SEO, Authorship and Brands by David Tutin

1. SEO, Authorship and Brands
David Tutin, Snr SEO Specialist UK &IE

2. About Me

7. There is more to it than SEO
Build relationships
Learn how brands
and bloggers can
collaborate together
Because we are
interested in travel
To learn from each
other

8. Google Updates
Do we really need to worry
about all these animals?
If you do your job as blogger
right, you don’t need to worry
You don’t want to be the person
that wakes up every day to
check your rankings and that
you’ve been tanked!

9. Lets talk a bit about SEO
What to do with old content and
what to do with new content

10. This is what you want to know..
?
Is it worth going back to old posts to add SEO
information?
?
What effect does duplicate content on your
own site have on SEO?

11. This is what you want to know..
?
How much does Google+, Twitter and
Facebook influence SEO?
?
Can you clear up any confusion regarding
Google’s policies with regards to things like
links?

12. This is what you want to know..
?
What do the recent Google changes mean
for travel bloggers. Lots of bloggers have
experienced a drop in traffic recently
following the recent algorithm changes?

13. Authorship
Going beyond the picture in the SERPs

15. Standing out from the crowd
Disruption
 It can be a good thing to
help you stand out
 Create something that is
worth
writing/linking/socialising
about

16. Standing out from the crowd
Standing out well vs. badly
(think about the social reject – make sure you stand out in a way that
others can relate to and are interested in)

17. Why whoring builds
credibility

18. Be careful who
you get into
bed with…
 Do it in a way that relates to
multiple sectors
 Work with several different
brands i.e. Camera/ tech,
tourist boards,
fashion/food/design etc.

19. This allows you to
build momentum and
allows you to keep
going

20. You don’t need to
start from zero
There are tools that will help
you get off the ground quicker:
 Blogs de Voyage
 Google+ communities for
networking
 Hootsuite
 Klout

21. It’s never too late ..
There will always be innovative
content to be created
http://www.bahighlife.com/Destinations/British-Airways-Perfect-Day-in-Rome-the-Twitter-guide.html

22. Keeping Google happy
•
•
•
•
Relevance
Freshness
Credibility
Helping Google to keep going and keep its users happy

23. Keeping Companies happy




Relevance
Freshness
Credibility
Helping companies to keep
going and keep its users
happy

24. And you?

25. • Ultimately what we think about is keeping
everyone happy!
• delivering value for your visitors and the
partners you work with
• be flexible in how people can work with
you
• Its not always about the money!

26. Questions ????
Add in tools