The document outlines the international marketing objectives, actions, and outcomes for various interactive educational guides. The objectives were to raise the brand profile, support sales, provide all marketing support, and establish awareness and relationships with media. Key actions included participating in tradeshows, distributing media materials, organizing advertising campaigns, and liaising with sales and content partners like the BBC and Oxford University. The outcome was increased global media coverage, establishing the CEO as an authority in multimedia, sales growth, and engaged sales and content partners.

1. International marketing for various
interactive educational guides

2. Objective
• Raised the brand profile
• Support sales
• Provide all marketing support
• Establish awareness and relationship with the
media

3. Actions
• Organised participation in tradeshows in the UK, US and Europe
• Writing and distributing media related material and following up
media
• Writing and organising the production and distribution of mailings
• Organsing advertising campaigns
• Liaising with sales and supporting / working with them as required
• Working with content partners e.g. BBC, Penguin Books, Oxford
University, Tate Gallery, Football Association, ITN
• Organising launches most notably at Shakespear’s Globe
(London), Comdex (Las Vegas) and Frankfurt Book Fair
• Organisingseminars introducing multimedia technology to content
providers
• Supporting the CEO in relation to conference speaking
opportunities

4. Outcome
• Profile moved from zero media coverage to
coverage across the world in trade and
consumer media
• Established Attica CEO as one of the leading
authorities on multimedia
• Sales growth
• Sales team fully aware of products and related
USPs
• Full engagement of of content partners