To widen the market on various creative courses and fields that are available. Future prospects and testimonials cited by professionals from these fields

3. INDEXFOREWORD
Design
Interior Designer
Web Designer
Image & Brand Designer
Visual Merchandiser
Product Designer
Interactive Designer
Exhibition & Set Designer
Graphic Designer
Interior Stylist & Consultant
Animation & Filmmaker
06
08
10
12
14
16
18
20
22
24
42
44
46
48
50
52
54
56
60
62
64
66
68
70
72
74
76
78
80
82
28
30
32
34
36
38
Business
Product Manager
Merchandiser & Buyer
Store Manager
Entrepreneur
Brand Manager
Fashion Buyer
Fashion PR & Event Manager
Brand Consultant
Fashion
Fashion Designer
Accessory Designer
Jewellery Designer
Textile Designer
Fashion Stylist
Stylist/Photo Stylist
Media
Copywriter
Professional Photographer
Media Makeup Artist
Content Marketer
Photo Journalist
Fashion Journalist
Blogger
Producer
Catalogue Content Developer
Social Media Manager
Digital Marketer/E Retail
Creative Director
Yesterday’s graphic designers are today’s UX designers.Will tomorrow’s UX designers be avatar programmers, fusionists, and
artificial organ designers? Yes, according to the illustrious roster of design leaders we spoke with here.
Design has matured from a largely stylistic endeavour to a field tasked with solving thorny technological and social problems,
an evolution that will accelerate as companies enlist designers for increasingly complex opportunities, from self-driving cars
to human biology. Over the next five years, design as a profession will continue to evolve into a hybrid industry that is
considered as much technical as it is creative.Wait! What jobs will be safe from robots?
Martin Ford, futurist and author of Rise of the Robots: Technology and the Threat of a Jobless Future, classifies resilient jobs.
The first is jobs that involve “genuine creativity,such as being an artist,being a scientist,developing a new business strategy”.
Ford notes: “For now, humans are still best at creativity but there’s a caveat there. I can’t guarantee you that in 20 years a
computer won’t be the most creative entity on the planet.There are already computers that can paint original works of art. So,
in 20 years who knows how far it’s going to go?”
The second area is occupations that involve building complex relationships with people: nurses, for example, or a business
role that requires you to build close relationships with clients.
The design and fashion-led creative business of tomorrow requires bright minds who think different, break rules, challenge,
dare and are not afraid to tread alone. Careers in the creative industries are a viable, satisfying and lucrative alternative to the
more traditional industries of yesteryears. The following pages are a narrative of some of the choices in the creative industry
and about some young professionals who are optimising their potential in the same.

4. DESIGN

5. INTERIOR DESIGNER
An interior designer requires more than imagination. An Interior Designer composes
the elements which define space and create a balance between aesthetics and
functionality. An individual must understand fire and building codes and how to read
blueprints and architectural details.
He/she meets with clients to understand their wishes and needs.This includes asking
clients about their style preferences and budget.The designer envisions a design plan
based on the clients' budget and needs. Interior and spatial designers are involved in
the design or renovation of internal spaces, including structural alterations,
furnishings, fixtures and fittings, lighting and colour schemes. Further specialisation
can be pursued in environmental, residential or commercial design, such as
restaurants or health care buildings. The designer may focus on kitchens, indoor
gardens or closets. Becoming an Interior Designer and Design Consultant involves
enrollment in a college or university programme followed by several years of
professional experience, typically under the supervision of a qualified Interior
Designer.
Heena Abrol
I did my graduation in Interiors and Furniture Design. The practical aspect of working in
the industry has been very good. It has been extremely important in providing me
confidence and a broader viewpoint to approach the field of interior designing. I have
availed the opportunity to achieve goals not with an individual vision but with teamwork.
Today people are placing a lot of importance on how their homes look and an Interior
Designer is placed well to help them fulfill this desire.

6. AWeb Designer designs web pages and concentrates on the look and feel of a website.
Designing, developing and conducting initial testing of websites, applications and
various components are all part of his job.Among technical qualifications, knowledge
of HTML, CSS, MySQL, Database, Flash and Web Server Administration, are a must.
A good sense of design and an eye for detail are essential for web designing. As
internet has become more and more a part of our lives, the requirement of good web
designers is growing exponentially. Freelance work and starting one's own web
design company also find favour with many professionals. Experienced Web
Designers get a chance to handle big projects and work with top search engines and
internet retailers.
WEB DESIGNER
Varun Kaushik
I have always been inclined towards designing and computers. I chose to be a Web
Designer. Pearl Academy played a very important role in building the foundation of my
career. I have designed many sites starting from the website of Pearl Academy to many
other educational and fashion websites. The influence of internet has spread beyond the
confines of the online world and has affected every aspect of our lives.Therefore, I believe
the opportunities in future are endless.

7. The brand reflects everything about a company — its products, values and goals. Brand
designing entails creating a personal identity for an organisation or product. Image
designing includes creating logos, stationary, signages and any kind of visuals for
presenting the company's image to the public. Image/Brand Designers create the
identity of a firm and hence are important for its future business.
Innovative and unique ideas as well as concepts are essential in this field. Knowledge
of software and the ability to draw is also important.Such designers must have a vision
and the ability to think in the future as well as put oneself in the shoes of the general
public or client.As a career,one could get a start as an executive and then move up the
ranks to lead a team that creates designs for brands.
IMAGE & BRAND DESIGNER
Copal Mathur
I have done Communication Design Course from Pearl Academy. I came here as a
confused person, but Pearl transformed me into a confident Communication Designer.
Through this course, I was able to build a skill level and a way of thinking that has helped
me establish myself in the industry.

