The Great Indian Brand Summit - 2010 is an industry event focused on trends and expectations in brand development and management at both strategic and practical levels. It will bring together professionals from marketing, advertising and related fields to discuss emerging trends, shifting consumer behaviors, and strategies for success in the current economic environment.

1. The Great Indian Brand Summit - 2010 is the only industry peer event focused on the evolving trends
and shifting expectations of brand development and management at both a strategic and practical level.
SMARTER :
Ho w to Get Involved
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Sponsorships Opportunities Availble Contact – talees.rizvi@tackyon.org
There are plenty of ways to get
involved and here ar e the
fastest and most valuable ways ¥¨ ©¨ §¦ ¥¢ ¤
to be a part of the biggest Learn from the Experts of Marketing /
marketing event in the Indian:
Advertising .
Take a minute to browse the
site and then view the Br and Gain insight into segmented marketing
Summit agenda and how ethnic marketing works best in
Once you've seen all the the region
amazing speakers and the
Delve deeper into the world of social
hottest topics for discussion join
our social networking groups
media and learn how Facebook, Twitter or
Once you are part of our LinkedIn could have a positive impact on
social networking groups you your bottom line
will find out about the latest
Discover how augmented reality is playing
speakers and more about whats
going on in Indian Marketing as
a big role in making your marketing
we count down to the event activities more interactive for your
Your countdown starts when customer
you reserve your seat at Br and Be exposed to the latest advances in
Summit
marketing automation through live
Once you have register ed to
attend you will also have access product demonstrations
to downloadable papers, Enhance your exposure to revolutionary
research, reports, past mobile marketing practices
presentations by speakers and
more!
£¡ Pa ge T h e G r e a t I nd i a n B r a n d S u m m i t – 2 0 1 0
27 N o ve m ber 201 0 , Del hi/ N C R -I N DI A

2. Repositioning. Marketing in an era of Com petitio n, Change an d Crisis The
presentation deals wi th th ose “C’s” and features case studies from
around the world.
While “Pos itioning” became an important concept in busin ess, it had a twin
¨§¦ ¥¤ ¢¡ ! concept that has been sitting there quietly while receiving little attention. T he
twin’s name is “Repositioning” and it is time for this concept to emerge into the
¢¥' ¤¢ ¥¡¨ ¡ ©% light of the marketplace.
T here are three reasons why it is timely. First, the level of competition is
' ¤¢¥ ¨( 2010 accelerating a around the globe. Second, the speed of business and
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technology are changing at an ever increasing pace. Finally, because of the
world’s financial problems, we are in a crisis mode. Repositioning addre sses all
of these situations.
T his presentation explains how to develop a “Repositioning” strategy It is.
high time for this concept to emerge from the shadows as a important body of
n
work. In a way it closes the loop on a story that began almo thirty years ago
, st
when “Positioning” and its twin were first born.
Brand Awareness into ROI: How to Direct you Co nsumer Power to
Marketing In A “New Normal” Econom y / Post Recession Co nsumer
Discussing the latest trends that will shape marketers today Transf orm Loyal Cust omers into Brand A dv ocates
Developing passive consumers into active advocates though incentiv e
Adapting to the shift in control as customers create their own content
Uncovering the common critical qualities all powerful brand share
T argeting the mass niche markets being formed through social m edia
Creating an ideal lifestyle for your audience to aspire to
Instilling a sense of positive capability and imagination in your audience
Augmente d Reality: Is It The Next Disrup tiv e Technolo g y?
