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速食

白德瀚
速食在經濟不景氣的角色
各國的情況,價格水準,飲食習慣
提供節省機會、套餐、好康活動
將速食變成習以為常的事
速食業者如何改革
強調價格較低
強調成分品質
推出較健康的食物系列
德國速食市場、新的行銷策略

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