8. Visual Merchandising (VM) is the art of presentation whereby Visual Merchandiser
conceptualizes designs and implements window and in-store displays for retail stores.
This exercise educates the customers, creates desire and finally adds to the selling
process. Visual Merchandisers collaborate with store managers to create an
appropriate setting and display of items.
Choosing the appropriate light effects as well as arranging signs and displays for
promotional events are also their task. For this, knowledge of display, colours,
patterns, floor settings, window designs and furnishings is required. A good
understanding of current market trends and innovative visual approaches is extremely
important. Visual Merchandisers with retail experience are very much in demand in
the fashion industry as aesthetics and sensibilities of a store or at an event make a
huge difference to the marketing of products and fashion lines.There are many allied
fields that can expand the scope for a visual merchandiser. Exhibition displays,
birthdays,set design (theatrical sets included),theme parties,hotel lobbies,home and
wedding decorations are some of these areas.
VISUALMERCHANDISER
Priyanka Sachdeva
I have done Bachelors in Fashion Design. I opted for Visual Merchandising as a career
because space design and management is far more captivating. Instead of designing just
clothes, I chose to design an appealing shopping experience for consumers. Visual
Merchandising as a field is on the path of development and recognition. I am working as
Manager, Visual Merchandising, with Adidas. Every day is an enriching and learning
experience.

9. Product Designers improve existing products and try to reduce production costs.They
are also involved in designing new products. Working on design briefs and
introducing improvisations along the way is a creative job that requires an eye for
detail and in-depth understanding of various aspects of production, technology and
markets.
A broad understanding of the products, materials used, manufacturing processes,
branding, marketing techniques and competition is a necessity for Product Designers.
Both theoretical and practical knowledge should be present in such professionals.
Being aware of the needs of clients is also a must.Any business that wants to grow and
expand requires the services of Product Designers to improvise their produce and
methodologies used.Product design managers,innovators and manufacturers are the
roles that have come up over the years.
PRODUCTDESIGNER
Vidisha Singhal
I turned my passion into profession. I design for love and not for money and this is what
has kept me going. As a freelancer, I have worked with some wonderful clients like Pepsi
Co., Parag Milk, Community Empowerment Lab and The Terai Tiger Trust, to name a few.
Each assignment has helped me grow tremendously. Currently I am working with B & V
Design Pvt Ltd. It's been a fabulous journey that started with experimenting and having
fun in college to facing real clients in the real world and now designing for brands from
across the country.

10. Interactive Media Designers create the overall look and feel of a wide range of
interactive communication products. Using text, data, graphics, sound, animation and
other digital and visual effects, they may work on projects such as internet sites,
electronic games, online learning materials and interactive television.
Interactive Designers are responsible for the design and implementation of creative
deliverables for a range of channels including print,web and mobile applications.The
Interactive Designer must deliver high quality creative on time, within budget and in
a manner that surpasses expectations. An Interactive Designer works as part of a
project team as it develops an application or website. He/ She forms a design strategy
based on the client's goals,sketches out the primary interfaces,creates prototypes and
stays informed on current trends to keep the application or website on the cutting
edge of technology and design.
INTERACTIVE DESIGNER
Niyanta Puri
I wanted to become an Interactive Designer maybe because of the fact that I had loads of
images and feelings that I wanted to communicate in a different way than traditional
visual communication. Besides, I am a curious person by nature. Hence, I take interest in
everything that is new and seems challenging.Today I have started my own firm, Double
Click Designs, and I see a lot of scope for an Interactive Designer in near future, especially
in the corporate world.

11. Exhibition Designers deal with a range of three-dimensional designs like designs of
stalls, pavilion and overall interiors of trade fairs and exhibitions; sets for theme
events like beauty pageants, musical concerts, award ceremonies; interiors and
ambience for art exhibitions; product merchandising; and even design of movie sets
and theatre sets.
Exhibit Designers get jobs in museums, boutiques, apparel jewellery stores and with
Fashion Designers.They get immense opportunities at the time of fashion shows, big
exhibitions and trade fairs. Set Designers create sets for movies, plays, televisions,
photoshoots and fashion shows.They specialise in creating the environment for films,
theatre or the fashion world, and their creative ideas are the foundation for the look
and feel of the finished event.
EXHIBITION & SETDESIGNERS
Abhinav Kapoor
I always wanted to excel in the field of designing; hence I pursued a course in
Communication Design from Pearl Academy. I am working as a Space Designer for Wrap
Art & Design where we do exhibitions,events,designing for commercial and luxury space.
My dream of excelling in this field inspires me to move forward in life and my passion for
the same overflows in my performance.

