Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
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Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO ) By Tamer Abdulbaky - What's Website? - What's SEO? - Why SEO? - How to optimize website? - Content Marketing - Back links - Measure
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Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
- 1. DIPLOMA Module 4: SEO - By: Tamer Abdulbaky
- 2. About: Tamer Abdulbaky Find me : Website: http://www.tamerbaky.com Youtube: https://www.youtube.com/c/tamerbaky Facebook: https://www.facebook.com/tamerbaky Twitter: https://www.twitter.com/tamerbaky Linkedin: https://www.linkedin.com/in/tamerbaky Behance: https://www.behance.net/tamerbaky Google+: https://www.plus.google.com/+TamerBaky Instagram: https://www.instagram.com/tamerbaky Pinterest: https://www.pinterest.com/tamerbaky SlideShare: https://www.slideshare.net/tamerbaky • MBA in Marketing • Diplomas in Digital Marketing • B. Sc. Applied Arts • Google Analytics Certified • Google AdWords Fundamentals Certified • Google Search Advertising Certified • Google Display Advertising Certified • Google Mobile Advertising Certified • Google Video Advertising Certified • Mini MBA
- 3. Website
- 4. Website Hosting A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
- 5. Domain & URL
- 6. Domain & URL Domain Name: A domain name is the address that people type to get to your website. www.tamerbaky.com URL “Uniform Resource Locator” URL is a reference to a web resource. It includes your domain name plus the path locate specific page on the hosting server http://www.tamerbaky.com/about.html
- 7. 10 tips for choosing the perfect domain name 1. Make it easy to type 2. Keep it short 3. Use keywords 4. Target your area 5. Avoid numbers and hyphens 6. Be memorable 7. Research it 8. Protect and build your brand 9. Act fast 10. Use an appropriate domain name extension
- 8. Domain extensions .COM - Commercial: Currently, this is the most popular extension, it’s chosen by almost companies and business,… .NET - Network: The second most popular extension now, it’s also use by companies, internet services provider or organization that related to internet fields .BIZ - Business: It’s used for small business website, small eCommerce business,… .GOV - Government: It’s used for companies, organizations that own by government .ORG - Organization: It’s usually used for non-profit organization or eCommerce companies/organization,… .EDU: Education: It’s used for schools, universities, or education organization,… .INFO - Information: It’s usually used for website that sharing information or resources about many fields,… .TV - Television: It’s used for website about television, video sharing,…
- 9. How to buy a new Domain? https://www.godaddy.com
- 10. URL Structure best practices The more readable by human beings, the better
- 11. URL Structure best practices The more readable by human beings, the better Keywords in URLs: still a good thing
- 12. URL Structure best practices The more readable by human beings, the better Keywords in URLs: still a good thing Use hyphens to separate words Google will consider digital-marketing (hyphen) as tow separate words. If you use underscore “digital_marketing”, it will be considered as single word by search engines.
- 14. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "organic” results. What’s SEO?
- 15. Why SEO? An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can.
- 16. SEO Vs. SEM
- 18. Search Clicks
- 19. The top 4 search engines
- 23. How Search Engines see your website? http://www.seo-browser.com
- 24. How to optimize the website?
- 25. Use unique Meta Tags http://smallseotools.com/meta-tags-analyzer https://moz.com/products/pro/seo-toolbar http://www.seomofo.com/snippet-optimizer.html
- 26. Title & Alt text in Images
- 27. Use Heading Tags Properly Use one <h1> tag per page
- 28. Fast website make people happy https://gtmetrix.com https://developers.google.com/speed/pagespeed/insights
- 29. Mobile Friendly Mobile Friendly test: https://www.google.com/webmasters/tools/mobile-friendly
- 30. robots.txt robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. https://www.google.com/webmasters
- 31. Use sitemaps A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers read this file to more intelligently crawl your site. https://www.xml-sitemaps.com https://www.google.com/webmasters
- 32. Broken Links Check for broken links and images. If your website has broken links pointing to page that doesn't exits, it will probably never be found http://validator.w3.org/checklink
- 33. Canonical issue is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical”, or “preferred”, version of a web page <link rel="canonical" href="http://tamerbaky.com" /> <link rel="canonical" href="http://www.tamerbaky.com" /> <link rel="canonical" href="http://tamerbaky.com/index.html" /> <link rel="canonical" href="http://www.tamerbaky.com/index.html" />
- 34. 301 Redirect A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
- 35. create informative error 404 page
- 37. Ranking Factors
- 38. Ranking Factors TypesOf SearchEngineSuccessFactors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand • OnthePageSEO • Off thePageSEO • Violations 3MAJORGROUPS: WEIGHTINGSCALE: 1to3 3=most important NegativeFactorsshownin RED
