2. Note: the ideas below are just guidelines, options of what
we can talk about.
Read it, digest it and be prepared to participate;)
I will try to stick to the order below, so if you like points 2-
3-4, let me know at the beginning of the session or DM me
@sylwiapresley.
3. 1. Personal Web 2.0 activities - Twitter, blogging,
social networking
1.1 Twitter ethics - what we like, what we do not like -
do we care? What is a healthy personal branding?
1.2. Blogging - what is acceptable? How do we like to
blog, how do we like to be commented upon?
1.3. Do’s and don’ts of social networking
1.4. How about image and video sharing?
4. 2. Branded
2.1.What are companies doing in social media - how
do they use microblogs, blogs, social networks?
2.2.Are they transparent?
2.3.What type of brands do we see in Web 2.0 times?
2.4.Who – in your part of the world – gets it right?
5. 3. Case studies:
3.1. Mumbai attacks on Twitter - see my Twitter ethics
ppt on SlideShare...
3.2. Domino case on YouTube
http://consumerist.com/5213780/arrest-warrants-
issued-for-dominos-outlaws-kristy-and-michael-while-
dominos-prez-apologizes-online
3.3. Wal-mart
http://www.businessweek.com/bwdaily/dnflash/content/
oct2006/db20061009_579137.htm
3.4.Sony flog, fake website
http://consumerist.com/consumer/psp/we-reupload-
fake-sony-psp-blog-223187.php
6. 4. Other things to consider:
4.1. Privacy on-line, the cloud and its risks.
4.2. Brands monitoring on-line content -
http://techpresident.com/blog-entry/fbi-following-you-
twitter-and-responding
4.3. Cyber-activism vs. privacy
4. 4. Disclaimers - what can a private person or a
brand disclaim, how and when? Why should they?
