Measures of Central Tendency: Mean, Median and Mode
Questionairre ananlysis
1. Questionnaire results
In this PowerPoint I will be analysing the results from my questionnaire and be using this to make
decisions about my final magazine. A questionnaire was a good way of seeing what my target
audience thought about the ideas I had come up with, and also a way for me to see exactly
what my target audience actually wanted in their magazine.
2. The majority of the people who answered my
questionnaire were female, therefore I know
the answers are going to be more female
oriented. This can help me when I think about
the answers my questionnaire has given me.
3. This shows me that the majority of people that answered my
questionnaire were between the ages of 16-20 therefore maybe
this is the age range i should try and focus my magazine on.
4. To know how many magazine people buy in a month, gives me
an idea on how often I should publish my own music magazine,
as my competition (Kerrang, Q, NME) will all have customers that
buy their magazines on a regular basis.
5. Kerrang and NME seem to be purchased by people who could be my potential
customers, therefore i will have to make my magazine stand out from these 2
magazines, meaning that my magazine can stand out and catch the eye of all
potential customers. Also, when thinking about feature articles, I will try and
have stories and exclusives that match that of Kerrang & NME.
6. This shows me the genre of music that my target
audience like, as I am considering producing an
Indie/Rock magazine, the turnout of my Questionnaire
results is very good.
7. This question was to get an idea of the bands and artists that people like, the
2 with the most listeners are Ed Sheeran & McFly, it id good to know this, as if
any of these acts fit my chosen Genre, I will be able to see who would be well
sought after by my readers.
8. This question shows me some of the types of music that my potential readers listen to,
although they have told me their favourite bands, some people do happen to have a
different song by another artist as their favourite song.
9.
10. The previous slide gives me an idea on the types of
thing my readers associate with Indie/Rock
Music. The feedback from this question will come
in handy when it comes to choosing the mise en
scene for my music magazine including the front
cover image and the images within the magazine.
The results show that guitars are definitely
something that a lot of people associate with
Indie/Rock, therefore this is something I should
include in my mise en scene when it comes to
taking my front cover image.
11. Favorite Colour
Black
Purple
Orange
Red
Green
Blue
Plum
Knowing the readers favourite colour could help me when it comes to the
colour scheme of my magazine, as the reader is more likely to take notice of
my magazine on the shelf if the front cover has the reader favourite colour on
it, as it is eye catching.
12. This question really helps me when making my music magazine,
as I will now be able to know what the reader thinks of some of
my ideas for my music magazine. Most of the ideas, the readers
seem to think will be good, but the ones which they are not sure,
I will now consider other options.
13. To know the price that my potential customers are willing to pay for my magazine is very
beneficial. I know from this that if I charge more than £3 the public are less likely to purchase my
magazine, but to sell it at £1-£1.99 may be too cheap, and this will mean that I will not make a
profit, therefore I could struggle to reproduce the magazine. I think that £2-£2.99 is a reasonable
price to sell my magazine as it benefits both me and the customer.
14. I initially had an idea of how often I would like my magazine to
be published, and my audience result gives me added reason to
believe that publishing my magazine fortnightly will be the
option, I will now consider this whilst going to publication.
15. This question was to get the readers opinion on free gifts with the magazine,
for example feature singles, vouchers, coupons etc. the majority of the
potential customers seem to think this is a good idea, therefore I will consider
it when doing my publication plan.
16. From this graph I can see that my results show that my potential customers
seem to want a fairly small magazine, this benefits me, as it means the
production cost will not be so high. This result gives me a clear idea of how
the customer would like my magazine to be sized.
17. Overall:
Overall I think the results of this questionnaire have given me a clear idea of
some of the things I can put in my magazine, for example, my prospective seem
to like the ideas of free gifts, exclusive interviews, up and coming band guides,
and gig guides. All of the feedback has given me ideas on how I can improve
ideas I have already had, and come up with new concepts based on what my
customers want. I have now made my decision on the amount of pages my
magazine will contain, and the price at which my magazine will be issued. I
think the questionnaire is a great source of information and customer feedback,
and therefore I would complete questionnaire's more often when it comes to my
magazine.