A survey of 346 US employees found that: - 37% access social networks 0 times per day from work, while 34% access them 1-2 times per day - 53% of social network time at work is spent on business reasons, while 46% is personal - 75% of social network time at work is on desktop/laptop, while 15% is on personal mobile devices - 36% of companies have a policy specifying social media use be only for business, while 42% have no policy

1. Social Networking at Work
Survey Results

2. Methodology
• Survey performed on Zoomerang
– Fielded online
– 346 responses
– Taken by US-based employees

3. Social networking at work
Q1: On average, how many times per day do you access social
networking sites such as Facebook or YouTube from work?
0% 10% 20% 30% 40% 50%
0 37%
1-2 34%
3-5 16%
6 - 10 8%
11 - 20 2%
More than 20 2%

4. Reasons for social networking at work
Q2: What percentage of the time you spend accessing social
networks while at work is for each of the following? (Must
add to 100%) Means shown.
Business reasons 53.334%
Personal reasons 46.178%

5. Devices used
Q3: Considering the full amount of time you spend daily
accessing social networks while at work, please indicate what
percentage of that time is done via each of these devices.
(Must add to 100%) Means shown.
Desktop or laptop computer 75.24%
Company mobile device 8.26%
Personal mobile device 15.22%
Other 1.38%

6. Work policies
Q4: What best describes your company's policy concerning accessing
social networking sites at work?
0% 10% 20% 30% 40% 50%
Access is blocked 5%
Access blocked, access granted only in rare cases 2%
Access blocked, access granted to those who have been through training 0%
Access blocked, access granted upon request -- there are many users 1%
No blocking, but they specify business use only 36%
No blocking, no policy about use 42%
No blocking, policy exists that encourages employee use 14%

7. How important?
Q5: If a company had a ban on accessing social networks from the
workplace, how relevant would that ban be when deciding whether or
not to work for the company?
0% 10% 20% 30% 40% 50%
Significantly relevant to my decision 12%
Somewhat relevant to my decision 20%
Neutral 22%
Somewhat irrelevant to my decision 12%
Significantly irrelevant to my decision 34%

8. Company presence
Q6: Does a company's presence in social networks impact how you feel
about the company's brand? For example, if they have a Facebook page
or use Twitter.
0% 10% 20% 30% 40% 50%
Significantly impacts my opinion of a company in a positive way 16%
Somewhat impacts my opinion of a company in a positive way 36%
Neutral 45%
Somewhat impacts my opinion of a company in a negative way 1%
Significantly impacts my opinion of a company in a negative way 1%

9. Work breaks
Q7: How many times a day do you take the following breaks?
Mean Median
Snack or coffee 2.016 2
Smoking 0.346 0
Restroom 2.842 2
Social Networking 1.714 1

10. Facebook or no?
Q8: Answer the following scenario: You have 5 minutes until your next
meeting and need to use the restroom, but you haven't checked
Facebook all day. You do one of the following:
0% 20% 40% 60% 80% 100%
Go to the restroom 87%
Cross your legs and check Facebook 2%
Bring your mobile device to the restroom with you to kill two birds with one
11%
stone

11. Industry
What industry do you work in?
0% 20% 40% 60% 80% 100%
Technology and Software 82%
4%
Services 3%
2%
Agriculture 1%
1%
Consumer Products 1%
1%
Education 1%
1%
Insurance 1%
1%
Telecommunications 1%
0%
Automotive 0%
0%
Cable and Wireless 0%
0%
Credit Cards 0%
0%
Entertainment 0%
0%
Hospitality and Leisure 0%
0%
Non-Profit 0%
0%
Research 0%
0%
Transportation 0%

12. Job function
What is your job function/role?
0% 10% 20% 30% 40% 50%
Senior Executive 2%
Vice President 1%
Director 7%
Manager 29%
Supervisor 4%
Associate/Staff 24%
Technician 13%
Administrative 2%
Contractor/Consultant 6%
Intern 1%
Other, please describe 11%

13. Company size
What is the size of your organization?
0% 20% 40% 60% 80% 100%
Less than 500 people 19%
500 to 1,000 people 3%
1,001 to 5,000 people 5%
5,001 to 25,000 people 61%
25,001 to 75,000 people 6%
More than 75,000 people 6%

14. Gender
What is your gender?
Female
21%
Male
79%

15. Age
What is your age?
0% 10% 20% 30% 40% 50%
Under 18 0%
18 - 25 3%
26 - 30 18%
31 - 35 20%
36 - 40 21%
41 - 45 18%
46 - 50 9%
51 - 55 6%
56 - 60 4%
61 - 65 0%
66 - 70 0%
Over 70 1%