[MindsLab] company intro 201711

MINDs Lab provides AI Platform
AI Platform Company
Our Focus, AI Platform
Our Next Step, AI Portal

2ⓒ 2017, MindsLab. All Rights Reserved
Product1
Services3
▪ AI Platform ‘MAUM AI’
▪ Business Applications
• MINDs VOC / RS / QC
• MINDs Chatbot
• MINDs English
▪ MINDs n Company
▪ maum Academy
▪ Our Next Step
About us2

What is our goal?
ⓒ 2017, MindsLab. All Rights Reserved 3
Equipped with cutting-edge Artificial-Intelligence algorithms to consulting services, we provide the
seamless application of innovative services to business sectors.

Pain Points
In recent years, many companies - especially those in consumer-facing industry - want to provide AI
based products and services (e.g. chatbot, virtual assistants, smart machines). However, based on
our research, most starters face the following problems:
I need various AI services
such as a chatbot, virtual
assistant, smart machine, etc.
I want to easily integrate AI
services to business logic
without managing complex
systems.
“
“
Because AI technology
changes quickly, I want the
latest technology to be
reflected immediately.
“
Needs Problems
When you build an unique AI
system for each businesses, the
system logic quickly becomes too
complex.
It is technically and cost
prohibitively difficult to successfully
build an AI platform that flexibly
provides a variety of AI services
that many companies want.
Although constant AI technology
upgrades are desired, it is difficult
for companies to understand the
latest technology each time and
apply it to their system.
1
2
3

Our solution: maum.ai
1 MAUM AI is AI Platform flexible to diverse services
There are 5+ modules (e.g. Brain, M2U, MLT, BOT, API) that allows businesses to
create their own services on top of our artificial intelligence platform.
MAUM AI is an evolutionary AI platform that easily provides users a way to use a variety of powerful
AI services that are always up-to-date.
2 MAUM AI is designed to be Plug & Play.
With MAUM, there is need for businesses to design and create complex infrastructure from
scratch. Just like Plug & Play, bring your business logic. Then, we’ll do the heavy-lifting.
3 MAUM AI is the most recent AI algorithm with continuous upgrades
Our platform are always kept up-to-date with the latest and proven AI algorithms without
breaking compatibility.

Our product: MAUM AI
We integrated all the algorithms, engines, big data and business applications into Single Unified
Product "maum.ai“.
Brain
Unifies our engines to independently function.
It has an optimal structure for applying AI
technologies that are rapidly evolving.
M2U (“Maum-to-You”)
Handles various inputs and outputs for users
and device states using our proprietary user
interface.
MLT
Provides a training platform of machine-
learning algorithms.
BIZ
Purposed for the real-time analysis of a customer’s
intention, sentiments and goals.
BOT
Contains bot services (e.g. chatbot).
API
Supplies RESTful API interface for businesses to
build their logic.

Work Flow: MAUM AI
Each engines of Brain, automated machine training tools, chatbot modules, and MAP/FRONT
module enable flexibility and powerful AI service.
maum.ai Platform Architecture
BRAIN
M2U MLT
External
Channel M2U MAP M2U FRONT M2U ITF M2U ITF(Dialog Agent) Contents Layer
M2U Admin. MLT(Machine Learning Tutor)
Mobile
Speaker
Car
PC
Watch
Robot
M2U CDK
(Channel Development Kit)
Device
Bot
(Service Application)
Mobile APP
Chatbot for internal use
Supporting call center
system
…
(MAUM Async Proxy)
BRAIN-COB
STT
OCR
MAP
BRAIN-COB
TTS
Front Server NLU
Built-in
DA
SDS
Custom
DA
Bot Builder
Dash
Board
System
Monitoring
Maintain
Log
Maintain
Service
Knowledge
DA
DAFinder
BRAIN-A2B
(QA Engine)
Deep QA
IR QA
KB QA
Basic QA
Classifier
Skill
Dialog Act
Sentiment
Internal
Contents I/F
Internal
Contents I/F
BRAIN-A2B
(Knowledge base)
MLT(Machine Learning Tutor) Contents
Contents I/F
KB Index
DNN
Classifier
QA SDS
(Intent Finder)
Memory
DB
RDBMS
Encyclopedia
Index DB
Wiki
Index DB
News
Index DB
Data
Logger

