Windows Phone 7 is a new kind of phone designed around the user experience. It features live tiles that continuously update information on the start screen. It also includes integrated hubs that simplify everyday tasks by bringing together apps, services, content, and the web. The Windows Phone 7 platform supports compelling applications through tools like Visual Studio, Silverlight, and XNA. It also features integration with Xbox Live for gaming experiences and services.

1. Windows Phone 7:A New Kind of Phone Required Slide 서진호 부장 (Jinho.Seo@microsoft.com) Sr. Developer Evangelist – Windows Phone 7 Microsoft Korea http://blogs.msdn.com/jinhoseo

2. Consumerization of IT: A Changing Environment Gen-Y expanding in the workforce Social networking goes mainstream Soaring demand for mobility Massively different economy

3. Our New Direction HARDWARE Optimized and standardized DESIGN End user comes first PLATFORM Re-architected developer platform

4. WINDOWS PHONE 7 IS A DIFFERENT KIND OF PHONE DESIGNED TO BRING TOGTHER WHAT YOU CAREABOUT MOST

5. Smart DesignWorks the way you want SEARCH Location aware Optimized for Bing integration One click search INTERNET EXPLORER Fast-opening pages, legible text and easily clickable links Browsing and resizing happen naturally START Customizable, at-a-glance view Live tiles continuously update you about your world

6. Integrated ExperiencesHubs simplify your everyday tasks on the phone Immersive and engaging experiences Bring together apps, services, content, and the web by theme Reduce the number of steps for everyday tasks

7. Integrated ExperiencesHubs simplify your everyday tasks on the phone

8. Windows Phone 7 - Device Experience Video

9. SUSTAINED INVESTMENT Commitment to Infrastructure Investments Business Productivity Online Suite

10. # OF USERS Windows Device/OS Portfolio NUMBER OF USERS Smart design and best in class business productivity Managed through Exchange EAS App Platform: Silverlight, XNA, VS 2010 and Expression App distribution: Marketplace Windows Phone 7 Good business productivity Managed through Exchange EAS and System Center App Platform: Native or .NET, VS 2008 App Distribution: Management Infrastructure Windows Mobile 6.5 Line of Business specific Interface Specialized use and design Application Platform: Native, specialized devtools App distribution: Management Infrastructure Ruggedized

11. Compelling Application Platform RICH, CAPTIVATING APPLICATIONS Unleash the power of Silverlight to reach customers and employees END-TO-END DEVELOPER EXPERIENCE Tools > community > ingestion > distribution SINGLE, DISCOVERABLE MARKETPLACE Channel for reaching the end-user POWERFUL AND FAMILIAR TOOLS Visual Studio, Expression Blend, Silverlight, and XNA MULTI-SCREEN POTENTIAL Applications that work across phone, web, and desktop

12. Possibilities for your Business

13. User Experience Frameworks Modern XAML/event-driven application UI framework Rapid creation of visually rich apps HTML/Javascript Mature, robust, widely deployed technology High performance game framework Rapid creation of multi-screen 2D and 3D games Rich content pipeline Mature, robust, widely adopted technology spanning Xbox, Windows, and Zune GAMES(and applications) APPLICATIONS (and games)

14. Managed Code for Game Development Windows Phone 7 Uses the .NET platform Managed code platform, no unsafe code .NET/XNA is used for games today! XNA Game Studio 4.0 is C# exclusive 800+ managed code games on XBLA/XBLIG Windows games published through portals

15. XNA Game Studio 4.0 Develop for Windows Phone 7 Series Enhanced audio support Simplified graphics API’s Visual Studio 2010 integration New configurable effects

16. Frameworks designed for performance Addressing Performance Head-on Frameworks designed for performance Frameworks designed for performance Frameworks designed for performance XNA Framework designed for gaming scenarios Commitment to future of managed code No unnecessary garbage generation Three + years of profiling and investment We’ve built for performance on Windows Phone 7 Math libraries optimized Efficient APIs with tuned transitions to native code

17. Games Hub Featuring Xbox LIVE

18. Xbox LIVE is Gaming Services Gamertag Friends Achievements Windows Phone will extend the Xbox LIVE brand beyond the console for the first time Merchandising Premium Placement Windows Phone is the first step towards our vision of a ubiquitous gaming service Differentiates your title from the rest

19. Windows Phone 7 – The Developer Experience Demo

20. Marketplace Update for Windows Phone 7Giving developers what they’ve asked for EASILY MANAGE YOUR BUSINESS Single self-service portal Transparent polices & open to 3rd party services Beta distribution service DEEPEN CUSTOMER CONNECTION Trial API Push notification, simple update mechanism, & dynamic tiles Broad business model support INCREASE DISCOVERABILITY Reach all WP7 consumers with compelling apps Single easy to find Marketplace on device and PC Daily localized merchandising to promote the very best apps

21. Windows Phone 7 – Marketplace Experience Demo

22. Addressing Business Customer NeedsMaking Windows Phone 7 work for your organization UTILIZES EXISTING INVESTMENTS COMPELLING PLATFORM CAPTIVATING AND PRODUCTIVE EXPERIENCES Phones end-users desire Business and personal Productivity without compromise Works well with Exchange and SharePoint On-premise or in the cloud Managed with Exchange Compelling apps for phone, web and PC Powerful & familiar developer tools

23. # OF USERS Reactions to Windows Phone 7 “One thing is certain: All of today's other smartphone user interfaces look pretty staid by comparison.” David Coursey, PC World “Microsoft Office on Windows Phone 7 Looks Fantastic. From e-mail to edit, the process is seamless.” John Herrman, Gizmodo “When it comes to smartphones, Windows Phone 7 should arguably be the de facto platform for business professionals.” Tony Bradley, PC World

24. Windows Phone Resources Questions? Demos? The Latest phones? Visit the Windows Phone Technical Learning Center... Business IT Resources www.windowsphone.com/business Developer Resources developer.windowsphone.com Experience Windows Phone 7 on-line and get a backstage pass www.windowsphone7.com

25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.