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T.A. McCann
@tamccann
tam@rivaliq.com
SEO is a baffling, black art
• Good titles, keywords and descriptions
• Create good content so people link to you
• Start creating and sharing social content, it
will be more important over time
Simple things go a long way, for most
@tamccann
It’s easy to find out where you rank
@tamccann
http://moz.com/blog/ranking-factors-2013
Key page factors for good search rankings
Page title - describe yourself as you aspire to be
http://econsultancy.com/us/blog/62553-33-examples-of-great-meta-descriptions-for-search
Meta description – make a good first impression
http://blog.rivaliq.com/is-your-meta-description-working-as-hard-as-your-tagline/
Keywords – what are they searching for?
Future trends in search ranking
http://moz.com/blog/ranking-factors-2013
Facebook is a cocktail party, be social with
your description
On Facebook, people like a cause (and photos)…
Tweets with independent content and ones that
suggest and action are best
Social success takes time and practice
So where do I get content and ideas…
Make sharing easy and fast
Summary
• Do the simple things for search optimization
• Know your landscape and competitors (what is working)
• Build basic social presences and then extend
– Twitter and Facebook for sure
– G+ and others with extra time and specific focus
• Build a toolset/process to create and share social content
– Rival IQ
– MOZ
– Feedly
– Buffer
To win, you need to know who’s leading
http://go.rivaliq.com/eo-seattle/

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