Market Application
MAUM AI is applicable to various industries including finance, telecommunications, manufacturing
and public institution. MINDs Lab provides AI platform called MAUM AI and AI BIZ applications to
diverse business sectors
히
Manufacturing
Finance
Telecommunication
• AI Platform: AI speaker, education
contents based on Machine
Reading Comprehension engine
• Text Banking, KEB Hana bank
• Insurance underwriting project
based on STT/TA engines
(MINDs VOC and MINDs QC)
• Contact Center Analytic
Solution, Global Electronics
Company (MINDs VOC)
• AI project on steel making
process, Engineering and
Construction Company
other
industries
• Chatbot Service, Daegu
Metropolitan City (‘DDUBOT’
available in 2018)
• Building AI infrastructure and
developing standard models
(scalable to other system)
Public Institution

Use Case – Telecommunication Company
MAUM AI provides the packaged solution using AI platform to Telecommunication Company.
The platform allows a borderless access to various types of data and channels
Data Input / Output AI Solutions and Services
Video
Image
Text/
Emoticon
Voice
Connected Car
Speech
Recognition
AI Speaker
Pepper
Kids’ Watch
Messenger
Web/app
Knowledge
DB Service
Provides knowledge database to build
conversation commerce.
Collects data from dictionary and news
through continuous updates.
QA &
Conversation
AI conversation system: chat service based
on Natural Language Understanding engine
and QA engine
Chatbot
Builder
Offers various type of AI engines to build
chatbot and supports brand module and
engineer tool.
Shopping
Mall
AI English service and various AI services
are ready to be purchased. Text analysis of
customer calls and detects customer’s
intention.
English
Education
Checks grammar and pronunciation
comparing with native speakers by using
Speech to Text engine.
.

AI Platform, maum.ai
Our AI engines are like building blocks that can be customized depending on the client’s needs.
Commercialization
AI Knowledge
Accumulation
Brain Module
AI Engines
▶ STT, NLU, TTS
▶ Word Embedding
▶ Unified Classifier
▶ Machine Reading
Comprehension
▶ Question Answering
Machine
Learning Data
▶ Speech Recognition
▶ Sentiment Analysis
▶ Domain Classification
▶ Q &A
▶ Conversational Corpus
Exo Brain
▶ National AI Project
▶ Understanding of natural
language
▶ Training, prediction,
building of language
knowledge
Deep Learning
▶ MRC
▶ RNN
(LSTM, GRU)
▶ CNN
▶ NMT
Minds
VOC/QC AI Chatbot MINDs RS
Smart
Machine
▶ Automatic
Transcription
▶ Real-time Detection
▶ Thorough Analysis
▶ Automatic QC
▶ Mobile Voice
Chatting
▶ Messenger
Embedding
▶ Real-time Agent
Support
▶ Virtual Assistant
▶ AI Speaker
▶ Smart Toy
▶ Smart Drone
▶ Robot Services
Scalability for
various apps
and services
MRC
▶ Machine Reading
Comprehension
▶ Computer understand
text intention and answer to
human

MAUM AI BIZ Solution
MAUM AI provides AI solutions by using various types of AI engines.
Through MAUM AI, MINDs Lab helps its domestic and international partners to bring about technical
innovation.
MINDs Chatbot
MINDs Chatbot responds directly to
customer request. As a result, customer
satisfaction rate and the quality of service
improve.
AI Platform
‘MAUM AI’
MAUM AI is an integrated solution of a language,
thought, vision and intelligence. On the platform
various modules are available to be used and
assembled as a product depending on different
customers’ needs.
Plug & Play
Our AI engines and modules can be easily combined
in the platform depend on customers’ needs
Micro Packaging
AI engines are individually packaged and continuously
upgraded to the newest algorithm
Speed & Agility
MAUM AI is the customized solution applicable to
various types of industries. It keeps the companies
who wants to employ new AI service from developing
separate services from the scratch .
MINDs VOC/RS/QC
Our system detects customer needs on
real-time basis by using STT/TA engines.
Automatic systems increases the work
efficiency in the contact center.
MINDs English
Our AI English education service
assesses the user’s pronunciation,
grammar and accurate usage of the
sentences on real time basis

Analyzing
the Voice of
Customer
Description
Description
Description
Description
Visualization
& Automation
Sales Call QC
Description
Description
Description
Description
Real-time
Agent
Support
System
Main Contact Center Biz Applications with Case
Studies
Global Electronic Company
MINDs VOC dashboard displays a holistic view of contact
centers, enabling accurate and quick responses to customer
inquires and increasing customer satisfaction rate as a result.
Large size contact center
It is fast paced work environment, which receives more than
10,000 calls a day. During the call pop-up guide lines on the
screen offered by AI engines allows quick and easy responses
to the client and reduces the wait time for the customers. The
agents’ work environment has been improved, and the
company has saved money and resources to train the agents.
Global insurance company.
After using MINDs QC, the company has saved ¼ of time for
whole QC process. With the reduced time on the manual
process, the work performance of agent has increased by
40% accordingly. At the same time, the number of incomplete
sales has been reduced due to the automatic detection.

