UCC-HP on 3 generations

1. HP + UC&C
Impacting 3 Generations
March 3, 2010
Mike van Eerd,
Sales Director EMEA, Hewlett-Packard
© 2009 Hewlett-Packard Development Company, L.P
© The information herein is subject to change without notice.
2009 HP Confidential

2. “There are three types of people: those
who make it happen, those who watch
it happen, and those who wonder
what happened.“
© 2009 HP Confidential

3. The Obstacle
Forrester indicated in Jun/09
that all UC&C vendors suffer
from the same problem: they sell
at IT level and do a technology
push.
This leads to long sales cycles,
small PoC or pilots, and no roll-
outs.
© 2009 HP Confidential

4. What is UC&C?
People working together
– UC&C is about people working together
• people can talk easily,
• when they want,
• using the tools that fit them best
– UC&C makes a lot of business sense to R&D, supply Chain,
Sales, HR, Real Estate, etc.
– UC&C Technology is mature
© 2009 HP Confidential

5. ‘people working together’
– what drives individuals to seek contact with others, and why would
you want to communicate?
• 'the purpose of communication is to provoke a response'
• 'people want to be heard, to be appreciated and to be wanted. they also desire to
complete tasks and to achieve goals.'
• 'the purpose of communication is to send your message effectively to the
receiver/reader. Communication links people who believe in a common cause, together
with a view to strengthen relationships.'
– So communication is about
1. Informing
2. seek a response
3. strengthen relationships
– 1+2 are rational, 3 is emotional
© 2009 HP Confidential

6. Question for the audience
– Who was born after 1980?
– Between 1964 and 1980?
– Between 1946 and 1964?
– Before 1946?
© 2009 HP Confidential

7. Corporate Demography
– demographic breakdown: (CH, 2009)
• 17% under 14yrs
• 12% Millennials (1980 - 2003)
• 31% Generation X (1964 - 1980)
• 25% Baby Boomers (1946 - 1964)
• 15% over 65yrs
– Millennials as group too small to compensate for loss of Baby Boomers
Graph: Bundesamt für Statistik, Demografisches Porträt der
© 2009 HP Confidential
Schweiz Ausgabe 2005, pg 23

8. Generational Differences
Baby Boomers Generation X Generation Y
# connections 20 80 200+
Work style 9-5 culture work-life balance always online
Job Job for life Multiple employers “What do you offer me?”
Life event Summer of 1968 Nov/89: Berlin wall Sep/01: New York WTC
Hierarchy formal breaking down barriers flat world
dream company government, engineering banking Google
Communicate 1-1 1-n n-n
collaborate, my
Knowledge knowledge = power knowledge matters the 1st to share 'the king'
Conf calls, voice mail,
email, Skype, Chat, SMS, short emails,
tools F2F, email, high-end video XING/LinkedIn, blogs, pictures, Facebook
attention span this week today next 5 minutes
© 2009 HP Confidential

9. Comms tools
Who talks to whom?
And how?
receive Baby Boomer Gen X Gen Y
Send
Baby Boomer 1-1, F2F, high-end Email, VC, calls, company
VC, twitter (PR?) webcast, VM, newsletters,
newsletters, email, call
Gen X Call, email LinkedIn, blogs, IM, email, SMS,
mobile, conf calls, call
Presence,
VirtualRoom
Gen Y email IM, email, SMS IM, SMS, <100
word emails,
FaceBook
© 2009 HP Confidential

10. “Men and women want to do a good
job, and if they are provided the
proper environment, they will do so.”
– W. Hewlett
© 2009 HP Confidential

11. Practical Example: HP
How we did it
– Active mobile workplace policy
•Everybody has laptop, VPN into HP network
•35% of work spaces are flex desks (and % keeps growing)
•Culture is to measure on results, peer feedback
•Large porttfolio Web-based training available; any time, any place
• Voice
•OCS for peer-2-peer, internal conf calls (external soon added)
•External conference call provider
•Phones moving towards IP (Avaya, Cisco, etc.)
• Collaboration stimulated
•Everybody can create a Sharepoint site, share documents, link a (dispersed) team
•Desktop sharing tools ie VirtualRoom for everyone
•Collaborate.hp.com; etiquette, tools, ideas, best practices
•HP WaterCooler; find peers, forums, blogs, wikis
•HP HALO in most offices for high-end video meetings
© 2009 HP Confidential

12. Some Best Practices
– 3 reasons why people connect: inform, seek a response, strengthen
relationship.
– Work anyplace, anytime, using the tools that fit you best. Think: mobile
workplace (using Win7 migration as compelling event)
– shifting demographies impact organisations; total workload stays
equal with less employees. Provide tools to be more effective.
– Different Groups have different communication needs; none fits all
– Offer a palette of tools, and leave it to employees to pick what they
like. Mgmt: Lead by example.
– Your employees are bringing in the tools today anyhow. That is
unmanageable, leads to exposure & costs.
– Your sponsors are in the business. Find them. Talk to them. They
support you.
© 2009 HP Confidential

13. Conclusions
– Corporate culture changes are predictable
Provide people the tools, and they will use it on their own.
– Technology is pretty much mature, it works
Pick what you like.
– The value is there and tangible
HP as example
– HP has the portfolio & skills to make it work for you
servers, storage, networks, devices, business relevance,
consulting/deployment, support, maintenance
© 2009 HP Confidential

14. “Coming together is a beginning;
keeping together is progress; working
together is success.”
© 2009 HP Confidential

15. Thank You!
© 2009 HP Confidential