Pedal to the Metal: Speed up your load times for more conversions
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In this talk at the 2015 Conversion Conference in Las Vegas, I shared a number of case studies that demonstrate the impact of web performance on conversions for a variety of verticals. I also shared sixteen best practices for making pages faster.
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Pedal to the Metal: Speed up your load times for more conversions
- 1. PEDAL TO THE METAL Speed your page load times for more conversions @tameverts 2015 Conversion Conference Las Vegas #convcon
- 3. DO MOST MARKETERS CONSIDER PAGE SPEED AN IMPORTANT PART OF USER ENGAGEMENT?
- 4. “I myself wouldn’t consider it very important. Granted, if a page is too slow, it loses users, but I believe if a page loads in 5 or 6 seconds, it doesn’t make much difference.”
- 7. 2% increase in conversions for every 1 second of improvement @tameverts #convcon
- 8. Increased conversions by 9% Cut load times in half @tameverts #convcon
- 9. Reduced average load time by 2.2 seconds and increased total downloads by 15.4% 10 million additional downloads per year @tameverts #convcon
- 11. Impact of a 1-second delay A site that earns $100K per day could lose $2.5M in sales in one year @tameverts #convcon
- 12. HOW DO VISITORS FEEL ABOUT SLOW SITES? (HINT: NOT GOOD)
- 16. 16 THINGS YOU CAN DO TO DELIVER A FASTER USER EXPERIENCE @tameverts #convcon
- 17. STEVE SOUDERS, AUTHOR, ‘HIGH PERFORMANCE WEB SITES’ “80-90% of end-user response time is at the front end. Start there.” @tameverts #convcon
- 18. 1. PAGE SIZE 2. PAGE COMPLEXITY TWO MAIN PERFORMANCE PROBLEMS @tameverts #convcon
- 19. PROBLEM 1: PAGES ARE TOO BIG @tameverts #convcon
- 20. SINGLE GREATEST PERFORMANCE INDICATOR? Faster pages are less than 1MB in size
- 21. Create a performance budget Monitor, monitor, monitor SOLUTIONS @tameverts #convcon
- 30. PROBLEM 2: PAGES ARE TOO COMPLEX @tameverts #convcon
- 35. Monitor Consolidate page resources Make sure stylesheets are in the document HEAD Host your fonts Optimize your pop-up scripts SOLUTIONS @tameverts #convcon
- 36. THIRD-PARTY CONTENT CAN MAKE UP >50% OF PAGE REQUESTS @tameverts #convcon
- 37. Increase page weight Increase number of hosts and connections Introduce additional latency Prevent pages from loading PROBLEMS @tameverts #convcon
- 39. Defer scripts Use asynchronous versions (when possible) Know your scripts and their performance penalties Monitor constantly SOLUTIONS @tameverts #convcon
Notas del editor
- Massive hero images
- Custom fonts, RWD, multiple hosts stylesheets, blocking JS, latency
- Connect the dots between your performance and your conversions