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Marketing Plan

•
•
S
Syeda Azra

Marketing

TecnologíaEmpresariales
1 de 40
 
[object Object],[object Object]
[object Object]
EXECUTIVE SUMMARY ,[object Object],[object Object]
The 7P’s Marketing
P’s of MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object],[object Object]
Weakness ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Price Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Price Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Product Strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Marketing Mix – Promotion Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Place Strategy ,[object Object],[object Object],[object Object]
CUSTOMER… ,[object Object],[object Object],[object Object],[object Object]
Product ,[object Object]
Aspects of Service Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
CM – SG&A – Capital expenditures Profits 4.3% of revenue, based on past data Capital expenditures : Half of the O/H costs estimated, based on past data SG&A cost :     Fixed Costs : Revenues - COGS C.M. Based on weighted average percentage in past data COGS Based on sales @ different channel’s price Revenues ,[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WCMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WCMS ,[object Object],[object Object],[object Object]
WCMS ,[object Object],[object Object]
WCMS ,[object Object]
Principles of Quality Focus on Customer Do it Right Communicate & Educate Measure & Record Do it together
[object Object],[object Object],[object Object],[object Object],[object Object]
Quality is an attitude….. ,[object Object]
Product Quality Experience Personal Needs Past Needs Expected Service Perceived Service Reliability Assurance Empathy Responsiveness Tangible Quality Dimension Perceived Service Quality E.S >P.S ( Surprise ) E.S = P.S ( Satisfactory ) E.S<P.S (Poor Quality)
[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CM – SG&A – Capital expenditures Profits 4.3% of revenue, based on past data Capital expenditures : Half of the O/H costs estimated, based on past data SG&A cost :     Fixed Costs : Revenues - COGS C.M. Based on weighted average percentage in past data COGS Based on sales @ different channel’s price Revenues ,[object Object]
Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Marketing Plan

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  • 7. Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
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  • 28. Principles of Quality Focus on Customer Do it Right Communicate & Educate Measure & Record Do it together
  • 29.
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  • 31. Product Quality Experience Personal Needs Past Needs Expected Service Perceived Service Reliability Assurance Empathy Responsiveness Tangible Quality Dimension Perceived Service Quality E.S >P.S ( Surprise ) E.S = P.S ( Satisfactory ) E.S<P.S (Poor Quality)
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