Lean startup & customer development with Javelin experiment board
1. Lean Startup &
Customer Development
BOOTCAMP
Taavi Lindmaa
twitter: @taavilindmaa
lindmaa@gmail.com
2. About Me
• Lean UX Designer @ Trinidad Consulting
• Certified Gamification designer
• Researcher for “The Gamification Revolution” by
Gabe Zichermann
• Worked in NYC @ Dopamine Creative Agency
• Advised & Incubated at Founder Institute NYC & TLN
On Twitter @taavilindmaa
14. Define your customer
groups
When creating personas take in considerations the following:
1. Demographics
2. Aspirations and Fears
3. Technology and Media Consumption
4. Shopping/purchase Habits
5. Superpowers
6. Friends Group
16. Customer group
Tom - Age 30
He’s been the music guru among his friends since college
and isn’t stopping now. He wears casual, comfy clothes
whenever possible. Eats and hangs outside with friends and
spends everything he earns. Single and lives in artistic
neighbourhood.
Technology - uses latest iPhone and has apps to keep him
updated of new stuff
17. Market: Estonia
Persona group: Office worker
Name: Mailis Kask
Job position: Business development associate
Demographics:
Age: 35
Education: Higher
Languages: Estonian, English, Finnish
Nationality: Estonian
Family: Married, 2 children
Personality: social, active, hard worker, ambitious,
worries about her looks
Technology: Android smartphone and Windows PC
at the office.
Customer group
29. How to ask?
GOOD: Who, What, When, Where, Why, How
BAD: Would you like... Do you…
The more you ask someone to imagine something,
the less you can trust their data
30. While interviewing
• Go in with 2-3 objectives
• Have real conversation
• Record data or write down
• Friends and family doesn’t count
49. What's next?
• Talk to real customers (min 25 people)
• If problem validated then set up landing
page and start collecting currency
• Else pivot and change at least one input