This document advertises a conference on maximizing social media and content strategies for talent acquisition. The conference aims to provide recruitment professionals with skills and strategies for leveraging various social media platforms like LinkedIn, Facebook, and YouTube to attract and engage candidates. Speakers from companies like Google, Bank of America, and Dell will share best practices on topics like building an employer brand on social media, evaluating different social channels, and using metrics to measure the impact of social recruiting. The event also includes workshops on mobile recruiting, video recruiting, and content marketing strategies.

1. A vast majority of companies are hopping onto the social media
bandwagon to reach out and engage high-quality candidates - only to
face more questions:
“Why are we not achieving an exponential boost to recruiting ROI?”
“Why are we not engaging high-quality candidates?”
“Are we merely setting up social media accounts blindly without any
proper strategy?”
One of the hottest topics in 2015, the Social Recruiting Asia Congress
is designed to equip you with skills and strategies to navigate the
various social media options available and determine the right
platforms to augment your existing recruiting campaign. Learn best
practices and proven techniques from some of the best recruiting
thought leaders to build your business case, curate valuable content,
establish your employer brand and execute a solid social recruiting
model to engage, entice and connect with the best talent.
Save
$900
Early
Bird
Special
Only
S$895
+
GST*
Registerbefore
3
M
arch
2015
Contact Me to Register: Karen | Tel: (65) 6423 4631 | Email: karen@hrmasia.com.sg
What Will You Achieve from this Event:
• Understand how social media is impacting the recruiting
landscape in 2015 and social media technologies can be
leveraged to attract both active and passive candidates
• Explore where your best talent hangs out online and how to
create relevant, authentic and consistent content to position
your company as an employer of choice
• Leverage the full potential of mobile, video and gamification to
attract, engage and retain candidates over your competition
• Harness the power of Big Data to create economic value from
your talent data and identify the right candidates faster and
more cost effectively
Featured speakers:
Daniel Wasik
Staffing Programs
Leader - APAC
GOOGLE
Sharyn Porter
Senior Vice
President,
Regional Staffing
Executive, HR
BANK OF
AMERICA
MERRILL LYNCH
Dheeraj Shastri
Global HR Strategy
Consultant
ABBOTT
LABORATORIES
Matt Kaiser
Employer
Branding
& Digital
Recruitment
Specialist
ERICSSON
Fermin Diez
Deputy CEO &
Group Director,
Human Capital
Development Group
SOCIAL SERVICE
INSTITUTE
MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
24 March 2015 | Novotel Singapore Clarke Quay
Kannan Chettiar
Regional Director,
South East Asia/
Hong Kong
FIRST
ADVANTAGE
Jay Chan
SVP Human
Resources - Talent
Acquisition
UNITED OVERSEAS
BANK
Premium Gold Sponsors:
Susan Chen
HR Director,
Regional HRBP
VISA
Rishita Desai
HR Manager,
Singapore &
Malaysia
LOWE & PARTNERS
WORLDWIDE
Bandhana Rai
Talent Acquisition
Director
DELL
Eric Wong
Head - Talent
Acquisition and
Development - APJ
and China
POLYCOM
Allan Tan
Managing Director
YING
COMMUNICATIONS

2. MUST ATTEND for VPs, Directors, Heads and Managers of:
+PLUS
COFFEE CHAT:
Demystifying Social Recruiting:
Hope, Hype or Opportunity?
MINI-WORKSHOP:
Content Marketing for Recruitment:
Turning Your Fans into Next Employees
INTERACTIVE ROUNDTABLE DISCUSSION:
Get Creative with Next-Gen Sourcing:
Mobile, Video and Gamification
THINK TANK:
Metrics Every Social Recruiter Should Have and Why
MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
15%
18%
10%
9%9%
7%
17%
15%
MUST ATTEND for VPs, Directors, Heads
and Managers of:
Recruitment Staffing Graduate Recruitment
Talent Acquisition Talent Management Training & Development
Employer Branding HR Generalists
15%
18%17%
15%
MUST ATTEND for VPs, Directors, Heads
and Managers of:
Recruitment Staffing Graduate Recruitment
Talent Acquisition Talent Management Training & Development
Employer Branding HR Generalists
15%
18%
10%
7%
17%
15%
MUST ATTEND for VPs, Directors, Heads
and Managers of:
Recruitment Staffing Gra
Talent Acquisition Talent Management Tra
Employer Branding HR Generalists
15%
18%17%
15%
MUST ATTEND for VPs, Directors, Heads
and Managers of:
Recruitment Staffing Graduate Recruitment
Talent Acquisition Talent Management Training & Development
Employer Branding HR Generalists
15%15%
MUST ATTEND for VPs, Directors, Heads
and Managers of:
Recruitment Staffing Graduate Recruitment
Talent Acquisition Talent Management Training & Development
Employer Branding HR Generalists
15%
18%
10%
9%9%
7%
17%
15%
MUST ATTEND for VPs, Directors, Heads
and Managers of:
Recruitment Staffing Graduate
Talent Acquisition Talent Management Training &
Employer Branding HR Generalists
“The conference speakers
were very approachable and
honest with their feedback
and case studies - it was
excellent overall”
- Trust Energy Resources

