15. ‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new
product’
‘We want to make the
world a DSM ‘Let’s get the
community..’ crowd to do it for
us!’
‘Let’s use the power of the
people!’
Looking for opportunities
‘He, let’s use Social Media!!’
25. Being remarkable...
...is not about great copy..
...is not about fantastic art..
...is not about nifty strategies
...is not about state of the art
technologies
26. Being remarkable...
...is about being committed
to really make a difference in
people’s lives
27. Mission Statement DSM
‘Our purpose is to create brighter
lives for people today and generations to
come. We connect our unique
competences in Life Sciences and
Material Sciences to create solutions
that nourish, protect and improve
performance’
28. But being remarkable is also...
...about exceeding expectations
...about engaging people with a
remarkable story
...knowing that people share
remarkable things
40. On your way to
remarkableness:
• Pick a theme (visual)
• Build an audience
• Emulate chefs
• Support each other
41. 6 rules of blogging*
• Provide value
• Don’t flood readers with posts
• Take part in the conversation
• Make your blog unique
• Make it easy for readers to connect
• Make content easy to read
* http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/
