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AEJM Conference - Event Report

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Highlights from the social media aspect of the 2016 AEJM Conference.

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AEJM Conference - Event Report

  1. 1. AEJMC Conference - Event Report Date: August 2, 2016 to August 8, 2016 Geography: Worldwide Language: All Channels: Twitter, Blogs, News, Forum, Facebook, Instagram, YouTube
  2. 2. Reporting Summary •  The 2016 AEJMC Conference received a total of 7,742 mentions from August 2 to August 8, 2016, with a potential reach of 23.3 million impressions, generated by 1,528 unique users •  Twitter generated the largest share of event buzz across all sources (97% SoV) •  55% of tweets were organic •  Educational Institutions and Education Professionals represented 29% of users posting about the event •  55% of mentions came from female users •  The highest surge in mentions occurred on August 4 (2,120 mentions, or 27% of the overall content volume) •  The spike was primarily driven by mentions of various talks during the event such as coding lessons for journalism students as well as social media education •  Another notable spike was recorded on August 5, caused by posts about panel discussions regarding pop culture, ethics, and journalism diversity •  Posts pertaining to research presentations, panels, and other meetings emerged as the top conversation driver during the 2016 AEMJC Conference •  This conversation topic represented 29% of the overall event mentions •  Quotes and excerpts shared by conference attendees followed with 17% EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 20162  
  3. 3. 3   DASHBOARD 7,742 MENTIONS GENDER BREAKDOWN 55 % 45 % TWITTER AUDIENCE WORD CLOUD REACH Media/ Newspapers 7% Education 29% Other 60% TWITTER AUDIENCE BREAKDOWN 46% 45% 9% Regular Tweet Re-tweets Replies 23.3 million impressions 1,528 Unique Users MENTION TYPE Blogs, 4, 0% Forums, 2, 0% Twitter, 7,523, 97% News, 11, 0% YouTube, 1, 0% Facebook , 3, 0% Instagra m, 198, 3% EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016 Marketing Professionals 1% PR Professionals 3%
  4. 4. 0 500 1,000 1,500 2,000 2,500 2-8-16 3-8-16 4-8-16 5-8-16 6-8-16 7-8-16 8-8-16 SPIKE ANALYSIS 4   Aug. 3: Tweets of excitement from the attendees of the AEJMC PR Division’s pre-conference 7-DAY VOLUME TREND Aug. 4: Talks during the AEJMC 2016 Conference ranging from social media education to teaching journalism students how to code Aug. 6: Congratulatory messages to the award winners during the conference Aug. 5: Posts during the panel sessions about diverse topics such as pop culture, ethics, gender, and diversity in journalism and media Aug. 7: Discussions regarding issues faced by student media like censorship and budget cuts EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016
  5. 5. Includes general mentions from event participants, users who expressed excitement over the upcoming AEJMC event, great deals and promos on books and other materials available during the conference, breaking news related to law and journalism tweeted during the event, job opportunities, as well as giveaways of different prizes for event attendees Content from users who expressed satisfaction with the presentations and overall appeal of the 2016 AEJMC event Mentions related to awards and nominations granted to specific individuals for their research work during the event Includes general mentions and tweet exchanges between @AEJMC and other users Mainly photo tweets from AEJMC attendees or participants which document their experiences during the conference Users share excerpts or quotes from different speakers during the AEJMC event Refers to mentions about scheduled or ongoing research presentations, panels, and sessions during the 2016 Association for Education in Journalism and Mass Communication event CONVERSATION THEME ANALYSIS 5   12% 8% 9% 11% 14% 17% 29% OTHER SATISFACTION RECOGNITION TWEET EXCHANGE/ QUERIES PHOTO SHARING EXCERPTS/ QUOTES PRESENTATIONS/ PANELS EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016
  6. 6. TEXT ANALYTICS 6   WORLD CLOUD (TWITTER ONLY) 56 67 69 87 90 95 149 178 710 6,003 #aejsports16 #socialmedia #aejmc #journalism #pr #uncaej #aejmc16end #aejmc2016 #prprofs #aejmc16 TOP HASHTAGSBUZZGRAPH (TWITTER ONLY) EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016
  7. 7. TOP POSTS 7   TWITTER LIKES  123 COMMENTS  2 LIKES  94 COMMENTS  2 IMPRESSIONS  67,852 IMPRESSIONS  187,259 IMPRESSIONS  33,923 IMPRESSIONS  49,011 EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016 INSTAGRAM
  8. 8. Username Mentions Followers (By Mentions) @aiaddysonzhang 211 2,363 @JeremyHL 127 4,780 @kfreberg 120 4,394 @ekinsky 71 1,868 @Gallicano 70 3,614 @StineEckert 65 1,372 @Mediatingmimi 64 703 @lathropd 63 2,020 @macloo 52 9,979 @CarolynMaeKim 49 2,377 TOP INFLUENCERS 8   Username Mentions Followers (By Followers) @UmarCheema1 1 341,570 @roseluqiu 1 258,790 @jeffjarvis 1 159,659 @TexasTech 1 109,862 @mathewi 1 80,080 @craignewmark 2 75,406 @nickgillespie 1 59,154 @mallofamerica 1 56,414 @BusinessWire 1 47,256 @googlenewslab 3 38,729 Username Mentions Followers @ruth_msp 5 6,404 @ugagrady 1 1,872 @uosojc 1 1,838 @fiouna_zhang 1 1,360 @caa2410 6 1,022 EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 – 8, 2016

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