Ready to make cocktails in individual serving sachets. Simply shake DrinKitz with ice, 2 oz water, 2 oz liquor, and serve. DrinKitz is a Veteran owned and operated business.

1. S O P H I S T I C A T I O N , M A D E E A S Y

2. 2
“In terms of emo,onal comfort, it was our belief
that no amount of physical contact could match
the healing powers of a well made cocktail.”
— David Sedaris

3. 3
Most people
are terrible
bartenders

4. 4
Because they
don’t have this
at home

5. 5
But what if anyone could make
a great mixed drink
๏ What if making a professional-quality mixed drink were as easy
as opening a wrapper
๏ What if you didn’t need
• Hard to remember recipes
• Fancy ingredients
• Precise measurements
• A bar full of bottles

6. 6
If it were that easy
๏ Every party could have a full bar
๏ You could take your bar with you when you travel
๏ No more wasted bottles of obscure ingredients
that never get finished
๏ You could share mixed drinks with friends on any occasion
Consumers would have a more satisfying drinking
experience, and they would make more mixed drinks,
thereby purchasing more spirits

7. 7
We have the answer to simple
mixed drinks
๏ Shake DrinKitz with ice, 2 oz water, 2 oz liquor, serve
๏ Single serve packaging means a consistent result
๏ Dozens of mixed drink options—don’t offer friends just
one type of drink, offer 20
๏ Make them as shots, highballs, or frozen drinks
๏ Easier to carry, pack, store, share, and make than
traditional liquid mixers

8. 8
RETAIL VISUAL
MERCHANDISING
Count:
25 individual serving sachets
Dimensions:
6.5" x 3.5" x 5.25"
Approx. weight:
1.3 lbs.

9. 9
RETAIL VISUAL
MERCHANDISING
Count:
25 individual serving sachets
Dimensions:
6.5" x 3.5" x 5.25"
Approx. weight:
1.3 lbs.

10. 10
RETAIL VISUAL
MERCHANDISING
Count:
25 individual serving sachets
Dimensions:
6.5" x 3.5" x 5.25"
Approx. weight:
1.3 lbs.

11. THE PRODUCT
11

12. 12
Value ProposiLon
1
2
3
4
5
6
7
8
Sold at price points that encourage
impulse buy at POS and in greater
quantity on the shelf
Drives increased spirit sales by
empowering more consumers to easily
prepare great tasting cocktails
Need for expensive professional
bartender is eliminated
Broader product assortment than any
industry vendor
Pre-measured serving sachets
ensures consistency
Consumers easily able to share and
transport. No refrigeration required
Lower freight costs than liquid mixes,
means greater profitability
No waste
1
2
3
4
5
6
7
8

13. MARKET POSITIONING
13
DRYGOODSPRE-MIX
FLAVORS: 1-10 11-30

14. 14
US DRINK MIX TAM
$0 $50 $100 $150 $200 $250
Crush
Tang
Dasani Drops
Hawaiian Punch Singles To Go
Crystal Light On-­‐The-­‐Go
Mio
Country Time
Crystal Light
Private Label
Kool-­‐Aid $233.9
$201.0
$141.3
$109.5
$104.2
$62.9
$43.5
$41.1
$31.3
$18.0
Category Sales = $1.12B
2014 Revenue (M)
Source: http://www.bevindustry.com/articles/87598-drink-mixes-capitalize-on-flavor-trends
Top 10 Drink Mix Brands (US)

15. 15
TARGET MARKETS
Wholesale/Commercial
Liquor Stores
Convenience
Stores
Grocery Stores
Big Box Stores
(Costco)
Camping/
Sporting Goods
Stores
Caterers and
Event Planners
Sport Facilities
Hotels and
Lodges
Movie Theaters
Stage/Arts
Theaters
Bowling Alleys
Amusement and
Water Parks
Destination
Airport Stores
Fast Food
(Taco Bell)
Golf Courses
Casinos
(Service Bars)
Service Clubs
(VFW/REA)
Airlines
Mid-Quality
Restaurants
Distiller
Partners
DTC
Website
Commercial
Events
Tailgating
Websites Partners
Personal Bar
Fishing /
Boating
Limousine
Services

16. 16
PARTNERSHIPS
Complimentary
goods and
services
EXPERIENTIAL
Event driven
SOCIAL MEDIA
Brand building
& customer
acquisition
MARKETING FOR GROWTH

17. 17
1 | Apple Pie Martini
2 | Appletini
3 | Bahama Mama
4 | Chocolatini
5 | Coffee & Cream
6 | Cosmopolitan
7 | Grasshopper
8 | Hard Arnold Palmer
9 | Hard Lemonade
10 | Lemon Drop
11 | Margarita
12 | Mexican Chocolatini
13 | Mojito
14 | Orange Creamsicle
15 | Peanut Butter Cup Martini
16 | Peppermint Mochatini
17 | Pina Colada
18 | Pumpkin Spice Martini
19 | Sangria
20 | Strawberry Daiquiri
CURRENT PRODUCT OFFERING

18. DrinKitz is a veteran owned and operated business
For more information or purchasing,
please contact:
www.drinkitz.net
info@drinkitz.com
+1.303.882.9398