MINDs VOC - Overview
MINDs VOC analyzes voices of customers and provides insights for customer service management,
risk detection, and marketing strategy.
Internal VOC
External VOC
Call Center
Chat
e-mail
bulletin board
Social
Network
Internet Batch
STT
(Voice
Recognition)
Data
Mining
Text
Analytics
NLP
categorization
Detection
STT: 86% TA: 97%
Real-time
End-to-End Solution Dashboard
Process of detecting risk factors
Real time Speech to Texts → Real time Text Analytics
→ Detection of risk factors (Complaints, inquires,
legal issues)
Classification of types of complaints based on
Deep learning
Categorization (No Answer, Unable to solve etc.) →
Training → Comparing (Human Categorization VS AI
Categorization on the types of complaints)
→ Result ( 97.2% Accuracy from AI)

MINDs VOC - Features
MINDs VOC classifies and facilitates call, chat, email and website-scraping data on a real-time
basis. VOC users are automatically provided with behavioral and telemetric data.
Inbound Call
● Summarizes the call
● Categorizes the call by contents
● Discover the cause of the
complaints
Issue Risk Management
● Analyzes the cases and
frequent consumer complaints
● Investigates aspects on the
complaints to prevent them
● Compliance Risk Sensor
Telemarketing Application
● Detects incomplete sales
● Keyword Analysis on the contents
of the call
● Analyzes the conversation patterns
of each agent
● Reporting, Real-time monitoring
● Monitors the call for inappropriate
words and manners
● Analyzes agents with different
genders, age groups and
backgrounds
Operation Improvement
● Evaluates ways to improve work
performance
● Offers product info on different
client’s needs
● Offers info on the quality of
customer service and sales
practice

MINDs RS - Overview
MINDs RS (“Real-Time Agent Support System”) provides AI based manuals via pop-up screen
during a call in order to assist the receiving call representative.
Real-time
STT
Real-time
Text Analytics
Display Answers
on the Agent Screen
in Real-timeCall
What are
some new
features?
Call
Center
Chat
Real-time STT/TA
Detection from the Call
Answer from
Knowledge Base
Intention: Question
Product: ****
Infinity Display,
Face Recognition
Agent
Answer

MINDs QC – Overview
Using our Quality Control Process, the risks of incomplete sales decreases through standardization.
Telemarketing
System
Agents
Registration
Screening
Information
History
Recording
System
Recording
Server
STT
Registration
Recording file
conversion
(Stereo)
Voice
Recognition
TA
Detection
Dictionary
by products
Text Mining
Standard
Script
Quality Control
Management of
Standard Script
Mandatory info
Agreement
Keywords
Ban Words
Monitoring
Full
Detection
Automatic
Decision
Partial
Detection
Listening &
Automatic
Decision
Undetect
ed parts
Partial
Detection &
Listening &
Automatic
Decision
Complete

MINDs QC – Benefit & Features
MINDs QC is an innovative way to manage quality control as it can be effortlessly configured to
automate recurrent and redundant tasks.

MINDs Chatbot - Overview
MINDs Chatbot offers relevant responses to various types of questions - and continuously becomes
smarter as data accumulates in our database.

MINDs Chatbot - Features
MINDS Chatbot is one of the best performing AI engines currently in the industry due its constant
improvement and optimizations by our best engineers.
Accurate Natural Language Processing and Strong
Performance of Intention Classifier
● Supports multiple languages.
● Understands complex (“multi-turn”)
conversations.
● Understands contexts from conversation
history.
● Has diverse response patterns.
Multiple Channels & Voice Chatting Service
● Ability to support textual, vocal, pictorial
interactions.
● Capable of real-time Speech-to-Text
transcription.
● Responses are available as text and/or
audio.
Social Network Messenger
● Supports API for developers.
● Available in Kakaotalk, Facebook
Messenger, Line, and more.
● Floating Chat Box

s
MINDs English - Overview
MINDs English offers specialized English education service for Koreans from extensive research on
their accents, grammar and language usages. Also, it offers learning materials specifically designed
for various levels, from basic conversation to academic English.
Understand
conversation
Conversation
management by
subject
Language
education
feedback
Customer
pronunciation
System respond
(including correction
feedback)
Sentence
Analytics
Checking
pronunciation
Voice
recognition
conversation processing server Pronunciation
server
Front & End
Filter
Contents server (English education
contents)
Server DiagramService Category

