TaxiStop business plan

1. TaxiStop
Business Plan
All stop for your transportation needs
Abhinav Kushwaha
Shivam Shah
@_akush
@shivam1392

2. Business Concept
A service which allows user to book cabs from our
platform. User can either book commercial
vehicles for transportation or taxis for later use or
utilize our Ride Now feature.
Also other businesses can use our APIs to provide
Taxi service to their customers.
How are we different from Ola, Uber, TaxiForSure….

3. We are a LOT different
- We are a platform
● Taxi service vendors can onboard our platform which will allow users to
book their taxis natively from our application.
● We are going to provide Express cab service – wherein an end user won’t
have to wait for a cab to appear nearby. Our Express feature will send a
cab straight to your location.
● Secure – 3rd Party vendors are Radio taxis. They are government
authorized. We will leverage this to provide a more safe user experience
● We would have our own fleet also running just so we cover every area

4. Target Audience
Our target audience is divided into 2 categories
1. Service end users (Consumers)
o Those who utilize our service to book cabs and commercial vehicles
2. 3rd Party Vendors (Enterprise Customers)
o Those who will onboard our platform and allow end users to book their
cabs and commercial vehicles via our platform

5. Business Model
● Signup to our platform will be free for both the targeted audience.
● 3rd Party Vendors will be able to utilize or service for free for 3-6 months.
After that there would be an annual maintenance charge.
● We would charge the 3rd Part vendor 10% - 20% of each ride booked via
our service.
● Charge end users for taxi booking.
● Charge end users 20% - 30% more, if he wants to use the Express
feature.
● Charge others businesses as per the usage of our APIs

6. Why this…
● There are a lot of vendors who are impacted due to emergence of services
like Ola, Uber etc.
● People still rely on pre-booking and none of the current service providers
provide a reliable pre-booking mechanism
● Presently the user experience is segregated across multiple services and
offline vendors. We bring all of them together under our platform so that
user gets seamless taxi experience.

7. Team
● Abhinav Kushwaha [Co-Founder]
● Shivam Shah [Co-Founder]

8. Service Differentiator
● We are not just another taxi service, but we are the platform provider. We
can onboard a service vendor any time and our end- users can start
availing it.
● For an end user, a cab will always be there waiting, since partnering with
3rd party vendors will increase our reach exponentially
● With our Express feature, end user won’t have to wait for a cab to show on
the map, we will send a cab right to the user’s location

9. Market Potential
● Untapped area in Taxi domain and in personal
commercial vehicle domain.
● Addressing global market.

10. Implementation Plan
● Parallel Development and Operational setup
for the first 3 months
o Target 4 metro cities initially for major launch
o Sign Up 3rd party vendors in these cities
o Start procuring vendors at major tourist locations across India
o Develop the platform covering all the basic needs
o Launch at least a Beta that will be free (for all targeted audience)
within 3 months

11. Implementation Plan cntd.
● Start with marketing and sales post our
launch
o Provide signup benefits to consumers
o Provide coupon codes to frequent travellers
o Have early discount weekends
o Use social network to expand reach with free rides
o Explore TV marketing.

12. Team Structure
4 divisions to cater the needs of the product and the
targeted audience
Technology Marketing Sales
Customer
Support
Platform
3rd party
Vendors
Consumers

13. Goals
● Instant Goals (1 - 3 months)
Get the product up and ready with 25+ vendors signed up at 4 major cities and
at least 5 vendors signed up at hot tourist locations
● Short term Goal (0 - 2 years)
Have 10M consumers across India
Have 10k vendors operating through our platform
Start our own logistics by putting TaxiStop cabs on road

14. ● Mid Term goal (2 - 4 years)
Cover all major cities and tourist locations in India. Give end user a seamless
Taxi experience across India
Have our own logistics across India
Have the current major players onboard our platform
● Long Term Goal (3+ years)
Expand overseas by analyzing the market
Goals cntd...

15. Funding objectives
Founder salary Rs. 30,00,000
People salary Rs. 30,00,000
Technology Rs. 5,00,000
Marketing, sales and operations Rs. 50,00,000
CAPEX Rs. 5,00,000
Following is the estimate funding objectives in coming 6-12 months

16. Thank you