Bridging the gap between the online and offline platforms
How Do You Do I t? – Measuring The R OI On Marketing Ini tiativ es –
Enabling your customers to experience total brand immersion
Traditi onal and Digi tal
Analyzing viewer behavior and utilizing that information effectively
T ools and techniques to measure the effectiveness of your campaign
Identifying the metrics that you need versus the metrics that you have
Become The Marketin g Pied Piper - Conquering The Next Fron tier of
Developing a clear and concise measurement plan
Brand Strategy - Gaining Presence in the Most Ef fectiv e Media Channels
Marketing In A Next Generation A ge/ Creating Buzz Momen tum
Defining the differentiating factors between a European or US consumer and
What does 2011 and beyond hold for marketers?
your Indian Market A sneak peek into revolutionary technologies in the US Europe
Investigating what makes the most popular media in the Indian so trusted Discussing future trends and how it impacts the region
Appealing to your audience in their peer to peer networks
Mitigating potentia negative perceptions of your brand through increased
lly
Dev elop Something From Not hing Usin g USP Building Blocks Creating
new media presence Value and Awareness through USP’s
What are the essential factors in delivering the best distinguishing unique
The Next Big Thi ng: Cultural Hybridisation An d It’s Impact On Your selling point (USP) for your product or service?
Branding Strategies
How does the role and importance of develop ing a USP change as y our
company matures?
How to capitalize on increasin brand surrogacy
g Do corporate and social responsibility activitie actually work in terms
s
How to approach and win in environments of cultural hybridization boosting your brand?
How to calculate the value of various trends in the market Evaluating past initiatives to raise awareness
Underlining the Ke y Mo tiv es And Behav ioural Constructs Of Consumers Digital As A M easured M arketing Medium/ Smart Phones Ev en Smarter
Analysing the Values and Priorities of the Post Recession Cus tomer Tech nolog y
Growing digital in the region and its impact on the role of the CMO’s: More or
Charting the traditonal values of all consumers after a recession and then
i less difficult to track and manage?
honing in on the nuances of your target audience What are the advantages and disadvantages to digital media?
Reviewing past brand strategies and dissecting the a spects thatmust adapt Describe what you think are the easiest and least risky digital media moves
to meet your audience for organizations in the M iddle East?
Consolidating your brand image and resetting the traditional List the top three most valuable digital marketing strategie that any
s
structure.Reeducatin the market on your core brand values
g company cou implement
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Discuss the digital architecture understanding you need to set up to support
Need A Brand And Strateg y Jump Start ? How do you Reinv igorate and an ideal mark eting campaign
Modernise your Brand While M aintainin g Consiste ncy an d Familiarit y?
Discov ering succe ssful brand modernisaton and integrating its k factors
i ey Helping your Brand G o Viral and Creating Positiv e Buzz
into a winning transformation for your brand Buzz is that sense of interest, controversy and conversation among y our
Considering the need, timing and goal of your brand modernisation into your target market and can be entirely bas on your execution of a message
ed .
strategy Dissecting the key elements of the most popular examples of buzz marketing
Executing an apt introduction of your updated brand through various that have increased brand exposure
channels Executing your brand strategy through channels that will get it noticed
Evaluating the com munication of your brand: metrics of brand success Creating multiple branding exercises of slight variations to capture niches
within your target
£ P a ge Th e G re a t In d i a n B r an d S u m m i t – 2 0 1 0
2 7 N o v e m b e r 20 1 0 , D e l hi / N C R - I N D I A

3. Nomination Form for
Delegate Fees Details
Enrollm ent Fee S ervic e Tax Per Head Total Payable
1 6,000.00 618.00 6,618.00 6,618.00
Int ernational Del egates 750 USD 750 USD (Inclusive of Taxes)
Details
Nomination Details
Company :
Auth. Si gnatory :
Designation :
Addr ess :
Cit y : Pin :
Tel ephone No. : Email :
Payment Details:
Mod e of Payment : Bank Transfer Cash DD Cheque Onlin e
Cheque / DD No. :
Amount in Figures :
Amount in Words :
Delegate Information
No Name Designation Phone No Email
1
2
3
4
5
Please Make All Payments in form of Cheques / Demand Terms and Conditions:
Drafts: In favor of “Tackyon IT Consulting Pvt. Ltd..” • Fe includes T
e ea/Snacks and Lunch on the day of Se minar.
Payable at NOIDA • The programs are non-residential and fr om 9:00 am to 5:30 pm.
• The Se minar is subject to altera tions/cancellatio ns/changes etc. at the sole
¡ ¦ ¦© ¨ ¥© ¥¨§¦¡ ¥¤ ¢¡ ( discretion of Tackyon IT Consulting Pvt. Ltd.
