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Introduction to Human Data Theory
for Digital Economy
How to build YOUR data-driven business
in the dawn of Dataclysm ?
http://BigDataVietnam.org
Key ideas in this slide:
● Knowledge about the theory of “Human Data World”
● Examples about Data Product in real life
● How to build a Data Product
Question 1:
What is theory of “Human Data World” ?
3 core ideas of the theory of “Human Data World”
1. Soft data of life ( the emotional needs )
E.g: Love experience, Job experience, Friendship ,...
2. Hard data of life ( the fundamental human needs )
E.g: Food, Security, Money, Job, Education, ...
3. Spiritual data of life ( the inner Self needs )
a. Belief: What do you believe in your life ?
b. Mind: How do you see the World from your brain ?
c. Life: What is the experience between you and your
current reality ?
How Steve Jobs think about data ?
How Have Cell Phones Changed Over Time ?
How about our daily life
Digital Economy for Human in 21st Century
Human Needs → Data → Digital Service
1. Physiological needs:
food
2. Safety needs:
Financial security
3. Love and belonging:
Friendship
4. Esteem: engage in a
profession or hobby
to gain recognition
5. Self-actualization:
becomes a better
one
1. Food + reviews
2. Financial data
3. User Profile Data
4. Education data
5. Networking data
1. Foody, Google,..
2. Mobile banking
3. Facebook, Tinder
4. LinkedIn, Coursera
5. Facebook, LinkedIn
1. Needs: Physiological needs + Safety needs + Esteem
2. Input: Food , User reviews (Experience)
3. Output: Foody
1. Needs: Love and belonging or just Friendship
2. Input: Facebook Profile Data, GeoLocation, Browsing data
3. Output: Tinder
1. Needs: Security (Job), Self-actualization, Networking
2. Input: career data, networking data, job, contact, ..
3. Output: LinkedIn
1. Needs: Personalized Shopping Experience
2. Input: product data, shopping history, your interests,..
3. Output: Amazon Ecommerce Platform
Data Product for Health
● Need: We need a good health
● Input: Our daily activity data → step tracking
● Output: sample step tracker app with report and virtual assistant
Key ideas for simple health analytics app
1. Step statistics data
2. Tracking user activity data
3. Provide information about good habits: favorite
exercise programs
Key question 1:
What is theory of “Human Data World” ?
What is theory of “Human Data World” ?
Question:
Why is belief data the most important ?
Because data
is experience
And experience is
data in our brain
How to build a Data Product
1. Identify your customer needs ( 3 core features)
2. Begin a list of basic questions ? E.g: What is output of my service
3. Start design thinking about your product: input, output, function
Human Data World
Data-driven
product
Data-driven
business
YOU
Big Data here
How to build a Data Product
Great book for references!
(worth reading)
Summary for you
● Know the theory of “Human Data World”
● See some examples about data product in real life
● Steps to build a data product
References
● http://www.rfxlab.com
● http://www.bigdatavietnam.org
● https://www.oreilly.com/ideas/drivetrain-approach-data-products
● http://www.becomingminimalist.com/escaping-excessive-consumerism/
● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html
● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/
● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html
● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism-
our-way-of-life-is-not-viable-1863278.html
● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664

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Introduction to Human Data Theory for Digital Economy

  • 1. Introduction to Human Data Theory for Digital Economy How to build YOUR data-driven business in the dawn of Dataclysm ? http://BigDataVietnam.org
  • 2. Key ideas in this slide: ● Knowledge about the theory of “Human Data World” ● Examples about Data Product in real life ● How to build a Data Product
  • 3. Question 1: What is theory of “Human Data World” ?
  • 4. 3 core ideas of the theory of “Human Data World” 1. Soft data of life ( the emotional needs ) E.g: Love experience, Job experience, Friendship ,... 2. Hard data of life ( the fundamental human needs ) E.g: Food, Security, Money, Job, Education, ... 3. Spiritual data of life ( the inner Self needs ) a. Belief: What do you believe in your life ? b. Mind: How do you see the World from your brain ? c. Life: What is the experience between you and your current reality ?
  • 5.
  • 6.
  • 7. How Steve Jobs think about data ?
  • 8.
  • 9. How Have Cell Phones Changed Over Time ?
  • 10. How about our daily life
  • 11. Digital Economy for Human in 21st Century
  • 12.
  • 13. Human Needs → Data → Digital Service 1. Physiological needs: food 2. Safety needs: Financial security 3. Love and belonging: Friendship 4. Esteem: engage in a profession or hobby to gain recognition 5. Self-actualization: becomes a better one 1. Food + reviews 2. Financial data 3. User Profile Data 4. Education data 5. Networking data 1. Foody, Google,.. 2. Mobile banking 3. Facebook, Tinder 4. LinkedIn, Coursera 5. Facebook, LinkedIn
  • 14. 1. Needs: Physiological needs + Safety needs + Esteem 2. Input: Food , User reviews (Experience) 3. Output: Foody
  • 15. 1. Needs: Love and belonging or just Friendship 2. Input: Facebook Profile Data, GeoLocation, Browsing data 3. Output: Tinder
  • 16. 1. Needs: Security (Job), Self-actualization, Networking 2. Input: career data, networking data, job, contact, .. 3. Output: LinkedIn
  • 17. 1. Needs: Personalized Shopping Experience 2. Input: product data, shopping history, your interests,.. 3. Output: Amazon Ecommerce Platform
  • 18. Data Product for Health ● Need: We need a good health ● Input: Our daily activity data → step tracking ● Output: sample step tracker app with report and virtual assistant
  • 19. Key ideas for simple health analytics app 1. Step statistics data 2. Tracking user activity data 3. Provide information about good habits: favorite exercise programs
  • 20. Key question 1: What is theory of “Human Data World” ?
  • 21. What is theory of “Human Data World” ?
  • 22. Question: Why is belief data the most important ?
  • 23.
  • 24. Because data is experience And experience is data in our brain
  • 25.
  • 26.
  • 27. How to build a Data Product 1. Identify your customer needs ( 3 core features) 2. Begin a list of basic questions ? E.g: What is output of my service 3. Start design thinking about your product: input, output, function
  • 29. How to build a Data Product
  • 30. Great book for references! (worth reading)
  • 31. Summary for you ● Know the theory of “Human Data World” ● See some examples about data product in real life ● Steps to build a data product
  • 32.
  • 33.
  • 34. References ● http://www.rfxlab.com ● http://www.bigdatavietnam.org ● https://www.oreilly.com/ideas/drivetrain-approach-data-products ● http://www.becomingminimalist.com/escaping-excessive-consumerism/ ● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html ● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/ ● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html ● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism- our-way-of-life-is-not-viable-1863278.html ● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664