11. Michael Jackson gives back 1984- Michael opens the Michael Jackson Burn Center for Children 1988- Michael moves into the 2,700 acre Never Land Ranch
12. "And the whole world has to answer right now.. Who's Bad?" The Molestation Trial
13. The Trial Charged on December 18, 2003. Charged with: - two counts administering intoxication drugs -seven counts of child molestation All under the same 14 year old victim.
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15. PR strategies to improve image Sell Neverland Ranch Donate childish items to charity Interview with news media Be seen doing normal activities in everyday society
16. The Realization of Media & Public Relations: The Impact of Michael Jackson's Death