results
– Narrow down your marketing efforts to only
strategies that work the best
– Enjoy profitable results in your business
What marketing strategies are you currently
pursuing in your business?
www.SmartSimpleMarketing.com

11. Thanks for watching!
Visit www.SmartSimpleMarketing.com
NOW to pick up your FREE marketing
tools, including our “5 Simple Steps to
More Clients, More Visibility and More
Freedom” training course and to
schedule a complementary “Profit
Breakthrough” session with Sydni! Sydni Craig-Hart
The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com