12. Creating visual components for advertisements, television, films, magazines and
other printed materials, books and comics, is the work of a Graphic Designer. It
involves developing creative ways to capture the idea, essence and emotion of what
the client wants to portray through visuals to the world at large.
Learning how to use graphic design programmes such as Adobe Photoshop,Illustrator
and PageMaker is required. Graphic Designers need to understand client
requirements and give presentations with unique and innovative ideas. Creative
thinking, print design and layout, and web design, are other skills that these
professionals must have. Publication houses, media agencies, print media and other
creative fields need the services of Graphic Designers for creating visuals.
Independent work on project basis can also be taken up in this field.
GRAPHIC DESIGNER
Harmind Singh Arora
My partner Aakriti Sakhuja and I are currently running a design and brand asset
management consultancy firm, Fejjo, with a team of 15 talented people who make the
business what it is today. We have clients like TATA, GE (General Electronics), GAIL (India)
Limited, to name a few. This is a very exciting field and each project is a new opportunity
for us to extend our creativity.

13. Interior Stylists and Design Consultants plan the design of living and commercial
environments. They need to design a space that is practical for its purpose as well as
visually pleasing.Projects can be broad in scope,ranging from structural alterations to
the choice of furnishings, curtains, wallpaper and lighting.
The role includes working to a brief, which details what the space will be used for;
researching and drawing up rough plans; and developing detailed designs and
choosing materials.Companies that create spaces for people to live,shop,work and be
entertained are all possible employers. For instance - architectural firms, interior
design companies, exhibition centres and events management companies. Stylists
work largely on editorial projects, making rooms or sets look amazing for beautiful
photographs that appear in magazines and catalogues. Some of them may do styling
work for residential and commercial interiors too.
INTERIOR STYLIST&
CONSULTANT
Kanav Dawer
Space is a reflection of its inmates.Ablank room can be transformed into a grand spectacle
by mere reflection of a few ideas. With this belief, I started Paradise 6, where we make a
difference. Each collection is crafted with an attention to detail in terms of design, colour
and technique. I try to break the stereotypes in design revealing creativity and untapped
possibilities under this brand name.

14. Animation involves production of images and rapidly sequencing them together to
create an illusion of movement. The basic skills of animation are creativity and the
artistic ability of the Animator to visualise the sequence of images in such a manner
that their movements create a flow. Animators have to be familiar with technical
computer softwares.
Filmmaking is the art of creating movies, advertisements and documentaries. Making
films requires know-how of different aspects of shooting, lighting, managing sound,
selection of artists,script writing and video editing.The opportunities lie not just in the
broadcasting medium, but also in online gaming, advertising, designing, comics and
live action filmmaking.
ANIMATION & FILMMAKER
Abhishek Chandra
After completing my graduation from Pearl Academy, I joined National Institute of Design,
Ahmedabad, to pursue Masters in Film and Video Communication. Currently, we are a
team of two people, making films on diverse issues. We have also worked on projects for
GlaxoSmithKlime, Career Launcher, Gujarat Government and Television for Environment,
to name a few. Many accolades have been conferred on our films in recent film festivals
across the country.

15. FASHION

16. Creating original clothing, designs and fashion ranges comprise the job of Fashion
Designers. Their core responsibilities include generating ideas and then producing
the designs by hand or using computer-aided design, selecting materials, developing
clothing and fashion ranges, working with buyers and forecasters to develop products
to meet precise requirements of clients, overseeing production, maintaining quality,
and analysing fashion. For these numerous tasks, Fashion Designers have to keep
themselves abreast with trends relating to fabrics, designs, colours, styles and cuts. A
basic sense of colour,texture and pattern must be present in a Fashion Designer,along
with a keen eye for observation and good communication skills in fashion related
terminology.
Fashion Designers can specialise in particular areas such as women's wear, men's
wear, children's wear, sportswear and wedding attire. There is a huge market for
talented and trained Fashion Designers. Designer labels, retail chains, clothing
manufacturers, apparel companies, among others, require the expertise of Fashion
Designers at all levels.
FASHION DESIGNER
Nikhil Mehra
It is very important for a designer to have technical knowledge to be a Fashion Designer,
which Pearl Academy has given me. I believe that with distinctive style, hard work and
proper training, one can carve a niche for oneself as a Fashion Designer. After my studies
when I went abroad, I was treated like a star because I was a skilled designer with
good technical know-how.

17. Accessories complete an outfit and give the perfect look to an ensemble by adding a
dash of colour and style. An Accessory Designer conceptualises various accessories
such as bags, purses, belts, gloves and scarves by creating designs and samples for
them. Proficiency in design methodology and production process and understanding
of consumer attitudes are requisite skills for an Accessory Designer. Familiarity with
various materials that are used to develop accessories is also important. As a career
option,one can either take up designing or get into production.Working with a design
firm or an established Fashion Designer gives one good experience.
ACCESSORYDESIGNER
Shrishti Seth
I have always been passionate about designing.Over the years I have been experimenting
with clothes, accessories, home décor, to name a few. I have always loved the idea that I
make something special and versatile. Being a die-hard fan of designing, I ended up
making bib neckpieces.I play with pearls,crystal stones,studs and sequins.Very soon I am
going to launch my own label.

