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Successful PPC Contextual Advertising  David Szetela [email_address]
Contextual Is Not Search ,[object Object],[object Object],[object Object]
Keyword Differences ,[object Object],[object Object],[object Object]
More Keyword Differences ,[object Object],[object Object]
Ad Copy Differences ,[object Object],[object Object],[object Object],[object Object]
Ad Position Differences ,[object Object],[object Object],[object Object],[object Object]
Overall Advice ,[object Object],[object Object],[object Object],[object Object]
Pre-Announcing… ,[object Object],[object Object]
Successful PPC Contextual Advertising  David Szetela [email_address]

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Notas del editor

  1. This presentation describes the beginning of a study Clix is doing on PPC Contextual Advertising – full results will be described at PPC Summit, SES Toronto and in an article on Search Engine Land. Give me your bizcard or send me an email to receive full version. This presentation describes info received from Google; will have specific input from Yahoo and Microsoft.