Más contenido relacionado La actualidad más candente (20) Similar a NAGAP 2016 - Reimagine the Experience: 7 Ways to Delight Your Future Students (20) NAGAP 2016 - Reimagine the Experience: 7 Ways to Delight Your Future Students5. 11 Years. Undergraduate & Graduate
17 Years. 450 Colleges & Universities
Author. “Overthrowing Dead Culture”
Albright (B.S.) & UPenn GSE (M.S. Ed.)
Husband & Father
9. Get You to Think.
Help Your Institution/Program Change.
Takeaway a Couple of Ideas.
My Goals Today
10. (Relatively) Little Grad Admiss Research
Ruffalo Noel Levitz, Council on
Graduate Schools & GMAC, etc.
A Research Comment
12. Funding a Graduate Degree
Your Website is Important
Desire to Visit Campus
Expectation of Responsiveness
Reliance on “the buzz”
What We Do Know
23. 9
If a student has a
connection with
nine students after
being admitted,
they are 93% more
likely to enroll.
TargetX Schools App, 2015
24. Images of Campus (instagram)
Frequent News (twitter)
“Real” Experiences (youtube)
Live Engagement (periscope)
31. What are you doing to make
them care about you?
What are they taking away?
36. Responsive Design is Only
Part of the Answer
Optimize for Smaller Screens
(buttons, forms, etc.)
38. Gen Xers Grew Up Digital
Millennials Grew Up Online
Homelands Growing Up Touch
39. Gen Xers Grew Up w/Keyboard
Millennials Grew Up w/Mouse
Homelands Growing Up w/Fingers
(what’s next?)
44. If You Have Too Few
Inquiries … check your forms
Application … too many requirements
Enrollees … outcomes & value
45. If You Have Too Many
Inquiries … get focused
Applications … (seriously?)
Enrollees … check your NTR
50. The most authentic thing about
your institution are the people
that go/work there are the
stories they “share.”
53. Among the Top 10 Most
Effective Graduate Practices
Hosting Campus Visits
Ruffalo Noel Levitz Graduate & Adult Learners Research, 2012 & 2015
57. Basics Step 2
Know the visitor.
Customize the visit.
Set the expectations.
Share real stories.
58. Basics Step 3
Make it memorable.
Highlight a signature moment.
Help them picture themselves there.
62. Do you value their enrollment?
Did you show them that you do?
69. Reactive Action Plan Examples
Student isn’t attending class.
Campus card not being using.
Hasn’t registered for next term.
Requesting transcripts.
70. Proactive Action Plan Examples
Purchase your books.
Meet with your graduate advisor.
Attend campus activities.
Are you happy?
73. Do you have the right people?
Are they in the right seats?
Do you know their strengths?
Do you know their plans & desires?
Are they having any fun?
74. Enhance the Mobile Experience
Reduce the Roadblocks
Tell More (Authentic) Stories
Prioritize the Campus Visit Experience
Close the Deal
Pave the Path to Student Success
Get Your Team Delighted
The 7 Ways
76. RNL 2015 Adult Learner Marketing and
Recruitment Practices Benchmark Report
RNL 2012 Marketing and Student Recruitment
Practices for Graduate Programs
Chegg/TargetX Social Admissions Report
Render Experiences “The Rant”
Bob Johnson Consulting Email Newsletter
Strengths Finder 2.0
Fast Company Daily Email Newsletter