7. Autonomy Mastery Purpose “ I can control my own destiny” “ I am doing what I love” “ What I do has meaning” “ I am my own boss” “ I am in the Zone” “ I am making a difference”
12. The Business Brain Lower Left “ Researcher, Accountant” Lower Right “ Customer Service, Trainer, Team Builder” Upper Right “ Founder, Marketer” Upper Left “ Coach, Negotiator”