TCS's research agenda focuses on predictive analytics and prescriptive, adaptive analytics using techniques like enterprise information fusion, contextual intelligence, and simulation and optimization modeling. The presentation discusses how five digital forces including AI, mobility, cloud, big data and social media are transforming businesses and requiring advanced analytics. TCS develops predictive and prescriptive analytics approaches like anticipating needs, detecting patterns, and prescribing strategies. The presentation promotes opportunities for collaboration through TCS's COIN open innovation network to drive analytics and data innovation.

1. 1Copyright © 2013 Tata Consultancy Services Limited
K. Ananth Krishnan
Vice President & Chief Technology Officer
What it takes to predict the future?
TCS Predictive Analytics Event

2. 2
Agenda
 TCS Research Agenda
 The Digital 5 Forces
 Beyond Enterprise Information Fusion
Prescriptive, Adaptive Analytics
Contextual Intelligence
 Analytics and Data Innovation
 Co-Innovation Opportunities

3. 3
TCS Invention Agenda
Research
Areas
Software
Systems
Applications
and
Sciences
Software and Services Life Cycle
Domain Knowledge
Enterprise Systems
Information Systems
Communication Systems
Cyber-physical Systems
Engineering Sciences
Life Sciences
Data Sciences
People Sciences

4. 4
Digital Forces Are Re-Imagining The Business
AI &
Robotics
Mobility & Pervasive
Computing
Cloud
Big Data
Analytics
Social
Media
Five
Digital
Forces
Business Models
Channels
Products & Services
Business Processes
Customer Segments
Workplaces

5. 5
Enterprise Information Fusion
Voice of Customer
Supply-Chain Monitoring
Social CRM
Competitive Intelligence
i-Sourcing
Real-Time Data
Harmonization
Temporal Pattern Mining
Real-Time Insights
Sense
Analyze
Deep Text Mining
Demand-Signal Refinement Relationship Discovery
Exploit
Enterprise Social
Intelligence
Next-Gen KM
Email Analytics
Sensor Analytics
Real-Time Collaboration
@
Suppliers
Sales History
Customers
Filter

6. 6
Beyond Enterprise Information Fusion
Anticipate Detect Predict Prescribe

7. 7
Adaptive
Predictive
Prescription
Decision
Support &
Feedback
Mining &
Knowledge
Discovery
Simulation &
Optimization
Modeling
Information Fusion
Integrating predictive modeling with simulation models and optimization

8. 8
Prediction
Model
Simulation
Model
Optimization Model
Cost Model
Recent Data and Strategy used
Prescribed Strategy
PredictionProposed Strategy
Simulated Data
& Strategy used
Domain
Priors
Inverse Inference
in Scientific
Computing
After Market
Servicing
Demand Signal
Refinement

9. 9
Recommendation
Retrieval &
Relevance Feedback
Content
Models &
Mining
Context
Models & Mining
(User Activity Tracking)
Models of
Contextual
Needs
(Needs & Scenarios)
Information Fusion

10. 10
Data as an enabler of value:
The journey continues!Complexity
Business Value
 Deployment of BI Tools
 Content Management
 Data Cleansing
 Data Transformation
 Operational Data Warehousing
 Real-time Process Analytics
 Outsourced Reporting Services
 Point Solutions Real-World
Awareness and Response
 In-depth Analysis & Insights
from External Sources
 Data-Intensive BI Platforms
 Segmentation & Profiling
 Forecasting, Cross-sell
Loyalty Churn, Fraud
High
HighLow
External
Insights
Real-time
Business
Intelligence
Data Warehousing
OLAP &
Knowledge Management
Predictive
Analytics
Information Fusion
Services for
Real-time Response
 Global Situation
Awareness
 Integration of External and
Internal Intelligence
 Automated Processing of
Inputs – Text, Video and
Real-time Awareness
 Pro-active Suggestion for
Remedial Actions
 Bridging Enterprise Silos
Real-World
Awareness
Data-Intensive
Real-time BI
Reporting
Services

11. 11
Many More Datasets are becoming useful
Genomes
Things
Materials
People
The Web

12. 12
TCS Innovation Agenda: Analytics in every Theme!
Innovation
Themes
Optimize
Digitize
AnalyzeDe-Risk
Sustain
Analytics-led IT Transformation
Software Engineering Tools
Domain-aware processes
Internet of Everything
Social in the Enterprise
ICME
Information Fusion
Connected Marketing
Supply Chains
Security and DRM
Privacy
GRC Platforms
Green IT
IT for Green
Water
Frugal
Health

13. 13
Opportunities to collaborate: TCS COINTM
Ecosystem of innovative partners
encompassing:
 Academic Institutions,
 Start up companies,
 Venture Funds & Multi-lateral
organizations ,
 Strategic Alliance partners,
 Tata Group companies,
 and TCS customers
COIN™ is a rich and diverse network that drives innovation in an open
community:
TCS
Innovation
Labs
Startups
Customers
Research
Institutions
Academic
Institutions
Student
Community
Venture
Capitalists
Entrepreneurs
In Residence
Alliance
Partners
Consultants
Industry BodiesTATA
Group

14. 14
Summary
 TCS Research Agenda
 The Digital 5 Forces
 Beyond Enterprise Information Fusion
Prescriptive, Adaptive Analytics
Contextual Intelligence
 Analytics and Data Innovation
 Co-Innovation Opportunities

15. Thank You