The document discusses Central State Credit Union's plans to utilize social media for marketing purposes. It outlines five major uses of social media for businesses: brand awareness, online reputation management, recruiting, learning about competitors, and lead generation. The document advocates using social networking sites like Facebook and Twitter to engage with credit union members, noting that many members spend a significant amount of time on such sites. It proposes regularly posting special offers and promotions to build affinity with members and encourage them to share information with others in their networks.

1. Central State Credit Union Social Media Planning

2. Central State Credit Union Social networking sites allow users to share ideas, activities, events and interests within their individual networks.

3. Central State Credit Union Companies have found that social newtworking sites such as Facebook and Twitter are “great ways to build their brand image(s),” according to Jody Nimetz, a Blogger with Marketing Jive.

4. Central State Credit Union There are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects.

5. Central State Credit Union Are your members on Facebook? Today Facebook has more than 500million active users.

7. Average user has 130 friends;

8. People spend over 700 billion minutes per month on Facebook;

9. Average user is connected to 80 community pages, groups and events;

11. Central State Credit Union

13. Leverage affinity with members and encourage/incentivize them to share the promise of great service and products as well as special promotions with family and friends.