18. Jewellery designing is a creative art that combines knowledge of conceptualising
jewellery design and then manufacturing various jewellery products for the consumer.
Jewellery Designers often develop new-age creative ideas for designing jewellery.
Knowing the basics of craftsmanship,designing,making a mould with clay or wax and
then pouring melted metal into it, linking the pieces together with wire, cutting,
polishing and setting of stones, are various skills that can be acquired for this type of
career. An understanding of precious metals and gems is also required. Retail stores
and jewellery manufacturers hire skilled jewellery designers. Specialisation can be
done in designing one type of jewellery such as necklaces, earrings, rings, etc., or in
precious stones like diamonds or imitation jewellery.
Customized jewellery for specific occasions such as weddings is the forte of some
professionals. The Indian gems and jewellery industry is one of the fastest growing
segments in the country with annual growth rate exceeding 20%. The industry is
hungry for Jewellery Designers who lend distinctiveness to their products and are
fluid in terms of creativity.
JEWELLERYDESIGNER
Khushboo Lakhani
I design jewellery under my signature label, which I introduced just after the completion
of my course at Pearl Academy. In 2011, I was nominated for 'Rising Star' for my creativity
and designing.Rising Star is an honour organised by a well-reputed JCK,Las Vegas Show,
given to selected five designers (Jewellery Artists) from all over the world who are entering
this field as young talented aspirants.

19. Textile designing is creating designs for knitted, woven or printed fabrics. It basically
involves designing for a particular fabric so that the best end result is achieved.Textile
Designers create prints as well as fabric patterns and combinations. These designers
coordinate with clients as well as technical and buying staff to create designs.The skills
that need to be acquired include drawing sketches and making samples as well as
know-how of colour, fabric and texture.The designs need to be made according to the
particular needs of the customer and therefore, good communication skills should be
there.An understanding of various materials,dyes,and the production process makes
a Textile Designer proficient in his work.
Textile Designers are required to create fabrics in fashion clothing as well as carpets
and soft furnishings in interiors.Their skills can be utilised in various functions such as
designing wrapping paper, packaging and greeting cards.They can work as a part of a
design team or can be self-employed.
TEXTILE DESIGNER
Sakshi Babbar
I am working with 'Nur',a home decor retail brand.It has been a great experience working
with Nur, which has two stores and has expanded extensively. I have had varied
experience from designing to sourcing to visual merchandising to marketing to design
management. Currently, I am heading Design and Sourcing for the brand.

20. Styling celebrities, models or other public figures for advertising campaigns, music
videos,concerts,movies or any other public events is the role of a Fashion Stylist.They
coordinate with the Fashion Designer, photographer, director, makeup artist and hair
stylist to put together the perfect look for a specific appearance. A sense of what is
appropriate for a particular event along with the ability to highlight the best attributes
of a person through right clothing are important skills in this career. Those with a
natural passion for style are best suited. Extensive knowledge of the fashion industry
and good communication skills make a stylist understand the need of the occasion
and the client. Stylists can work in the editorial or public relations field to develop the
look of public figures for media requirements. High-level Stylists directly coordinate
with designers to create personalised clothing for celebrity clients. Additional
opportunities include personal shopping and organising a client's wardrobe for
specific purposes such as tours, events and shoots.
FASHION STYLIST
Rishi Raj
A background in fashion is a must. One needs to have great vision, attention to detail and
originality. These things will take you far. My journey has been incredible. I have got the
opportunity to meet different people. Today everything has to be visually appealing,
therefore, there is a cutthroat competition in future.

21. A Stylist works closely with photographers, fashion and makeup stylists and other
creative crew members to create looks and moods of images for clients by choosing
props and backgrounds, styles of clothing and accessories, furniture, lights, interior
and exterior design objects and other set elements. You may also be required to
maintain a comprehensive database of all the images taken on a shoot, so that they
can be presented effectively online or in a catalogue.
Most stylists are also photographers-in-training, working as apprentices with
established photographers, before setting up their own studio or working on a
freelance basis.
Photo stylists may specialize in certain areas, such as bridal fashion, prop buying,
location scouting or cover many areas at once. He/she may also coordinate schedules
for shoots, work with models, manage staff and attend photo shoots.
STYLIST/PHOTO STYLIST
Aditya Walia
I chose to be a Stylist because I wanted to do something out of the box in designing.
Having worked with Vogue India, I did a lot of trend forecasting and celebrity-cum-cover
editorials. With my vigour, passion and meticulous detailing, I have worked with diverse
range of clients like Neha Dhupia, Chitrangda Singh, Virat Kirat, to name a few. My
impressioncomesfromthedynamismof lifeandthefineartof balancingitall.Tillnowthe
experience has been really good. And I see a lot of opportunities in future as people are
now becoming aware of fashion and sense of style.

23. Planning and developing products and strategies to get the right product at the right
cost in right quantity and at the right time is the work of a Product Manager. He
investigates, selects, develops and manages the products & its lifecycle for an
organization. Knowing and understanding the need of the consumer helps in this
profile. As the market changes constantly, researching, keeping a tab on different
products in the market, and eyeing the success of the product, are tasks to be done
regularly. Both verbal and written communication skills must be strong. Apart from
Product Managers, some profiles that have come up in this field in the recent past
include Product Analysts and Product Directors.
A Product Manager considers numerous factors such as the intended demographic,
the products offered by the competition,sourcing trends and options and how well the
product fits with the company's business model.
PRODUCTMANAGER
Amit Mahajan
Pearl Academy has been instrumental in creating a foundation for my career. It gave me a
platform to showcase my talent and opened doors for opportunities. I was exposed to the
functioning of the corporate world and got the opportunity to work in various departments
and got a broad exposure validating my theoretical knowledge.Presently,I am working for
Levis as Product Head.