MINDs English - Features
MINDs English detects broken English. Specifically it detects Korean accents and offers clear
feedbacks using voice recognition, Spoken Dialogue System based on Artificial Intelligence
technology.
Recognizing Broken English
Pronunciation Correction & Semantic Correction
• Combination of general STT engines with Korean speech data
• STT recognition test result: 85 % accuracy on both native &
broken English
• Recognizing the weak point of Korean speakers in terms of
pronunciation
• High Accuracy of detecting the Korean speakers and offering the
best quality pronunciation tool in the industry.
• Preparation material for English proficiency tests such as TOEIC
and TOEFL.
• Required high level of AI technology, no similar services available.
Various levels and scenarios & Paraphrasing
• Can used from basic level to academic English (TOEIC and TOEFL)
• A variety of scenarios such as hobbies, congratulation speech and phone calls etc.
• Various paraphrasing expression
Ex) Thank you- I am grateful, I am so thankful, I am very touched etc.

About us
Maintaining a high-level of
technology, MINDs Lab
focuses on accelerating
progress on the latest AI
technology based on the
speed and agility.

Who we are
MINDs Lab is AI Platform firm with Big Data, Deep Learning, and Smart Machine Technology.
Joint venture Invested by ETRI, and PwC Consulting
• The world’s largest
professional services
network
• More than 195,400 people
in 157 countries
• Korean government-
funded largest research
institution
• More than 2,000 people
(2016)
• The largest
institutional venture
capital in Korea
• 1 Billion KRW
(2015)
• AI Venture focused
Institutional Venture
Capital in Korea
• 1 Billion KRW
Founding Shareholders
Investors
(2017)
• The Korea
Development Bank
• 3 Billion KRW
(2017)
• One of the top 3
banks in Korea
• 1 Billion KRW

Resources and Networks
100 professionals are currently working in three different countries. Our goal is to provide AI solutions
that empower human and grow businesses and to build AI network and professionals.
Employees 100+
Offices 8
Resources
Network
Chuncheon
AI Call Center
Seoul
Sales & Mkt.
Vancouver
Machine
LearningCenter
New York
Global R&D,
Sales & Mkt.
Daejeon
HQ, R&D
Pangyo
R&D, Platform,
Smart Machine
Silicon Valley
Vision AI R&D
South Korea 4 USA 2
Canada 1 Philippines 1
Makati
AI Call Center
24
Partners
• Electronics and Telecommunications Research Institute
• Statistics Dep. Seoul National University
• Deep Learning Lab. Kangwon University
• Center of Creative Economy and Innovation
Affiliate
companies
Advertisement
Technology Co.
AI based English
Education Co.
AI based Contact
Center Outsourcing Co.
Big data based
recruiting info company
AI Solution
Consulting Firm

About MINDs Lab _ Company History
MINDs Lab is a young company founded in January 2014. With MINDs VOC, we are expanding our
business domestically and internationally.
2014
2015
>>
2017
Jan Social Big Data Analysis Platform Service (MINDs Insight)
Feb Gov’t. Registered R&D corporation 1:1 Tech. support,
ETRI (Electronics and Telecommunications Research Institute)
Apr Market Intelligence (MINDs MI)
May Exobrain 2nd year project, ETRI
Jul 100 Best Practice Award (R&D) from the Government
of Korea Integrated VOC Management Solution
Aug 1st Funding from VC
Nov Deep Learning based Smart Home Voice
Interface Device Development R&BD project
Jun MINDs Lab AI Cloud Products and Services Launching
Jul 2nd Funding from VC
Jan Vice Minister of Strategy and Finance’s Visit
“Leaders of 4th Industrial Movement in
Korea”
Feb Minister Award, Public Technology
Commercialization, Ministry of Science,
ICT and Future Planning
2016
May Business Seminar with the launch of MINDs
Lab’s own AI Platform ‘maum.ai
Sep Recognition of Excellence, ITU 2017
Aug Strategic Alliance with Ibiz Academy

Revenue & Growth
* VOC- Voice of Customers
• The Korea
Development Bank
• 3 Billion KRW
• One of the top 3
banks in Korea
• 1 Billion KRW
In 2017, MINDs Lab’s has received investment
from financial groups in Korea, and the total
amount of investment has been update From
$5 Million USD (2016)
Started as 0.2 million dollar revenue, there
has been a 50-fold-growth since 2015.AI
Platform ‘maum.ai’ has been recognized
and used by business partners worldwide.
Sales Revenue
Series B Investment
0.2M
2.2M
9M
20172015 2016 (USD)

