Why should companies focus on developing a native app for themselves, Why it's better to go for it than to rely on a customized website.

1. Native App VS Mobile Site

2. Why an APP?
Customer Loyalty
Covering the global
User experience market

3. What Research Says…

4. 41% of retailers expect to have a transactional app or mobile
site within the next year, jumping to 65% within two years.
(A mobile commerce survey by IAB, IMRG and AIME)

5. 95% of the U.S. adult population who own smart phones prefers
free apps.
2010 study by Harris Interactive

6. There has been an increasing rate of change in mobile app
usage compared to mobile sites, 2.8% for apps and 2.0% for
mobile sites.
(Mobile Content Usage-3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011-Total U.S. Mobile
Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens)

7. Some Facts!
- Companies like eBay and Amazon are bringing in billions of dollars a year
from their mobile apps and mobile commerce sites.
- Marketing firm Performics reported that
49% of “heavy mobile web users” have made a purchase
using a mobile.
- David Eads reports that Kony Solutions sees ,
30% higher conversion rates for native iPhone apps versus
typical mobile websites
Meanwhile, native Android apps tend to have about the same
conversion rate as mobile commerce sites.

8. Some Facts!
- Both ASOS and John Lewis plan to launch transactional
mobile apps in the first half of this year in a bid to take
advantage of the burgeoning mobile commerce sector, which
is valued globally at $272bn (£172bn) for 2011
by Informa Telecoms & Media.
(Source http://www.nma.co.uk/news/cover-story-fashion-etailers-lead-charge-into-mobile-shopping/3022697.article)
- The moves into mobile commerce follow news that Ebay’s
fashion-themed iPhone app helped spur its mobile revenue to
over $2bn (£1.27bn) last year, a 300% increase.
(nma.co.uk 7 January 2011).

9. Some Facts!
Steve Bittan, UsTwo marketing manager, said,
“I think all retail brands would seriously be considering m-commerce apps.
It’s definitely going to be a massive growth area but brands must realize
the scale of the work involved.”
Source: http://www.nma.co.uk/news/cover-story-fashion-etailers-lead-charge-into-mobile-shopping/3022697.article

10. What’s there for you ?
1. Clothing and accessories purchases on mobile were second to digital purchases.
According to comScore in September 2011, digital purchases
(music, eBooks, TV episodes, movies) were the most popular mobile purchases at 47%,
followed by sales in clothing and accessories purchased directly from retailer at 37%.
2. According to Google Insights four out of five U.S. Smartphone owners use phone to
help with shopping. A survey of 5,013 U.S. Smartphone owners found that:
79% use a Smartphone to help with shopping.
70% use phone in store.
35% purchased on their smart phones.
22% purchased through a mobile app.
The average annual spend on mobile purchases was US$300.

11. LISTEN TOYOUR CUSTOMERS …..
Your customers are already screaming for a mobile app

12. LISTEN TOYOUR CUSTOMERS …..
- Snafzg Snafferton
“Would like to see an article on fashion apps/websites for MEN one
of these days. :P” September 14, 2010
http://mashable.com/2010/09/14/best-fashion-apps-iphone/
http://mashable.com/2011/05/23/mobile-commerce-apps/

13. On the other end…
Mobile Website is an old
thing now….
Limited
functionality
Time Consuming In Convenience
act….

15. Remember…..

16. And…..
You can’t afford to give app marketing a try?
I bet your competitors are already planning on it.