24. Tasked with analysing market trends, overseeing production costs, planning, sourcing
and quality, Fashion Merchandisers combine creative skills with marketing expertise
to determine product direction in sourcing and manufacturing. A buyer's primary
responsibility is obtaining the highest quality of goods at the lowest cost.This usually
requires research, writing requests for bids, proposals or quotes, and evaluating
information received.Both fashion and business skills are required for merchandising.
Understanding of garment construction, costing and fabric sourcing are also essential.
For retail merchandising, learning how to display and keeping track of accounts in
stores, are necessary. Apart from creative expertise, buyers require analytical skills,
ability to recognize future trends and a knack for good communication and
negotiation.
Merchandising and Buying make for rewarding career in brands, international buying
agencies and export companies.
MERCHANDISER & BUYER
Saurabh Chadha
I have done Fashion Merchandise and Production from Pearl Academy.I always wanted to
combine my creative skills with my business acumen.I am working as a Product Developer
with American Eagle. As fashion products change every season this is a very exciting field
to work in. Currently, more and more brands are coming to India and I see a very bright
future for myself and others in this area.

25. Managing all store operations to ensure maximum profits, supervising employees
and ensuring customer satisfaction,are the prime duties of a Store Manager.They take
business initiatives, direct display, manage inventory and supervise payrolls in the
stores. A Store Manager must be organised, have an eye for detail, and the ability to
multitask. Training, recruiting, communication and leadership skills to work with a
team are necessary. Knowledge of the products and the ability to handle different
types of customers as well as situations with good soft skills are also important.There
are a plenty of job opportunities as managing of stores is required in all types of
businesses – be it departmental stores, luxury brand outlets or specialty stores like
those selling sports utility items.
STORE MANAGER
Shabir Ahmed
I chose to be a Store Manager because retail is one of the fastest growing fields.And now
with the emergence of FDI in the retail industry,it will grow further.I am working with Les
Petits as an Assistant Store Manager. I have worked with Versace, Corneliani, etc. It’s been
three years since I have been into this field and the journey has been really amazing.It’s a
lot of work and seeing results is very satisfying.

26. The term Entrepreneur is commonly used to describe an individual who organises and
operates a business or businesses, taking on financial risk to do so. A creative
Entrepreneur is someone who manages and organises a creative business. His
responsibilities include ideating, planning, organising, staffing, and controlling.
Today many graduates of creative courses choose to be Entrepreneurs as they prefer to
be in control of their creative ideas and are able to bring them to market successfully.
The Entrepreneurs can be classified on the basis of their business into manufacturing,
wholesaling, retailing and service.
The entrepreneur is ultimately responsible for the destiny of its venture, which can be
a company,a project,or any other endeavour.The entrepreneur is the one that has the
highest stakes at the venture, thus the one that needs to be empowered to fully direct
the endeavour.
ENTREPRENEUR
Sanya Dhir
I am a graduate from Pearl Academy. As the West is searching for eastern therapy, I
decided to get back into the family business of Indian fashion products. At present, I am
the Brand Director at the House of KBSH and spearhead (gojawaani.com, a global
ecommerce venture & SANYA, a bespoke luxury weave label) in sync with the parent
organization's vision of diversification and geographic expansion.

27. The Brand Manager’s role is to take responsibility for developing plans and executing
projects and initiatives that support the broader short and long-term marketing
strategy. Additionally, Brand Managers take a lead in managing vendor partners and
communication agencies, and all aspects of their projects.
A Brand Manager will organise and manage several focus groups on brand concepts
and marketing campaigns. Brand Managers must closely monitor the activities of
competitor brands through a variety of platforms. Finally, he must compile this data,
study it and formulate a strategy to implement lessons learned, make changes to
concepts and execute the final plan.
A brand manager is responsible for the overall image of a product or person. Key
elements of the job are researching the marketplace to determine where the product
or client fits in developing marketing and advertising strategies and managing those
budgets; helping create designs and layouts for print and digital advertising concepts
signage and collateral; overseeing promotional activities; analysing pricing and sales;
and (re)evaluating how the brand can appear to a wider consumer base. Top-notch
writing skills and creativity are tools of the trade. Relationship management and
storytelling prowess are also critical. One also needs good analytical skills, adeptness
at budget management and an exhaustive understanding of the product or person
you’re promoting.
BRAND MANAGER
Harita Kaul
I started my career as an Assistant Buyer with Shopper’s Stop, followed by Product and
Merchandise Manager with W. Further, in 2004, I joined Benetton as a Buyer. With my
dedication and passion for growth, I became the Head of buying department within a
span of four years.At present, I am working with Sisley as a Brand Manager. I am looking
forward to a bright future.