Awards
With our rapid growth, we have been recognized by the science department of Korea and leaders in
global business.
Recognition of
Excellence
best innovative exhibitor
within each National
Pavilion at ITU Telecom
Word, 2017
Forbes Asia
Top 10 South
Korean Startup by
Forbes Asia, 2017
Minister Award,
Public Technology
Commercialization
Ministry of Science,
ICT and Future
Planning, 2016
100 Best Practice
Award (R&D)
Ministry of Science, ICT
and Future Planning,
2014

Why MINDs Lab?
We provides the best service
with excellent technologies
• 90 individuals with solid experience in machine
learning, computer science, linguistic and
business.
• Managing the exhaustive process of MAUM AI
with various projects: 32 projects currently in
progress
• Company’s own research center specialized in
each components of the products: Linguistic
Intelligence, Visual Intelligence, Smart machine.
We help our client to be
industry leaders
• Provide an innovative solution by the
continuous improvements on the
engines and make them ready to be
assembled.
• From separate aI engines to professional
consulting services, client can receive the
necessary support to be the industry
leaders
We save our clients’ money
and time with customized
solution
• Don’t need to hire multiple professionals to make
it right for you, our solution is tailored to various
business settings
• On average, takes 3 months to be customized.
Our strong engines enables easy and time saving
solution.
Our Products and services are
validated by the world’s
leading business
• Great reputation earned from global leading
business from diverse industry: over 20
companies including financial group, insurance
company, electronics companies.
• Recognized by Government departments, global
press and the media including International
Telecommunication Union, Forbes Asia.
If you want to be a industry leader through Artificial Intelligence technology,MINDs Lab can
help you to success

Our Customers
MINDs Lab’s technology and services have been recognized by global leading business, local
governments in Korea and many others.
MINDs VOC/QC STT/TA
AI Platform maum.ai
Data Analysis

Services
MINDs Lab sets up an
AI Network by offering
consulting services and
running its own AI
academy.
▪ MINDs n Company
▪ MAUM Academy
▪ Our Next Step

MINDs n Company
Professional AI consulting firm, MINDs n Company provides feasible ideas and practical solutions to
clients’ problems.
AI innovation AI innovation suggested by MINDs n Company
Infeasible ideas derived only from
general case studies
Lack of validation
Building generic infrastructure from
massive amount of investment
High cost maintenance
Feasible Solution
Executing and expanding AI
Innovation with specific goals
Strategic and continuous asset
management
Clear Return of Investment from
previous pilot projects
Paper
Plan
In vitro
Big bang
Liability
In vivo
Scale
out
Asset
vs

MINDs n Company – Key Values
MINDs n Company is a group of experts who aims AI innovation. MINDs n Company offers a
professional service in business consulting, Information Technology and AI Technology.
Issues
raised in
the work
field
Scale-out
PMO
Requirements
Providing
optimal
solutions
Comprehensive
management of
technologies
Reconciling various
interests
Business-oriented
project
management
Maximization
Of
return of invest
Combination
of the latest
technologies

MAUM Academy
MAUM Academy prepares AI professionals with solid curriculum. Learning materials are based on
skills and knowledge currently practiced in the industry and taught by professionals in the field.
Theory
▪ Artificial Intelligence
▪ Machine Learning
▪ Deep Learning
▪ Chatbot Platform
▪ AI Platform
Lab
▪ FAQ Chatbot based on
training
▪ QA based on searching
and training
▪ Voice Recognition based
on Deep Neural Network
▪ Dialog Modelling
▪ AI Virtual Agent
MAUM AI Basic Course
Fundamentals and key concepts of AI
MAUM AI Chat Bot Master
Building your own Chatbot using MAUM AI
MAUM AI Engine Programmer
Running AI engines by using open source

Our Next Step
MINDs Lab is experienced with a number of projects and has gained its expertise in AI platform
industry. We are seeking innovative AI solutions each and everyday.
● AI call center BPO
business
● Targeting global
companies in North
America
● AI education services as
B2B2C and B2C
● Expanding our business
into international markets
in order to meet demands
from the abroad
● Building AI Portal based on MRC
technology
● Replacing existing search engine to
MRC based QA(question and
answer) engine

[MindsLab] company intro 201711

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[MindsLab] company intro 201711