A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
2. New Media, the basics
Social Networks: Facebook, Google+, Linked In
Blogging/microblogging: Blogger, Word Press, Twitter
Geo-Location: Foursquare, Facebook places
Media Sharing: YouTube, Slideshare, Flikr
Review Sites: Yelp, Trip Advisor
3. Traditional Media, the basics
Newspapers and magazines
Static web content
TV/Radio
Print advertising
Direct mail
4. Yin-Yang of Media
Traditional New
Only 14% trust 78% trust peers
Rapid exposure Slow exposure
No engagement Complete engagement
Relatively high cost Relatively low cost
Difficult to “Share” Based on “Sharing”
5. Let advertising offset social mediaʼs
scale issue and allow social media
to bring believability back to an
advertising campaign.
Balance
7. “Prior to the internet, the last technology that had
any real effect on the way people sat down and talked
together was the table”
-Prof. Clay Shirky