28. Fashion Buyers interact with wholesalers and clothing manufacturers to purchase lines
of clothing,shoes and fashion accessories to be featured at retail stores.Because of the
need to stay current with trends and offer competitive pricing, the work is generally
quick-paced and aggressive. Many fashion merchandise buyers travel internationally
on a regular basis to foreign manufacturing sites and glamorous fashion shows.
It is recommended that fashion merchandise buyers be confident risk-takers. The
career requires decisiveness and extensive research of fashion industry trends.
They generally enter the field as assistant buyers who work under the supervision of
senior buyers. These more experienced buyers provide on-the-job training and help
junior-level buyers learn the particular tastes and styles of the store or chain for which
they work.
FASHION BUYER
Sandeep Advani
I am currently an Assistant Buying Manager at Landmark Group. After studying at Pearl
Academy I got interested in a profession in fashion buying. I started as a Store Manager at
the Lals Group and learnt a lot about the nitty-gritties of the trade while I was working there.
I think to be a successful fashion buyer one must know the pulse of the target audience and
have a close tab on the current prevailing trends. Extensive research about the brand that
I’m working for and their target audience has always come handy in my career.

29. Public Relation is a management function that involves monitoring and evaluating
public attitudes and maintaining mutual relations and understanding between an
organisation and its public. The public could include shareholders, government,
consumers, employees and the media. It is the act of getting along with people we
constantly come in touch with. Press agents: They are responsible for dealing with the
press and their job entails both routine aspects like writing press releases and talking
to the media in the event of a crisis or scandal.
Publicity and media relations managers: They liaison with customers and media to
improve the image of the organization through promotional offers, media tours and
other similar initiatives.Customer relations manager:They are responsible for dealing
with customer complaints and handle them discreetly so that they do not generate
negative publicity for your organization.
FASHION PR &
EVENTMANAGERS
Dashpreet
It's been three years since I have been in this field. My basic knowledge from Pearl
Academy was of great value to me in my path to a fruitful professional career.At present, I
am working as a Brand Consultant with a PR firm. My job profile includes media
management and interaction,client servicing,brand communication,crisis management,
managing events,to name a few.I have a diverse range of high-end brands in my fold,like
Fendi,Tods, Grey Goose, Swarovski Elements, Moët’s, Hennessy, etc.

30. Brand Consultants are an integral part of a marketing team, responsible for
collaborating with a range of high-level executives and advertising managers in order
to enhance the public image of a brand. An important part of the job is building
relationships with a variety of audiences, such as the media, company shareholders,
and customers.
Specific duties of a Brand Consultant may include reviewing advertising copy and
design, press releases, packaging materials, traditional and social media coverage,
marketing and communications plans, customer service records, and other client
interactions in order to recommend changes. He or she may also hire, train, evaluate,
and instruct clients and staff in new marketing, sales, and communications
techniques.
Entry-level positions that can build towards working as a branding consultant include
brand assistant, product manager, sales, management analyst at a consulting firm,
and advertising account manager.
BRAND CONSULTANT
Honey Singh
I am co-founder and CEO at #ARM worldwide. It is full service digital & communication
consulting company. I think to be a brand consultant one needs to be agile & future ready.
Understanding of digital, communications and content are a must. One should have
consulting approach having research, ideation, execution & measurement with necessary
tools and tactics.

32. Copywriters basically write, which may include creating innovative slogans and
taglines for advertising and marketing purposes to writing peppy lines for brochures
and catalogs. From writing press releases to articles and product reports, a
Copywriter's job includes any of these writings and more. Creativity and good writing
skills with correct usage of language are the most important aspects required in a
Copywriter.Those who have an ability to create stories with words and images are best
suited for this job.Asense of humour is an added quality that helps in this area.Agood
portfolio of work makes a huge difference in employment of Copywriters.Copywriting
positions are available across sectors, industries and businesses these days as the
written word is required everywhere. Advertising agencies and public relations firms
hire Copywriters who can work in different modes of communication — Print,TV, Radio
and Online.
COPYWRITER
Munish
I have done my graduation from St.Xavier's College,Kolkata.I feel copywriting is an art that
incorporates several ingredients like useful tips, keyword usage, statistical information,
natural flow and other inputs in a general way. I am working as an Executive Director with
ABM Communication Pvt Ltd. This field has a lot to offer. Economy is growing day by day
and people are spending more than before in advertising.

33. Photography is an art of self-expression. Photographers use their technical expertise,
creativity, and composition skills to produce and preserve images that visually tell a
story or record an event. To create commercial quality photographs, photographers
need both technique and creativity. A Professional Photographer usually works on a
brief given by the client or employer. Examples of image content include fashion,
food, architecture, corporate photography, war zones, landscapes, wedding, family
and baby photographs.
Most Professional Photographers specialise in one area, such as fine art, fashion,
advertising, editorial or social photography. Around most of all Professional
Photographers are self-employed. The rest work for a wide range of employers,
including creative business,publishers and photography agencies or in the education
or public sector.
PROFESSIONAL
PHOTOGRAPHER
Abhishek Wadhwa
I studied Professional Photography from Pearl Academy. After graduating I worked with
some production houses. I learnt a lot while at Moksha Productions. With the urge of
wanting to do something out-of-the-box I started my own company called The Film Maker
three years later. Through this venture I want to create memories with each shot for my
customers.