3. AGENDA
8.30am Registration and Coffee
9.00am Opening Address by Chairperson and Ice Breaking Session
9.15am
Coffee Chat
Demystifying Social Recruiting: Hope, Hype or Opportunity?
In Jobvite 2014 Social Recruiting Survey, more than 90% of recruiters use or plan to use social media for hiring and
73% organisations plan to increase their investment in social recruiting. However, only 18% used it effectively. It is not
always clear to most organisations where and how they should start the journey.
In this session, you will hear from top recruiting leaders across industries about their social recruiting successes and
missteps so as to reduce recruitment costs and find quality candidates. They will share their lessons learned and
discuss:
• How they built a foundation for success, such as budget priorities, staffing, strategies and management buy-in?
• How to determine the channels you should invest time and dollars in laying the groundwork for your campaign?
• The Do’s and Don’ts of successful social recruitment campaigns, as well as roadblocks recruiting leaders have
overcome
Panellists:
Fermin Diez
Deputy CEO and
Group Director,
Human Capital
Development Group
Social Service
institute
Daniel Wasik
Staffing
Programs
Leader - APAC
Google
Jay Chan
SVP Human
Resources
- Talent
Acquisition
United
Overseas Bank
10.00am
Panel Debate
Juggling Multiple Social Recruiting Channels: How to Optimise Linkedin,
Facebook, Twitter, Instagram, Google Plus, Pinterest and YouTube?
With the rapid proliferation of social media and potential regulatory entanglements, many recruiters have failed to
mature into their social recruiting strategies. They blindly jumped into the bandwagon without considering the variety
of risk posed.
Join us as our expert panellists share and debate on the best approaches to social recruiting as a whole, as well as
each individual social platform. Explore:
• How to effectively evaluate the myriad of social media offerings and select the right platform (or platforms) to meet
your business requirements?
• Whatsocialmediachannelsworkbestforwhatroles?Whichplatformsenableconnectiontothepassivecandidates?
• Which social networks work, which don’t, and the pros and cons of adopting the myriad and growing number of
social networks?
Moderator:
Matt Kaiser
Employer Branding and
Digital Recruitment Specialist
Ericsson
MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
Sharyn Porter
Senior Vice
President, Regional
Staffing Executive,
Human Resources
Bank of America
Merrill Lynch
Panellists:
Susan Chen
HR Director, Regional HRBP
VISA
Rishita Desai
HR Manager,
Singapore & Malaysia
Lowe & Partners
Worldwide

4. 11.15am
Managing People Risk through Background Checks – Does checking your
candidates’ social media profiles help?
HR leaders across Asia Pacific are increasingly straddling multiple roles to meet business demands. As
multinational organisations continue to increase their presence throughout Asia and job seekers move amongst
countries in the region in search of new opportunities, the need for organisations to mitigate hiring risks through
background screening has increased exponentially.
Recognising this trend, Asia-based employers are adopting similar tactics to keep pace and ensure their workforces
are properly vetted. Some check their candidates’ social media profiles to get a better understanding of their
potential hires. Is this effective? As an integral HR focal for hiring top talents in your organisation, how do you
implement a 360 approach to building a trustworthy and effective workforce?
11.55am Lunch and Networking Break
10.45am Morning Refreshment and Networking Break
MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WARMAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
12.55pm
Interactive Roundtable Discussion
Get Creative with Next-Gen Sourcing: Mobile, Video and Gamification
With the advances in technologies and rapid demographic shift, recruiting strategies must adapt to keep up with
the best ways to communicate, connect and engage talent pools or lose relevance. In 2015, mobile, video and
gamification are the top three evolving technologies you should be watching for to improve your odds of finding
the top next-gen talents and deliver exceptional candidate experience.
In this dynamic and thought-provoking session, you will participate in a small-group discussion and rotate tables
every 20 minutes. A forward-thinking subject matter expert will host, guide and summarise the discussion at the
end of the session.
Roundtable #1: Mobile Recruiting
• What is required to introduce mobile recruitment into your company?
• Mobile sourcing tips, tricks and top productivity applications
• How to measure its effectiveness?
Table Moderator:
Kannan Chettiar
Regional Director, South East Asia/Hong Kong
First Advantage
Kannan is responsible for developing the key market segments facilitating background screening for organizations in Asia Pacific.
He has more than 17 years of in-depth experience in the Technology and Human Capital sectors spanning across Asia and North
America. Kannan has held senior roles in Multinational Corporations such as Dell, Arrow and element14, dealing with Global Accounts,
Channels, Alliances/Partners and Retail. His background includes account management, commercial and digital marketing, business
development as well as country management in the US and Asia. An engineer by training, he holds an Honours degree in Electrical and
Electronics Engineering from the Nanyang Technological University in Singapore and a Master’s Degree in Business Administration
from the University of Birmingham in the UK.
Bandhana Rai
Talent Acquisition Director
Dell