7 63 66 66 6 6534 3 2 0 ) ' % ' %$ # ! • All special offers are subje to alter ations/cancella
ct tions/change etc. at the sole
s
discretion of Tackyon I T Consulting Pvt. Ltd. without any prior not ice whatsoever.
• Account Name : Tackyon ITConsulting Private Limited
• There will be no refunds ifthe nominee cancels nom ination.
• Br
anch – Indian Overseas Bank, NOIDA 62, Institutional Area
• In case the program is re scheduled, d to unfor
ue eseen / una voidable rea sons,
• Br
anch IFSC Code: IOBA000 1719 participant s would be give an option of alternative date.
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• MICR: 110020082 • Nominations will be accepted on first come first serve basis.
• Nomination F orms should reach us by courier and Fa – 0120-4202410
x
Q6 P5 36 I6 3 H7G 2 C@ F D CBB9 E A @9) 88 • Nominations w ill be deemed to be comple te only when the paym ents
have been r eceived in full and rea lized by Tackyon I T Con sulting Pvt. LTD .
• Account Name : Tackyon ITConsulting Private Limited • Please confirm your presence over the phone/email 0120-420 2410,
• Bank – ICICI Bank , Lucknow talees.rizvi@tackyon.org
• Branch IFSC Code: ICIC0006281 • The confirmation Email will be sent to a the participant s that shall serve as Entry
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Pass to the sem inar.
• A certificate of participation will be give to all fullypaid participants.
n
Information of Payment should be maile to talees.rizvi@tackyon.org
d
• Tackyon IT Consulting Pvt. LTD . reserves the right to close the number of
S end and Fax the Filled Forms with Payments to nominations for a particula program.
r
• All disputes ar subject to NOID A Jurisdiction only.
e
Tackyon IT Consulting Pvt. Ltd., • Accommodation can be ar ranged on prior notification at the v enue or a near by
33 Sri Ram Trade Center, Sector 58, location (The cost of accommodation will be Borne by the participant.
Main Road Bishanpura, (Opp. U-Flex Chemical
Division, C-5-8, Sector – 57), NOIDA Authoriz ed Signatory
Phone: 9310634007, 0120 4202410
numb Date :______________
Please Mention the phone numb er on Couri er
Place:______________
Place:______________
Company S eal
£1 Pa ge T h e G r e a t I nd i a n B r a n d S u m m i t – 2 0 1 0
2 7 N o ve m be r 2 0 1 0 , De l hi /N C R - I N D IA

4. §¨ ¥§¦¥ ¢) ¡ ¤
Summit spons orship offe rs a rare opportunity to promote your company/organisa tion to the largest gathe ring of
professionals
Your organization will be acknowle dged, at the appropriate sponsors hip level, as sponsor in the Summ it documents
and website, i.e. your organiza tion’s logo will be displayed prominently in the Summit webs ite and handbook.
Obtain exce llent netw orking opportunities during the event for your representatives
Gain maxim um access to an inte rested, influential audie nce of people you need to meet before, during and afte r the
event
Provide your publicity material dire ctly to all delegates
Advertising prominence over 2 day Summit with pre-event publicity via email upda tes, advertisements a nd link to
your website.
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65 # ©
Sponsorship Fees (in Lacs) 8888@9 888887 888@A 8888@ 888889 888@B
Service Tax 8@F@9 88D87 @BAA 8@9@ 88789 @A@B
Total Payble 8@F@G9 88D877 @BABH 8@9@@ 887899 @A@AB
Maximum Sponsor In Number
s Q I R Q I EE
Main Sponsorship Offer (1 M ain Sponsor)
Sponsor receiv es the following.
• You will be Main sponsor for the event. You will b e Main sponsor for the event.
• M ementos: All mementos will bear Sponsor Logo.
• Sp eaker: You can Nominate a Speakers for th e program i n any segment from Sponsor. (On on e of th e topics from
Agenda)
• Email Invitations: Th e logo of your company will appear in
mailers and the newsletters sent to 10,000 corporate.(HR
Professionals)
• Backdrop: Sponsor logo/name will be prominently
displayed in th e C entre on Stage backdrop. ( Sponsor
Presents - Title of the Program)
• Banners : Banners will also bear Sponsor Logo.