34. These professionals transform the appearance of an individual with the help of various
makeup techniques and products and provide them the required look to appear in
front of a camera or a live audience for a performance or social event.To be successful
as a Makeup Artist, one must be artistic, knowledgeable about makeup, flexible and
proactive. A Makeup Artist ensures that models, performers and presenters have
suitable make-up and hairstyles before they appear in front of cameras or an audience.
Makeup Artists are required in the media world for film, live music, photography
shoots,television and theatre.Aspirants interpret the make-up requirements of clients
to produce both a creative and technically accurate visual representation. This may
involve very basic make-up for a TV presenter to a more complex make-up for special
effects.
MEDIAMAKEUPARTIST
Ashima Kapoor
I completed my graduation in History from JMC, followed by a Diploma in Fashion & Media
Makeup from Pearl Academy in association with Developments at London Institute (DALI)
at London College of Fashion. While I am teaching at Pearl Academy, I am also a freelance
makeup artist and hairstylist. My work has brought me accolades in magazines such as,
Vogue, Elle, Marie Claire, FNL, to name a few.

35. A Content Marketer is responsible for the planning, creating, and sharing of valuable
content to attract and convert prospects into customers, and customers into repeat
buyers.The type of content the Content Marketer shares depends upon what he sells.
First and foremost, a Content Marketer has a knack for a good story. The Content
Marketer studies the storytelling techniques of movie screenwriters, novelists, and
short story writers. Often, Content Marketers will have to be responsible for writing
content for blogs/websites, e-books, and infographics.Average understanding of SEO,
social media, copywriting is also required.
CONTENTMARKETER
Aanchal Nagar
I have done bachelors in Fashion Media Communication.The beauty of this course is that it
offers a full package of skills that are essential in today's time.I am not limited to doing one
thingmyentirelife.FMChelpsyoutapintothemanagerialpositions. Ioptedtobealuxury
brand consultant and a digital consultant.I have worked as a marketing and digital head at
Carma Pvt. ltd. I have also worked with companies like Pernia's pop up shop, Creative
marketing fix, Good earth and PR Pundit. I freelance with start-up designers as I love
building brands and get them the recognition they deserve.

36. Photo Journalist take photographs to record news,current events and lifestyle stories.
They aim to capture the best images which document an event, tell a story or convey a
message and support the printed word. The pictures are then reproduced in
newspapers, magazines and online.
He/she must cultivate flair for investigating and telling a story,using both images and
words to convey the message. Also have excellent technical skills, using digital and
non-digital cameras and industry-standard software such as Photoshop.The ability in,
and knowledge of, video, taking into account video packages on various newspaper
websites is another important skill to possess.
Photo Journalists often work for magazines rather than newspapers, and can work on
a project over a long period of time. Provincial daily or evening papers, one of the
weeklies, or an agency are other effective places to work.
PHOTOJOURNALIST
Rajwant Rawat
My career as a Photo Journalist has been full of adventure, risk and hard work. No matter
whatthesituation,aPhotoJournalist hastobeonthespottocapturethemoment.Inevery
assignment there are new challenges to overcome which makes the job exciting. Being
alert and prompt are bonus skills for this profile. Since nothing is pre-planned the Photo
Journalist must be thorough with the use of all the equipment.

37. Fashion journalism is a very interesting career in which one gets to write about the
fashion world. It involves a whole lot of activities — interviewing designers, reporting
fashion news in newspapers, magazines, television and online; judging new styles
and trends; predicting future trends; attending fashion shows and weeks.
As they can influence people's fashion choices and styles with their writings, it is
important for Fashion Journalists to have good fashion sense. They must read a lot of
fashion magazines and be informed about latest trends in the international fashion
scene. Knowing fashion terminology such as names of fabrics, cuts, styles, designs,
embroideries, accessories and other jargon — firsthand practical knowledge in these is
the key.
Various opportunities are present for professionals in this field like fashion critics,
fashion reporters,fashion photographers and fashion writers are some of them.Being
a competitive field,fashion journalism has abundance of roles for creative writers who
want to explore the fashion world.
FASHIONJOURNALIST
Asmita Aggarwal
It has been 25 years in journalism for me. Momentous, arduous and challenging are
different ways I can describe it. As the editor of a 100 year old French fashion magazine,
L'Officiel I realised that we underestimate the intelligence of readers...women want more
than just the right shade of red lipstick, they want to read something that makes them
think, evaluate, analyse and that today is what I find missing in the publishing world. We
need to get back on the saddle and think of ways to make the younger generation read.
And read meaningful stuff.And not tell them just ten new ways to wear a summer dress!

38. A blog is a collection of content that is organized repetitively.This content can take the
form of basic words (copy) as well as rich media (audio, video, and embeddable
objects). A person who owns or manages a blog is called a Blogger. Blogging is
becoming popular these days and it’s a way to publish your writing, share your ideas,
connect with people and learn new things along the way. A blog typically focuses on a
particular subject matter for clarity and focus.
Blogging includes skills like search engine optimization, social media marketing,
writing, editing and publishing posts, designing and maintaining the design of your
website,etc.One should be a good writer to write lot of unique and quality content for
your website.
If one is consistent with their content the future scope is endless. Once domain
authority is established a Blogger can look at avenues like contextual advertising,
direct advertising and text links advertising.
BLOGGER
Sukhneet Wadhwa
I did Economics (hons) & MBA in finance and I left all of that because I just couldn’t bear
going to a corporate job wearing a blazer and pencil skirt every day.I had a sudden interest
in fashion and I could see myself doing this my entire life – being there writing about
fashion and educating people about fashion. And that’s how I started my blog ‘Ms.
CocoQueen’.If one feels they can be in the fashion industry and write about it for the rest of
their lives then this is the place for them. It’s a great way to express yourself.

