1. Team 41: The Better Than Yous

2.  IndustryOverview
 Product Analysis
 Financial Analysis
 Strategic
Recommendations
 Future
Opportunities

4. Static cling
Collects food crumbs
Enables maximum fatness
Allows you to talk to friends you do not yet have

5. Turns small children into Jawas

6. Snugginess
Snugtastic Snuggability
7S Analysis
Snug 2.0 Snug factor
Snugtritional
Snugelocity
value

7. Balanced scorecard
• Expert Witness: Matt Redmond
Important questions:
• Do your coworkers suck?
• Do you get paid above
minimum wage?

8. Poop
Poop
Poop
Poop

9. Threat of New
Entrants
Buyer
Supplier
Power
Power
Threat of Substitutes

10. Intimacy prevention

Result: reduced baby snuggie purchases


13. Mintel Data:


16. Snuggie

17. Time Spent
Low
High
Snuggie
High
Enjoyment
Low
Integrated 2nd Semester
Project Project

18. = MC
MR

19. Park Place / Boardwalk Problem

› Premium pricing
› Versioning
Mediterranean / Baltic

› International opportunities
› Emerging markets

20. FREE
BOOK
LIGHT

21. Efficient Network
Web 2.0 Synergies Long Tail
Frontier Effect
Two-Sided Information
Slack Hold-Up Incentives
Markets Asymmetry
Corporate
Social
Monetize Commoditize Process Flow MR = MC
Responsibility
Disruptive
Silo Bundling Innovation Recession
Technology

22. Key Points:
of Market Penetration
•Importance
• Tap the Sweet Spot
•First Mover Advantage
•“Monetize” Stupid People
•Snuggie 3.0