• Logo promotion: Sponsor logos will be centrall y displayed
on Folders, All Documents provided to the participants.
(You can also give Insert ions from Sponsor and oth er
material of promotion in the Confer ence bag).
• AV Slot : 3 Min Video would be played during the br eaks.
• Product Introduction: 5 Mins Presentation about the
sponsor.
• Openi ng / Closing: A Senior Professional from your organization will Inaugurate the Program distribute the Mem entos to
HR Professionals.
• Press Coverage: A Senior Professional from your organization attends the Press Conference. Shall gi ve du e cr edits for
Principal sponsor in press releases.
• Only 6 Attendees with this package
• Compl em entary Product Display: On-site product stall – Optional
£P Pa ge T h e G r e a t I nd i a n B r a n d S u m m i t – 2 0 1 0
2 7 N o ve m be r 2 0 1 0 , De l hi /N C R - I N D IA

5. Co-
Co – Sponsorship Offer (4 Co - Sponsors)
• You will be co-sponsor for the event.
• Sp eaker: You can Nominate a Speakers for the program in any segment from Sponsor. (On One of th e topics from
Agenda)
• Backdrop: Sponsor logo/name will be prominent ly displayed on Stage backdrop.
• Logo promotion: Sponsor logos will be distinctly displayed on Folders, All Documents provided to the participants. (You
can also give Insertions from Sponsor and other material of promotion in the Confer ence bag)
• Email In vitations: The logo of your company will appear in mailers and the newslett ers sent to 10,000 corporate.(HR
Professionals).
• Product Introduction: 5 Mins Presentation about the sponsor.
• AV Slot: 3 Min Video would be played during the br eaks.
• Only 3 Attendees would be allowed with this package.
• Compl em entary Product Display: On-site product stall - Optional
Associa te Sponsors / Media Partners / Speaker Opportunity:
• The logo shall appear on the back drop under Associate Sponsors
/ Media Partners
• Email Invitations: The logo of your company will appear in
mailers and the newslett ers sent to 10,000 corporate. (HR
Professionals).
• Demo Stall will be pro vided
• You can put up Flex display of dimension.
• AV Slot: 3 Min Video would be played during the br eaks.
• Only 2 Attendees would be allowed with this package.
• Compl em entary Product Display: On-site product stall - Optional
Other Sponsorship Options
Type Sponsorship Fee S. Tax Total Payable Free Attendees
Product Stall 1 5 000.00 545.00
1 545 .00 6545.00
1 6545 .00 2 Only
2 Standee Banners at Venue 4 000.00 412.00
412 .00 4412.00
4412 .00 On Payment of Rs. 6618 per Head
Promotional Material Distribution in 5 000.00 515.00
515 .00 5515.00
5515 .00 On Payment of Rs. 6618 per Head
Conferenc e Bag
Thank you very much for considering our request for sponsorship. Please feel free to contact us with any
questions or comments you may have. We appreciate your time and interest and we will look forward to
talking with you. Please f ind atta ched the Program Brochure with this mail.
