Magento customization provides the much-needed unique identity to your business besides making it more useful for your potential customers

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Index
Title Page 2
The Big boss Page 3
Need of Identity and Business Page 4
Few Corners of Magento Customization Page 4
Conclusion Page 5
Contact Page 6
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What is the role of Customization in
Magento Ecommerce
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The ecommerce playground has been extensively dominated by one name i.e. Magento. A
survey done by eMarketer, a private survey company, on Feb 2013; showed that the
maximum share of popular ecommerce platforms goes to Magento. But to make best use of
Magento, much of it all rests with the way you can customize.
Magento: The Biggest Player of Ecommerce
To be in the limelight one always goes with the biggest name, but so does everybody.
Everybody is now aware of the power of Magento and due to this most of the upcoming
ecommerce businesses prefers it as the base platform.
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Need of Identity in Business
Business of any type or stature is often planned initially in a manner that gives it a unique
look. Even if someone is determined about choosing the widely reputed ecommerce
platform Magento, the basic look and punctuality are all the same with the rest of the
community. As your needs are different the solution has to be different complying with
your infrastructure and this can only be delivered through customization of Magento.
There are multiple of benefits that you will be showered upon when opting for this service.
The web development industry globally is very much aware of the ecommerce industry’s
boom and a major section has shifted their attention towards delivering services related to
this niche particularly.
Out of them you need to find some of the best names in Magento development domain and
discuss with them the project scope. A small tip in this which might help you in the
research is going ahead with certified developers. In India there are 167 certified Magento
developers and globally this is just second highest in number after United States. So,
looking over points like cost, quality and credibility India is preferred than any other
region. A genuine Magento web development company has with them team of
certified developers.
Few corners of Magento Customization
There are prime areas where the maximum emphasis is given over while performing store
customization for generating optimum result. Ultimately the aim is to increase sales of the
store and that gets done primarily through adding value to some of the prime doors of the
store. A major portion is covered by the cart, product loading page and responsiveness
attribute. Below are some of the major customization areas which are often asked for by
client.
a. Product Quick View: Often a customer does not like to go inside the product
details page unless he is totally sure about purchasing it or partially ready to give a
look. With the implementation of this unique feature one gets to add a quick view
option in the product category page itself in grid view. If someone moves their
mouse over any product they get the sneak peak detail. This is implemented with
the usage of AJAX or JavaScript is and is hugely popular due to its usability.
b. Theme Customization: There are many big brands that tend to have many sub-
stores interlinked with the main store. In such cases they make it a point to go for
design modification of the basic mother site theme for sub sites keeping the essence
alive.
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c. eBay or Amazon Integration: There are situations where one have been doing
business for quite some time online, but through eBay or Amazon and now wants to
have their own ecommerce portal. Magento customization helps them to integrate
both the spaces and manage from the admin panel of Magento store only. No double
uploading and monitoring of products needed.
d. One Page Checkout: This is the stage where maximum users leave a site owing to
the complexity of process. By using this modification one can make payment in a
single step only and this helps in retaining huge number of consumers in your site.
e. Any Payment Gateway Using Flexibility: There are many small business
owners who ask for the integration of lesser known payment gateways. With
Magento customization more than sixty payment gateways are easily added to the
store.
While customization renders the unique identity to your business and makes it befitting to
the demands of your customers, employee and other stakeholders - with expansive control
over the storefront - but same emphasis has to be given over marketing of the product too,
albeit at a later stage, for the sake higher sale. Thus, next to customization, care needs to be
imparted over to marketing.
Let us know in case you are in search of a team of professional who command respect and
trust of businesses all over the globe over comprehensive Magento solutions.
Tel: +1-855-SYNAPSE Email: info@synapseindia.com
(+91) 120 433 0500 IT Outsourcing @ Peace of Mind

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CONTACT:
SynapseIndia
Tel: (+91) 120 433 0500
Fax: (+91) 120 254 6941
(If you are dialing from the USA, please dial 011 first
before 91)
Email:info@synapseindia.com
Skype: synapse_india
URL:- http://www.synapseindia.com/
Tel: +1-855-SYNAPSE Email: info@synapseindia.com
(+91) 120 433 0500 IT Outsourcing @ Peace of Mind