Building Relationships -- NACCAP 2009 Kevin Corr

1. Building Relationships
Authentic Recruitment in an Age of Social Media
Kevin Corr, Coordinator of Social Media

2. Setting Expectations
Prospective Students – Demographics and
Statistics
Cultural Change – The Death of the Funnel
and the Rise of Social Media
Building Relationships – Strategy and
Authenticity

3. Demographics

23. The Funnel

28. Social Media

53. Scholarships
Bigger Service
City as a campus
Student to faculty ratio Better Art
2 year
SmarterSmall class size Personal
Internships
Average SATs Private Study Abroad
4 year
Christian Community and World
U.S. News
Science Pre- Public Division 1
Financial Aid Report
Driving distance
Weighted GPA Essay Division 3
State of the Art
Clubs and Activities Recommendations
Guaranteed housing