The document outlines a business plan to develop and market a new proprietary cement mixture containing bio-polymers to the largest cement companies in the US, with the goals of securing $2 million in seed funding and early partnerships with market leaders who can help establish the new product in exchange for exclusive pricing and contracts. The new cement formula has been tested and is proposed to offer sustainability benefits over traditional cement for public infrastructure projects.

1. Scott Zelle, Anthony
Allen, Raymond Tan, Mark Maltese

2.  New Cement Mixture
 Outperforms industry standard
 Distributable in bulk to select companies
 Marketing towards large companies in cement
industry
 7 main cement companies in US
 “Green” technology
 Ideal for achieving sustainability incentives for public
sector projects

3.  Bio-polymer additive is an investment in
durability and safety
 Paramount for public sector projects (eg.
bridges, highways, etc.)
 Achieves “green tax credits” and government
sustainability incentives
 Social impact
 Private sector projects would need less
maintenance

4.  New proprietary mixture
 50% polyisocyanate
 25% starch powder
 25% cellulose powder
 Tested for long-term performance
 Easy to integrate into curing process
 Produce bio-polymer batches from
raw materials and deliver to
companies

5.  7 Highest grossing North American Concrete
Producers
 Well established companies with an
international presence
 Keeping client portfolio small initially will
simplify logistics and reduce overhead
 Each of the 7 main players identified had over
$1 Billion net sales in 2011

6. U.S. Ready Mix Concrete Sales (2011)
00
33.3% Market Share
$10 Billion
Estimated U.S. Sales of Top
7 Producers
$20 Billion U.S. Sales of other Producers
(Includes Imports)
Note: U.S. Sales for Top 7 was estimated based on net global revenue

7.  Conferences
 Various Tables
 Networking
 Product Sampling
 Sales Representatives
 Company Visits
 Magazine Articles
 Product Discovery

8.  Sales Representatives
 Show why company needs our product
 Be a familiar face
 Tax Incentives
 Savings by using market research
 Lobbying for legislation
 Word of Mouth
 Newest and Best technology

9.  Concrete Additives- small business competitors
 Concrete Sealing (using acrylic solvents)
 Alternate cutting edge technology in-process
 Bacterial-reinforced concrete
 Alternate proprietary chemical mixes
 Imitators to polymer technology

10. Main Startup Cost? Fees in Month 1
Building/Facilities $ 30,000
Modifications $ 30,000
Equipment $ 1,500,000
Website $ 4,000
Training $ 24,000
Research and Development $ 250,000
Licenses $ 300
Legal Costs $ 14,000
Inventory $ 60,000
Salaries $ 94,167
Working Capital $ 20,000
Supplies $3,220,867
Total Startup Costs $ 5,247,333

11. Year 1 Year 2 Year 3
Fraction of Large Scale
Concrete Market 0.05 0.10 0.15
Tons of Additive produced 535000 1070000 1605000
Net Sales $ 482,262,375 $ 967,766,850 $ 1,456,999,740
Cost of Polyisocyanate $ 401,250,000 $ 802,500,000 $ 1,203,750,000
Cost of Sawdust $ 16,050,000 $ 35,310,000 $ 58,261,500
Cost of Rice Powder $ 60,187,500 $ 120,375,000 $ 180,562,500
Gross Profit $ 4,774,875 $ 9,581,850 $ 14,425,740
Transportation of Goods $ 540,000 $ 240,000 $ 240,000
Equipment $ 1,500,000 $ 300,000 $ 300,000
Website Operation $ 4,000 $ 1,000 $ 1,000
R&D $ 3,000,000 $ 3,000,000 $ 3,000,000
Inventory Containers $ 120,000 $ - $ -
Legal Fees $ 14,000 $ - $ -
Employee Salaries $ 1,329,000 $ 1,305,000 $ 1,320,700
Facility Utilities $ 24,000 $ 25,000 $ 26,000
Operating Income $ (1,756,125) $ 4,710,850 $ 9,538,040

13.  Looking for Round 1 seed money of $2 million
 Proprietary and manufacturing establishment costs
 Looking for early market partners able in
return for:
 Privileged first-year pricing
 Exclusive contracts
 Acquisitions
 “If you know anybody who might fit that
bill, feel free to recommend us!”