- 39. Ranking Factors TypesOf SearchEngineSuccessFactors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand Off thePageSEO: • Under Publisher Control • Typesof Content Published • HTML&SiteArchitecture OnthePageSEO: • External Authority Signals • ReputationSignals
- 40. Ranking Factors Content &SearchEngineSuccessFactors Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand Content Quality Content Research Content Keywords Content Engagement Content Freshness • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • UsedinCopy • Natural Language • AnswersQuery • TimeonSite • Interactions • Query Deserves Freshness
- 41. Ranking Factors HTMLCode&SearchEngineSuccessFactors Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand Meta Description Header Tags Structured Data HTML <TITLE>Tag • Schema • RichSnippets • Entities • <H1></H1> • <H2></H2> • StandardHTML • May appear in SERPs • UniquetoPage • Descriptive
- 42. Ranking Factors SiteArchitecture&SearchEngineSuccessFactors Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand Site Crawlability Duplication &Canonicals Site Speed Descriptive URLs • Crawl budget • Crawl efficiency • HTMLSitemaps • www/non-www • rel=Canonical • rel=prev/next • Fast loadtime • Engagement+ • Conversion+ • Domain&Short URLKeywords • Breadcrumbs
- 43. Ranking Factors Link Building&RankingInSearchEngines Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand Link Quality Anchor Text Link Quantity • Authoritative • Topically relevant • Keywordsvs. brandname • Over-optimized anchor text • Total number of links • Diversity
- 44. Ranking Factors Social Media&RankingInSearchResults Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand Social Reputation Social Shares • Social Signals=“Votes” inSERPs • Authenticvs. Fakeaccounts • Engagewithcustomers • Quality vs. Quantity of shares • Impact onpersonalizedSERPs
- 45. Ranking Factors Trust,Authority,Identity&SearchRankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand Authority Signals Site History Identities &Entities • Sentiment • Reviews • Ratings • Domainage • Past penalties • People • Places • Things
- 46. Ranking Factors Personalization&SearchEngineRankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Resultsby Country City Metro / Region SignedIn/ Preferences Social Connections • TLDs • Hosting • Global SEO • Local Search • MobileSEO • SearchHistory • Social Votes • “Cards” • Trusted Opinions @SEngineLand
- 47. Ranking Factors Violations&SearchEngineSpamPenalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 ThinContent AdHeavy KWStuffing HiddenText Cloaking PaidLinks Link Spam DCMA @SEngineLand
- 50. why content marketing is important? It builds a community of loyal customers It makes your brand an authority You get to know your customers Content adds value Generating content improves SEO
- 51. How SEO and Content Marketing Come Together
- 52. How SEO and Content Marketing Come Together SEO states the requirements. Content marketing fulfills them. SEO demands content. Content marketing is content. SEO demands keywords. Content marketing means using keywords. SEO demands linkbacks. Content marketing introduces linkbacks. SEO demands onsite technical optimization. Content marketing needs great UX. SEO demands consistent output. Content marketing requires consistent.
- 53. How SEO and Content Marketing Come Together You’re not an SEO, unless you’re also a content marketer. You’re not a content marketer, unless you’re also an SEO. Your SEO campaign will fail unless you integrate content marketing. Your content marketing campaign will fail unless you integrate SEO.
- 55. The Great Content Creating Value High Quality Relevant Unique Engaging Viral
- 56. Types of Content
- 57. A content Marketing Strategy Support
- 58. Content Tools https://adwords.google.com inactive or low spending users will see a range of data: • 01–100 • 100–1K • 1K–10K • 10K–100K • 100K–1M • 1M+ inactive or low spending users High spending users • Google’s Keyword Planner
- 70. Back Links
- 71. What is a backlink? In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. These links are important in determining the popularity (or importance) of your Web site.
- 72. Follow Links Vs. No-Follow Links
- 73. Link Building Rules Link value = traffic quality Avoid site-wide links Don't link externally in the footer Embrace the nofollow Focus on distribution Don’t buy links
- 74. How to take outside links Find Industry influencers http://buzzsumo.com
- 75. How to take outside links Find Industry influencers https://web.mention.com
- 76. How to take outside links Find Industry influencers https://www.google.com/alerts
- 77. How to take outside links Find trendy Hashtag related with your industry http://hashtagify.me
- 78. How to take outside links Find trendy Hashtag related with your industry http://keyhole.co
- 79. How to take outside links Find trendy Hashtag in your country http://trendsmap.com
- 80. How to take outside links Find Competitors Backlinks https://moz.com/researchtools/ose/
- 81. How to take outside links Find Competitors Backlinks https://ahrefs.com
- 82. How to take outside links Find Competitors Backlinks https://www.seopowersuite.com
- 83. Measure
- 84. Moz.com
- 85. Alexa.com
- 86. Google Analytics
- 87. THANK YOU Tamer Abdulbaky www.tamerbaky.com Tamer_baky@hotmail.com +966 53 77 915 77 +20 10 200 28 222