How content marketing agency Switch helps Singapore's National Environment Agency engage international stakeholders in its mission to help protect the planet. English version.
4. Overview
At a time when the phrases ‘quality of life’
and ‘protecting the environment’ have
become inextricably entwined, governments
around the world are realising that it is
not enough to combat environmental
degradation. They have to be seen to be
combating it by their own citizens.
The National Environment Agency (NEA)
has just such a mandate. Responsible for
improving and sustaining a clean and green
environment in Singapore, NEA spearheads
environmental initiatives through publicprivate partnership, aiming to protect the
country from pollution, maintain the best
level of public health and provide world-class
meteorological information.
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6. The Challenge
NEA was recently tasked with playing an even more
key role: the positioning of Singapore as a leader in
clean energy and the environmental industries. The
question was, ‘how could its publications engage
the full range of experts – academics, journalists,
governmental and NGO, from around the world –
and do it well?’
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8. The Solution
Switch was given the opportunity to turn NEA’s existing
bi-annual magazine, Envision, into a much more effective
engagement tool – showing the seriousness with which it
takes its role in Singapore as an instigator of debate and action
surrounding the environment.
We worked with NEA to make Envision a magazine within which
real issues – Singaporean and regional – could be addressed in
an attractive, easily understandable, but fundamentally accurate,
way; a means to broad professional appeal, as opposed to a
false sense of community amongst people that know different.
Drawing on our extensive experience of producing academic
publications, we have created a magazine that is both appealing
and professional, introducing a range of features that include
infographics to convey complex information more effectively.
The design of the magazine has been completely overhauled,
with new typefaces and style sheets to produce something
that is more accessible than an academic journal, though still
sufficiently weighty as befits a government institution.
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10. The Results
Envision won bronze for Switch in the ‘Best
Government Publication’ category at the
International Content Marketing Awards,
held in the United States. With more
than 800 entries, the event is one of
the largest in the industry. See
www.contentmarketingawards.com
for details.
Envision then won two awards for the
client (the National Environment Agency –
Singapore Environment Institute) at the Apex
Awards 2013 for Publishing Excellence in
the Green Magazine and Green Writing
categories. The awards are an annual
competition for publishers, editors, writers
and designers who create print, web,
electronic and social media.
www.apexawards.com/A2013_Win.List.pdf.
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13. Always talking about you.
If you want your customers in Asia
and the Middle East to talk about you,
you need to talk to us.
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Switch Limited
Switch Communications
Switch Limited
1103A, Business Central Towers
Dubai Media City
PO Box 24173
Dubai, UAE
48b Amoy Street
Singapore, 069874
Al Fardan Office Tower
Office 950, 9th Floor
Al Funduq 61
PO Box 31316
Doha, Qatar
Office: +971 4435 5711
Mobile: +971 55711 8499
Email: charlie@switch.ae
Office: +65 6438 1998
Mobile: +65 9005 4753
Email: owen@switchsg.sg
Direct: +974 4410 1719
Mobile: +974 7786 3136
Email: ridwaan@switch.qa
