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Analysis Of 3 Music Videos Goodwin’S Terminology
1. Analysis Of 3 Music Videos- Goodwin’s Terminology By Tayla Burton By Tayla Burton
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3. Goodwin says 'there is a demand on the part of the record company for lots of close-ups of the lead singer' which is definitely the case here. There are lots of close-ups of Hayley, most of the frames centre her. These shots are also exaggerating her image. In this video there is also a relationship between the lyrics and the visuals. The song is about a a 'mean girl' who pretty much controls and terrorizes everyone around her and particularly a guy, and the lead singer sets out to stand up to her about it. This is very literal in the video.
4. I like the way parts of the video have been edited when it completely fades to almost white and then brings back the colour. Because the beat is really fast to this song, the camera cuts to it. So must shots are less than a second. It’s very fast paced and effective.
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7. The blue light here suggest dystopia, which shows something bad could happen. I like the way the dark figures are contrasted against the blue light to make them look more mysterious.