マーケジンDAY2011 のプレゼンテーション書類です。

1. 2011-10-07 markzineDay
RYO TAGUCHI (FOURDIGIT Inc.)

8. 48%
32%
23.3%
12.3%
12%
5.7%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

9. 54%
32%
20.7%
7%
4.3%
0%
0.23%
6% 12% 18% 24% 30% 36% 42% 48% 54% 60%

10. TARGET

12. WEB

13. MARKETING TARGET

17. MARKETING TARGET

18. MARKETING TARGET

24. 22

27. CREATIVE SURVEY®
A
B

28. CREATIVE SURVEY®
CTR
A
26 2
B
5 1

29. A B 50 50
CTR UU CVR CV
A
2 20,000 100 1,000
0.5% 10
B 1 10,000 50 500

30. A B 80 20
CTR UU CVR CV
A
2 32,000 160 1,600
0.5% 10
300 UP
B 1 4,000 20 200

31. CV
A
B
CVR
C

34. WEB

35. WEB
ECC
GABA AEON Berlitz

36. WEB
: : 20 39 : : 300
:
WEB : 4
WEB : 4
: WEB
2011/0-/17 18:00 2011/0-/18 01:54 7:54
CREATIVE SURVEY ®
50

37. :
: 50
AEON
-
- -
-
- -
-
-
-
-

38. :
: 50
ECC
-
- -
-
-
-
-
-
- -

39. :
: 50
Berlitz
-
-
-
-
- -
-

41. WEB

43. WEB
CREATIVE SURVEY

44. WEB
10%
30 40

48. 30% 24% 22% 15% 7% 7%
4

50. 1.
2.
3.
4.
5.

52. UNIQLO
H&M
GAP
FOREVER21
TOPSHOP
ZARA

53. WEB
UNIQLO
H&M
GAP
FOREVER21
TOPSHOP
ZARA

54. 1.
2.
UNIQLO 1.
2. 2.
H&M 1.
2.
GAP
2.
FOREVER21 1.
2.
TOPSHOP 1.
ZARA
1.
1.
2.

58. 10
12
1