Strategic marketing of Tibet Pomade.

1. Welcome To The
Presentation Session of
Strategic Marketing

2. Topic:
The Promotional Activity For The Tibet Pomade
Subject:
Tibet Pomade (a winter product of Kohinoor
Chemicals Ltd.)
Objective:
Implement difference strategies to recover the
product from Declined Stage.

3. Group Members:
Sheikh Arifin Islam
11122101226
Md Tanvir Faisal
11122101227
Md. Sumon Hossen
11122101230
Sonia Akter Sunny
11122101239
Ibrahim Rahim
11122101242
Rayhan Murshed
11122101251
Syed Jewel Rana
11122101265
Md. Imran Nazir
11122101220 (26th)

4. Introductory Speech
Tibet Pomade is widely known as winter product for
skin. It was still popular from few days ago among
the beauty conscious people.
But unfortunately, now it is in declined stage.
Because of less concern from the company on this
product.
Beside this different foreign company take this as
opportunity and snatching the position of the local
products.
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5. Objectives
As you have been already known that Tibet Pomade is
a declined product of Kohinoor Chemical Ltd. Our
objective is recover it from this stage and make
popular again.
As our target market is BUBT, we have several plan
to execute our promotional activity for the Tibet
pomade.

6. Tibet Pomade
Tibet Pomade is produced by Kohinoor Chemical
Ltd. as a winter product from 1956.
In its growth and mature stage it was the most
popular and leading winter product in
Bangladesh.
Tibet Pomade is a multi used product. Such as
you can use it in hill for crack and scalp for
strong hair as well as face for smooth skin.

7. Product Description
Tibet Pomade is made from the contents added by
Rose Oil, Pure Petroleum Jelly, Mineral Water and
Refreshing Fragrance.
At present, there are only big glass jar of Tibet
Pomade which is 50ml is available in the market.
But we have plan to bring more size of this product.
Such as-
 Tibet pomade mini jar-30ml
 Tibet pomade tiny jar-20ml
 Tibet pomade chap stick-10ml

8. Product Objectives
There are different use of Tibet Pomade. By
proper use you can be benefited Such as:
 By using it, your skin will be more healthy,
smooth.
 By using it, your dry skin will be supple and
moisturized.
 By using it, your crack hill will be fixed
gradually.
 By using it, your hair will be more strong to
reduce hair fall.

9. Price
At present, price of a Tibet pomade glass jar is
BDT 45/- which is 50ml.
But you have already seen that we have planned
to bring more size of product in future.
Those products are estimated as following as-
 The price of 30ml jar is 35tk.
 The price of 20ml jar is 25tk.
 The price of 10ml jar is 15tk.

10. Though it is a declined product but surprisingly
available in most of the areas of Bangladesh.
In Bangladesh you can find it your near by general
and groceries store.
You can also find it in aboard, such as USA, UK etc.
There Tibet pomade is can found in departmental
store, shopping mall etc.
Beside this you can also purchase Tibet pomade
through various website. Such as-
http://webshopbd.com
http://www.21food.com
Place

11. Promotions
As we planned to make Tibet pomade popular again
we done some promotional activities in recent few
days.
For example,
We have created advertisement, distribute leaflet,
tag poster in BUBT campus, provide free use to the
students and teachers.
Beside this we have created a Facebook page to
establish a communication between users and us.

12. Photos of class of Campaign

13. Tagging poster in campus:

14. Official Facebook Page of Tibet Pomade

15. Official Ad Film of Tibet Pomade

16. New Promotional Ad Film of Tibet
Pomade

17. Future Prospects
Our future vision of this product is run a long way in
the market and hold the position in the customers
mind.
That’s why we try to keep R&D and
promotional program warm.
You have already notice that we have found more use
of Tibet Pomade already and most of them came from
consumer after their use.
We have also planned to bring more criteria of
this product in future according to customers
demand.

18. Strategy

19. As we have already told you that we have
planned to make this product run long time in
the market. Those are based on according some
war strategy and tactics discovered by “Sun
Tzu”.
1. Energy may be likened to the bending of a
crossbow; decision, to the releasing of a
trigger.
2. So in war, the way is to avoid what is strong
and to strike at what is weak.
3. It is the business of a general to be quiet and
thus ensure secrecy.