39. Producers play an integral role in the television, film and video industries. They
oversee each project from conception to completion and may also be involved in the
marketing and distribution process.
A keen interest in filmmaking and strong financial and business sense is what it takes
to be a successful television, film or video producer. Producers work closely with
directors and other production staff on a shoot. Having directing skills to take charge
of all project operations is a bonus.
As this is a job that requires experience, even first-time producers will have a
significant track record in the industry,perhaps as an assistant producer or in research,
marketing and scriptwriting. Producers are expected to have several years' experience
and a thorough understanding of all programme-making techniques, including
directing and editing skills.
PRODUCER
Ria Gureja
After studying Fashion Media Communication from Pearl Academy. I found that I was
drawn towards offbeat fashion avenues. Media and fashion have been my forte and it was
my learnings at PearlAcademy that has made me an efficient producer at NDTVGoodtimes,
one of India's leading lifestyle channel.

40. A Content Writer is a creative professional who understands how the major search
engines work and what people are searching for when they visit particular websites.
Their job is to ensure that their clients’ content is relevant enough to create interest for
consumers, plus answer any of their questions and possibly convert them into a
customer.Writers can produce a wide variety of content for the Web, from articles and
reviews to game scripts.
Web Content Writers are expected to create work that is optimized for the Web.
Although many writing techniques are unique to online content writing, a thorough
knowledge of standard writing practices is necessary for Web Content Writers. Due to
the digital nature of the work, Web Content Writers are often required to know basic
design fundamentals and be familiar with digital content management systems.They
are also expected to communicate effectively with clients, meet strict deadlines, and
follow editorial guidelines from different clients.
Most Web Content Writers are self-employed and work as freelancers. They can often
make their own schedules. Or one can opt to work at various e-commerce portals as a
catalogue content writer.
CONTENTWRITER
Sanya Gulati
I always had a passion for writing and so I did Fashion Media Communication from Pearl
Academy.This gave me the perfect opportunity to blend the two fields I was interested in –
fashion and writing. I went on to work at The Hindu and Repindia before working at
abof.com as a catalogue content writer. Being a writer gives me a lot of professional
freedom that a lot of other careers lack.

41. A Social Media Manager is responsible for communicating to the clients and
customers of the organization via social media channels. Great communication skills
are a must since a lot interaction is required every day.Along with that,creative writing
ability to stir engagement with people online, as well as in person is critical. For
getting the message across to the target audience, the need for good organizational
skills and a deep knowledge of social media tools to have best possible results can
make one stand out of others.
Social Media Manager is one comprehensive job where one needs to have a varied
skill set ranging from strategizing,marketing and even writing blogs for the company.
Digital marketing agencies are the best places to work.
SOCIALMEDIAMANAGER
Jai Randhawa
As a Social Media Strategist,I have had the opportunity to work with many great brands like
Sony and Canon and helped guide their marketing strategies to connect,engage and make
a real difference. I really love the work I do, as it makes one discover more of the world and
in turn you end up discovering more of yourself and that's hard to beat.

42. India's internet population is growing at an exponential rate propelled by factors like
de-regulation in the telecom sector,increased use of social networking sites,adoption
of e-commerce and daily deals portals trading goods and services in an economical
way, etc. To tap the growing internet audience, marketers are now exploring
opportunities to connect to them through digital mediums like the internet, search
engines, email, social, mobile, video, etc.
A role in Digital Marketing involves marketing of any product (digital or not) using
digital marketing strategies. This includes any marketing campaign that is based
online, such as social networking,YouTube videos and online advertising.
Digital Marketing careers cover the basics of traditional marketing and marketing in a
new internet environment. Due to the rapidly increasing use of internet, many
companies now have a significant digital output or online presence. So, specialised
Digital Marketing positions are on the increase.
DIGITAL
MARKETER/E - RETAIL
Nipun Arora
I did my graduation in Fashion Business Management from Pearl Academy.Presently,I am
working as a Chief Strategist and Co-Founder at Social Recharge,where I focus on business
development, product strategy, recruiting and evangelism. Moreover, I take lectures on
online marketing and retail and ecommerce education at Pearl Academy.

43. Creative Directors are the creative leads at advertising agencies or in-house for the
marketing department of a company.They work with the creative team to create, plan
and deliver a strategic vision for clients. In addition to management and human
resource functions, they direct marketing ideas from meeting room to drawing board
to finished products.
Creative Directors require in-depth knowledge of a variety of design software, which
they may have learnt through formal education, job training or experience working as
part of the creative or art department at an advertising firm.
Creative Directors communicate with photographers, printers and freelancers, liaising
between the company and its sub-contractors. They supervise art direction, design,
copywriting and production to ensure that these departments complete projects in a
timely and efficient manner.
CREATIVE DIRECTOR
Avik Bandhu
I have done a Bachelors of VisualArt from Government College of Art and Craft,Calcutta.It's
been 20 years since I have been in this field and the journey has been full of challenges.At
the same time there has been a lot of opportunities. In the future, this industry will
continuetohavealotof scopeastheneedforadvertisingisgrowinginthecorporateworld.
I am presently working as Creative Director for ABM Communications Pvt Ltd.