This document discusses social networking and marketing to different demographics. It notes that some clients and areas, like Berks County, Pennsylvania, are not active on platforms like Facebook. It provides statistics on social media usage in different US cities and recommends focusing marketing efforts on one or two major platforms to avoid being overwhelmed. Etiquette tips are given such as giving rather than receiving, showing respect, listening, crediting sources, and avoiding spam.

1. Social Networking
The SHIFT in
marketing

2. “Creativity requires the
courage to let go of
certainties” - Erich Fromm

3. “Berks-countians don’t use
computers”
“My clients aren’t on
FaceBook”

4. Top 6 Cities, U.S.A

5. 24.1% 27.9% 30.3%
22.3% 30.3% 26.2%
Top 6 Cities, U.S.A

6. Berks County

7. 20.9%
Berks County

10. WHICH ONE?!?!

11. Overwhelmed?
• Pick one, maybe, two.
• Be there.
• RELAX.

12. Etiquette
• Tis’ better to give than receive
• Remember the lessons mom taught you
• Sing it Aretha: R.E.S.P.E.C.T.
• Ask not what the community can do for you
• No SPAM
• Quality not quantity

13. Etiquette
• Listen
• Less is more
• Honesty is the best policy
• Be nice
• Mix it up
• Credit your source

14. What NOT to do...

15. What NOT to do...

16. What NOT to do...