2. Agile marketing is a highcommunication, low
documentation, rapid iteration process
designed to provide more frequent, more
relevant and highly measurable marketing
programs
- IDC, Agile Principles and Practices, 2010
4. The dominant design is emerging
for agile marketing
Small “a”:
Marketing faster
Big “A”:
Applying Agile to marketing
• Real-time
• Lean marketing
• Forrester’s custom flavor
• From development
• More responsive
• More effective
6. Why I care about Agile?
A career in small, fast growing companies
•Need to be responsive and adaptive
•Never liked marketing plans
•Short shelf life for marketing plans
15. What have you done for me lately?
What did you just finish?
What are you doing next?
What is the problem?
16. Worst practices in Agile
• Things we could do better
– No use cases
– No post it notes
– Planning poker – accurate sizing
– Burndown charts
– Science fair
17. What is working for us
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•
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Clear objectives/priorities
Adaptive attitude/responsiveness
Low overhead
Team cohesion
Making it happen
19. Advice*
• If you are not in charge
– Start small – a single project
– Things that look like development
– Areas with rapid change
– Something with strongly measurable ROI
– Talk with a developer who knows agile
20. Shameless Plug
• Find us
– iTunes
– Agilemarketingblog.com
•
•
•
•
•
Listen
Tweet
Question
Insult
Spread the word
21. Connect with me…
Frank Days
@tangyslice
fmdays@tangyslice.com
www.agilemarketingblog.com
Agile Marketing Group on Facebook