The document discusses how the Taptera iPad app aims to reimagine the traditional retail experience. It describes how the app can help shorten sales cycles by empowering sales associates with detailed product information and filters. This improves the customer experience and allows associates to discuss products not physically in store. The app also aims to provide analytics to stores and standardized sales processes to enhance the human element of retail sales.

1. The Retail Experience, Reimagined
THE TAPTERA IPAD APP

2. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

3. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

4. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

5. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

6. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

7. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

8. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

9. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

10. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

11. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

12. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

13. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.

14. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.
S

15. KEY
Traditional Retail Sales Cycle Customer
Sales Assoc.
S
THE RESULTS
Longer Sales Cycle
Unclear customer needs lead to trying multiple beds that are not a good fit
Disparate Product Information
Full product knowledge most likely spread across multiple employees
Limited to on-floor products
Employees can only show products on the floor – no way to show value of ‘Out of Stock’ or ‘Arriving Soon’
inventory

16. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales

17. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF

18. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF

19. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF
MF

20. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF
MF

21. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF
MF
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22. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF
MF
S
MF

23. KEY
A New Experience Customers
Sales Assoc.
Empowering the Human Element of Sales
MF
MF
S
MF
THE RESULTS
Shorter Sales Cycle
Detailed attributes of each product, popular filters, and sales-suggestion tools shorten the time to buy
Improved Customer Experience
Employees with detailed product information at their fingertips, improve the buying exerience
Limited to on-floor products
Easily show customers all products available, even those not in the store – take an order, and even schedule
delivery all within the app

24. Shorten the Sales Cycle
• ‘Show and Sell’ – Drive sales with real-time interaction of products
• Mobilize the Retail Floor – Make sales transactions from anywhere
• Naturally Cross-Sell – View products commonly purchased together
• Define a Proven Sales Process – Standardize the sales experience by creating a
linear process within the app
A Better Customer Experience
• Enhance 1-on-1 conversations – Provides the employee & customer a digital
showcase to discuss the product
• iGeneration Retail – Meet the growing expectations of a new retail generation
• Utilize analytics – Predict trends and sales cycles specific to a store or region
Provide A Product Knowledge Base
• Train employees – Customized training modules to increase product knowledge
• Push notifications to stores – e.g., announce sales, promote internal contests,
distribute new sales materials