Kirsten Jones 1st Developer Advocate
at LinkedIn San Francisco Bay Area | Internet Send Message View Profile Your Professional Life, on the Go: Professional Networking Wherever You Are 1

Presdo
2

3

4

LinkedIn’s mission Connect the world’s
professionals to make them more productive and successful 5

Your Professional Life…
6

…On the Go
7

Our Members
8

The most affluent professionals anywhere
Half of LinkedIn members are executives or business owners Nearly half have household incomes over 100k Level in company Household Income Under $25,000 23% Student 24% $25,000 - $45,999 Individual contributor Manager $46,000 - $65,999 Director, VP, CXO Self employed /owner $66,000 - $85,999 $86,000 - $104,999 $105,000 - $150,999 $151,000 - $200,00 27% 24% More than $200,000 0% 8% 15% 23% 30% Q: Which best describes your job title? Q: What was your HH income in 2010? Base: All respondents

With authority over a wide
range of decisions “ Decision making authority What products to use What they’re saying What vendors to use LinkedIn has given me tons of What candidates to hire user opinions of software ” products and lots of feedback from other members that What companies to partner with have quickly resolved problems in my environment. Allocating funds or managing budgets Products researched VP. Engineering I am responsible for all business decisions I do not influence decisions for my company 51% 0% 13% 25% 38% 50% Q: Which of the following business decisions are you responsible for or influence at your company? Base: All respondents

Professionals trust information on LinkedIn
 Information on LinkedIn is trusted on par with professionally produced content from WSJ.com and NYTimes.com “ Level of confidence w/ information on site 100% What they’re saying 87% 84% 76% I trust LinkedIn for 73% professional up to date 75% information on my specific industry. WSJ & NYT are my go to news/ 50% business sources. I don’t ” 35% 35% trust the professional content on Twitter or 25% 25% Products Facebook at all, they are researched gossip sites. SVP Finance 0% 51% m m m In er s k up oo o o o ed itt .c .c .c ro eb Tw es nk ey SJ !G c im Li on Fa W oo YT M h N N Ya N C On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites? (those rating 4 or 5) Base: All respondents

Our Value
12

The value we bring to
our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop APIs, Plugins, Mobile 13

Professional identity ecosystem Your professional
profile of record Connect Experience / Education Professional Details Recommendations Summary: Career and Profession Groups / Associations 14

LinkedIn Homepage Your professional dashboard
Data Context Connections Critical Mass 15

LinkedIn Today Your essential source
for business intelligence Context Critical Mass Data Connections 16

LinkedIn Today: Law News for
specific industries Top news Timeless insigh ts Latest stories 17

LinkedIn Groups Join Groups to
expand your network, learn about specific topics and uncover new leads Industry Connectedness 1stDegree CXO Connections

Successful platforms provide value to
everyone Two out of three is insufficient Developers Platform Business Flywheel Customers 19

REST and Javascript APIs Provides
rich, customized LinkedIn integration with your application Examples  Companies  Groups  Jobs  Social Stream  Profile  Search  Messages 20

Plugins Pre-built and easy to
integrate Examples  Share  Member Profile  Company Profile  Company Insider  Sign in with LinkedIn  Apply 21

Everywhere You Are On the
Web 22

Sign In with LinkedIn
23

Sign In with LinkedIn Once
signed in, readers can see how they are connected to conference speakers 23

connect.me
flavors.me about.me
24

Find “Jobs For You” on
a career site and Apply with LinkedIn 25

Find “Jobs For You” on
a career site and Apply with LinkedIn Featured Careers VP of Marketing, EMEA Apply Now Sr. Marketing Director Apply Now Director, Online Marketing Apply Now Powered by See more jobs » 25

Find “Jobs For You” on
a career site and Apply with LinkedIn 25

Find “Jobs For You” on
a career site and Apply with LinkedIn 25

Plugin integration - Slideshare
26

Adding Context to the Applications
You Use Outlook Social Connector 27

CNNMoney
28

29

Open platform for 3rd party
application developers Who and what. 30

Open platform for 3rd party
application developers Who and what. 30

Daily Endeavor
31

Professional insights and knowledge sharing
Major traffic driver for publishers 32

Professional insights and knowledge sharing
Major traffic driver for publishers 32

Professional insights and knowledge sharing
Major traffic driver for publishers Context Critical Mass Data Connections 32

33

34

Unlock internal innovation Prototyping, experiments,
and fun http://inmaps.linkedinlabs.com

Everywhere You Are In the
World 36

37

Windows 7 Mobile Integration
38

39

40

The value we bring to
our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop APIs, Plugins, Mobile 41

Questions?
42