Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision. To stay competitive in this mobile-centric consumer environment, all businesses - yours included - must figure out how to provide mobile-friendly solutions to their consumers.

1. THE WORLD IS GOING MOBILE, AND WITH IT, SO TOO ARE YOUR PROSPECTS AND CUSTOMERS
CONSUMERS ARE ALSO GOING MOBILE
CONSUMERS ARE GOING DIGITAL
Acting as our pocket-sized personal assistants, mobile devices seem to
have a greater impact on our daily lives with each passing day. In fact,
many of us are spending more time on our smartphones and tablets
than our laptops and desktops.
85.7% of respondents reported using
digital channels to research and/or
shop for holiday products and gifts
Among these, nearly three quarters
(77.4%) will end up making a holiday
purchase online this coming season.
85.7% 77.4%
THE VAST MAJORITY OF US CONSUMERS
HAVE BECOME DIGITAL HOLIDAY SHOPPERS
Over half (53.4%) of respondents say they will use a tablet and/or smartphone to
go online and research and/or purchase products this holiday season, while more
than one-third (34.2%) of respondents who use a smartphone and/or tablet to shop
expect to use their mobile devices more this holiday season than last. Perhaps most
significantly, fully one third (33.3%) of these mobile shoppers will make holiday gift
purchases directly on their mobile devices.
Use of tablet or
smartphone to research
and make holiday
purchases this season
Of those 53.4%:
34.2% expect to use their
mobile more this holiday
season than last
One third of these mobile
shoppers will make holiday
gift purchases directly on
their mobile devices
ARE CONDUCTED ON A MOBILE DEVICE
SYNECORE
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