As a product designer, I'm interested in User Experience Design. Actually, I'm still in ongoing learning process of it. Even though I'm kind of new bee in this field, the reason why I choose this topic is to share my perspective of UXD. In this presentation, I'm not going to only explain what the UX Design is, but also how user experience is applied in some area with some examples.

1. TAPPING
USER EXPERIENCE
DESIGN
Tae-Yong (Tay) Kim
designlab@taykim.com

2. CONTENTS
WHAT Definitions of UX
WHY Importance of UX Design in Product Design
HOW Project Example
Conclusion

3. ex·pe·ri·ence (ik`spi(e)rē ns) noune e

4. It’s a very subjective term
... From what we feel and perceive almost everything from our lives
Broad and invisible aspect of human
ex·pe·ri·ence (ik`spi(e)rē ns) noune e

5. Scope of User Experience
Understanding, Scoping and Defining UX: A Survey Approach, by Effie L-C. Law (CHI 2009)

6. Definitions of UX Design
“ User experience is how a person feels when interfacing with product,
service or system.“
“ User experience design is any aspects of a user’s experience with a given
product, service and system, including the interface, graphics, industrial
design, physical interaction.“
Peter Merholz (2007).“Peter in Conversation with Don Norman About UX & Innovation”

7. Saffer, Dan. Designing for Interaction(2007), page17

8. WHY
UX Matter for Us?

9. Use of Digital Technology
TV (1980’s) Smart TV (2010’s)

11. Connected Technology
Social scissors by Fiskars Weightwatcher by Artek Talking vase by Artek
Lecture by Sami Niemelä(2013): Stories, Behaviors and Purpose-slide 07

12. HOW
UX is applied
in Design Process?

13. Observation, User survey, Interview
Experience mapping, User flow
Persona, Scenario
Wireframe, Prototype
.
.
.
Methods / in design process
http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/

14. Design to improve entire user experience in MRI, CT scan solutions
Used Experience Flow as one of main methods in whole development process
to capture insights on user behavior and experience
The method help to visualize insight about how customer behave, think and
how they try to achieve their goals
To find barriers and pain points / concerns / key decision points throughout the
process
Project - Ambient Experience by Philips

15. http://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf

16. http://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf

21. Insight from the project...
* People > Technology

22. UX helps me understand the people and the context it is designed for
Benefits of holistic approach - work with other fields
Importance of focusing on human’s desire and (hidden) needs
.. my view point on UX driven design

23. THANKS