The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages Siebel Marketing integration with our website, oracle.com.

1. CRM@Oracle – Siebel Integration with Oracle.com Deepak Gupta Roger Rich Vice President, CRM Systems Senior Director, Marketing Systems Applications IT Applications IT

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Oracle Fusion Middleware

5. Oracle Applications

7. More than 345,000 customers worldwide

8. More than 21,000 partners

9. 100,000+ employees, including:

10. 35,000 sales & marketing

12. 18M Contacts

13. 24M Prospects

14. 47M Marketing Responses

15. 17M Sales Activities

16. 18M Marketplace AccountsPartner Portal145 Countries 10 Languages 35,000 Internal users 100,000Territory Lookup users 200,000 Partner users

18. Go Fast – 1 year to rollout

19. Consolidation/Centralization

20. Start Clean, Stay Clean

21. Standards based Integration

22. Drive value with BIEngagement Integration Analytics

23. Global CRM Single Instance Ecosystem Implementation planned

24. CRM@Oracle – Siebel Integration with Oracle.com Deepak Gupta Roger Rich Vice President, CRM Systems Senior Director, Marketing Systems Applications IT Applications IT

25. <Insert Picture Here> Marketing Business Cycle

26. Marketing Business Cycle Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts eMarketing Apps Marketing Execution Landing Pad Event Registration Software Download CRM Analytics (OBIA)Closed Loop Reporting Measure Marketing ROI Track Budget to Actual Fact-based Planning Siebel Marketing List and Segmentation Target Audience Build/Load Segments Launch Campaigns Email Marketing OCH & Siebel Marketing Response Management Response Capture Qualification Assignment Lead Creation Siebel Call Center Opportunity Management Opportunity Conversion Opportunity Progression

27. <Insert Picture Here> Siebel Integration with Oracle.com

28. Marketing – Oracle.com Integration Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts Oracle Marketing Offers Web Page Links, Banner Ads, Email content, etc eMarketing Apps Oracle.com - Marketing Execution Event Management Software Downloads Online Presentations Customer Surveys OCH & Siebel Marketing Response Management Response Capture Qualification Assignment Lead Creation Oracle Firewall