With k indest regards,
Talees Rizvi Nishant Srivastava
Director Human Resource Services Manager - Training Development
Email : talees.rizvi@tackyonorg Email : nishant@tackyonorg
Mobile: +91 9310634007 Mobile: +91 9313607440
Phone / FAX: +91 120 4202 410
£I Pa ge T h e G r e a t I nd i a n B r a n d S u m m i t – 2 0 1 0
2 7 N o ve m be r 2 0 1 0 , De l hi /N C R - I N D IA

6. Sponsorship form for The Great Indian Brand Summit - 2010
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Sponsors ip Fees in
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Service Tax ‘‘–‘ ‘“•“’ “‡”” ‘“’“ ‘‘‘’ “”“‡ “•“’ ‡ ’• “’“ ‘‡’•
Total Payble ‘‘–‘ ‘“•“—’ “‡”‡˜ ‘“’““ ‘‘‘’’ “”“”‡ “•“—’ ‡ ’•• “’““ ‘‡’••
Maximum Sponsors In
Number
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Free Attendee Pa sses for
sponsor ship s
‘’ —   “ ‡ ‡ ‘ ‘ ‡
*Extra Charg es for Add on Attendees
Sponsorship Details
Company :
Auth. Si gnatory :
D esignation :
Address :
Cit y : Pin :
Tel ephone No. : Email :
Payment Details:
Mode of Payment : Bank Transfer Cash DD Ch eque Onlin e
Ch eque / DD No. :
Amount in Figures :
Amount in Words :
Delegate Information : Please pro vide Delegate information in the Nomination form along with the sponsorship
form
Please Make All Payments in form of Chequ es / Demand Terms and Conditions:
Drafts: In favor of “Tackyon IT Consulting Pvt. Ltd..” Payable 1. S ponsor appli cations are handled on a? First come-fir st served? Ba sis. S ponsors are
supportive of Tackyon and its m issi on statement. Tackyon retains th r ight to rejec any
e t
at NOIDA sponsor th it deems i nappropriate.
at
2. After wri ten acceptance by Tackyon, the sponsor mu provide an i age of their ogo in
t st m l
¡ ¦ ¦© ¨ ¥© ¥¨§¦¡ ¥¤ ¢¡ ( the format required by Tackyon an d oth detai ls required (e.g. C ontac detail s, Trademarks
er t
etc) to Tackyon before 10days of receipt of ac ceptance.
6 52 55 55 554 23 2 1 0 ) ' % ' %$ # ! 3. S ponsorsh must be pa idbefore 10 days of com mencem
ip ent of the event.
4. The spon sorship fee does not include free conference registration unl ss specifi cally stated
e
• Account Name : Tackyon IT Consulting Private Limited as a spons benefit.
or
• Branch – Indian Overseas Bank, NOIDA 62, Institutional Area 5. All spons o rship materials must be subm i ted with in the pro ductio n sc h
t edule.
6. S ponsors may not sublet, assi gn or apportion any part of the item(s) sponsored nor
• Branch IFSC Code: IOBA0001719 represent advertise or d istribute literature or material for the produ or services of any
s cts
• MICR: 110020082 7.
other firmor organ ization except as app roved in writ ingTackyon.
Tackyon,wil l not be liab e for damage or loss to spo nso ? Properties by fire, theft, accident ,
l rs
or any oth cause.
er
Q5 P4 25 I5 2H6 F 1 B9 D CBAA8 E @ 98) 7 7 8. No part o an exhibit an signage or o
f d ther materials may be pasted nailed, or otherwise
,
affixed to walls, doors o other surfaces in a way th mars or defaces the premises or
r at
• Account Name : Tackyon IT Consulting Private Limited equipmen and furnis hin . Damage from failure to o
t gs bserve this noti ce is payable b the
y
• Bank – ICICI Bank , Lucknow 9.
sponsor.
S ponsors are allowed to offer sponsorsh for single o multiple items
ip r /events. S hould your
• Branch IFSC Code: ICIC0006281 organization be interested to sponsor in an arrangement not listed th please feel free to
en
contact us to dis cuss you preferences?
r
Information of Payment shou be mailed to talees.rizvi@tackyon.org
ld 10. In order to l imit costs to Tackyon , the event organ iz
ers may limit the numb of
er
colors used to print sponsor logos.
S end and Fax the Filled Forms with Payments to
Tackyon IT Consulting Pvt. Ltd.,
33 Sri Ram Trade Center, S ector 58,
Main Road Bishanpura,
(Opp. U-Flex Chemical Division, C-5-8, S ector – 57),NOIDA Authoriz ed Signatory
Phone: 9310634007, 0120 4202410
Please Mention the p hone number on Couri er
Date :______________
Place:______________
Company S eal
£G Pa ge T h e G r e a t I nd i a n B r a n d S u m m i t – 2 0 1 0
2 7 N o ve m be r 2 0 1 0 , De l hi /N C R - I N D IA