5. 1.55pm
Keynote Presentation
When Big Data Meets Recruiting: Finding The Right Candidate Faster and More
Cost Effectively
As the war for talent intensifies, recruiting is a contest of speed, tactics, intelligence and tools. Big data is the key
enablerfordrivingtalentacquisitioninthemostefficient,cost-effectiveandtimelymanner.Predictiveanalyticsderived
from Big Data can help recruiters forecast talent needs and timelines, fill positions faster, avoid talent constraints and
save money. However, how to get it started on “Big Data”?
This session shares practical guidance and insights on:
• Howtochooseandcollectmeaningfuldatayouneedfromjobboards,socialmedia,internalperformancestatistics
and apply them to predict job posting success?
• How to leverage historical data and current response rates to better predict the time and cost per hire?
• How to measure the ratio of active to passive candidates and benchmark competitor talent?
Dheeraj Shastri
Global HR Strategy Consultant
Abbott Laboratories
2.40pm Afternoon Refreshment and Networking Break
MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
12.55pm
Roundtable #2: Video Recruiting
• Why video is effective as a medium and how it can be used in recruitment to showcase your employment
brand and create a quality virtual candidate experience? (qualify vistual candidate experience)
• How can you optimise videos for talent attraction and selection processes?
• What are the challenges and how to overcome them?
Table Moderators:
Jay Chan
SVP Human Resources - Talent Acquisition
United Overseas Bank
Roundtable #3: Gamification
• What is gamification all about and what is involved in gamification?
• How to integrate gamification into your existing recruitment strategies to engage new-gen talents and
assess their skills?
• How to measure the ROI of gamification?
Table Moderator:
Andrew Sam
Country Staffing Manager , South East Asia,
Taiwan and China
Applied Materials
Eric Wong
Head - Talent Acquisition and Development -
APJ and China
Polycom

6. 5.30pm End of Conference
MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
Brought to you by the people & ideas at: Official Partner:
Participating Organisations:
3.55pm
Mini-Workshop
Content Marketing for Recruitment: Turning Your Fans into Next Employees
In the age of social media, content marketing has rapidly gained the attention of marketers to build a company’s
brand reputation. Many recruiters have started to unlock the full value of content marketing to tell powerful stories
and answer candidates’ question of “why should I join your team?”
This session aims to equip you with skills to create relevant content and position your company as an employer of
choice. It will cover:
• Why do you need a content marketing strategy for talent acquisition, and how can you get it started?
• How to develop engaging content that is tailored to each social channel that leads to a stronger online
presence and a richer applicant experience?
• How to utilise relevant social trends and recruitment content marketing techniques to maximise social
channel efficiency?
• What are the most common mistakes that recruiters make when communicating their company’s story?
Premium Gold Sponsors:
3.10pm
Think Tank
Metrics Every Social Recruiters Should Have and Why
It is always easy to talk about social recruiting in “soft” terms like “employer brand awareness” and “share of
voice”. However, these are difficult to be quantified and measured to demonstrate executives and management
that your social recruiting strategies affect the bottom line. Often times, companies have spent time and dollars
collecting data or purchasing fancy monitoring tools to track. At the end of the day, are you using the right
metrics to measure what matters most to your business needs?
This highly engaging, interactive session will bring together a panel of social recruiting thought leaders to
discuss the critical area of performance analytics. They will explore:
• What are the critical metrics to focus for social recruiting?
• How to choose the metrics that matter to you?
• What are other companies doing regarding the process of tracking and reporting all their metrics?
Allan Tan
Managing Director
Ying Communications

7. Registration includes: Presentations, luncheons,
networking sessions, refreshments and delegate packSign Up
SOCIAL RECRUITING ASIA
Conference Date: 24 March 2015
Venue: Novotel Singapore Clarke Quay
Please photocopy this form to register more delegates
Conference Rates
Please reserve ______________ seat(s)
Attendee Details
* Not applicable to Service Providers / Vendors / Consultants - Please contact us for more information
Early Bird Special
For registration and payment received by 3 March 2015
Full Conference Fee
For registration and payment received after 3 March 2015
S$895 + GST* S$1,795 + GST
10% off for group booking of 3 or more per normal conference fee*
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the right to refuse registration without further explanations. All
cancellations must be received in writing 28 days prior to the event
or 100% cancellation fee applies. In the event that a registered
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MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR
e2i S$120 CASH BACK
exclusive to this HRM Congress
For the first 50 sign-ups, e2i provides funding
of $120 for all Singaporean and Singapore PRs.
(Not applicable to public sectors)
• Please contact us for more details.
60% CASH BACK
on all HRM Congresses
The Productivity Innovation Credit (PIC)
Scheme offers Singapore registered
companies 60% cash back on all HRM
Congresses. Or a 400% tax deduction instead,
the choice is yours.
Email: karen@hrmasia.com.sg
Telephone: (65) 6423 4631
Fax: (65) 6423 4632
Website: www.hrmcongress.com
Contact: Karen Soh
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