Telecentre-Europe Summit 2012 - Parallel Session on Social Media & Innovation - Presentation of Lize De Clercq: "Social Media: Tips for Telecentre Organizations"

1. Social Media
Tips for Telecentre organizations
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2. How big are social media?
Why should Telecentre Organizations
use Social Media?
Which Social Media channels to choose?
FACEBOOK: practical tips
FACEBOOK: how to... ?
TWITTER: how to... ?
Resources for
Social Media use
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3. How big are social media?
FACEBOOK
600.00M users
TWITTER
200.00M users
MYSPACE
130.00M users
LINKEDIN
90.10M users
FRIENDSTER
90.00M users
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4. FACEBOOK
leader in Europe except for
The Netherlands & Latvia
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5. 1/5 of the time people
spent online
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6. Why should Telecentre Organizations to promote/
use Social Media? distribute your blog or
website content
to network & dialogue with your
stakeholders, partners, beneficiaries,...
to enhance your
online reputation &
professional image
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7. Which Social Media channels to choose?
Only open a channel if you
can maintain it
Do not solely depend on
volunteers & interns to
maintain those channels
Experience and/or
training in online Make a realistic job
communication is a must! description for your social
media or community manager!
If you can't maintain all + 5 Hours extra Weekly
channels, it's better to open for experimentation with new tools,
few of them and do those well such as; Pinterest, Google+,
than to do bad on all Foursquare, Tumblr, Razoo, etc.
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8. FACEBOOK: practical tips Tip1: Choose carefully your
avatar & cover photo!
use an avatar
that fits!
best resolution results
at 180px by 180px
do NOT omit a
cover photo!
best resolution results
at 851px by 315px
use a cover photo that
explains your story and has a
good resolution!
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10. Tip 2: NEVER use automatic
posting to several channels
Tip 3: ALWAYS add a
personalized note above the
content
Yes :)
No :(
Iva could have added
she was planning to
attend this training (as
she was!)
Tip 4: to personalize,
diversify by making posts of
your staff visible
Yes :)
No :(
Somebody of the staff is
talking about a personal
experience but we don’t
know who!
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11. Tip 5: alternate your
own content with sharing
the contents of others
No :(
3 updates in a row only
link to Telecentre-
Europe!
Yes :)
3 updates in a row
and only one to own
content!
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12. Tip 6: alternate with
links, photos & video’s
Wipe out the link Yes :)
(it’s double information!).
Instead: write a personalized
introduction line!
never post a photo
without an introduction text that
gives a comment or a context
Facebook does
not accept html so a link
address has to be
posted fully
good picture resolution!
resolution is not good!
best results at 404px by 404px
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13. If your picture does not
fit in a “wall” picture of 404px by 404px, make it a
“highlight” picture of
843 px by 403px
Wipe out the link
(it’s double information!).
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14. Tip 7: alternate
“serious” content with
funny and/or “curious”
content
Diverse but
“SERIOUS” news from TE’s
activities, TE’s members, TE’s
stakeholders,...
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15. “FUN” but still related
content!
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16. “CURIOUS”, interesting &
related content!
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17. FACEBOOK: how to... ?
...unlink a professional page
from your personal account
...hide the top box
“posts from others”
...make other’s posts visible
...add a link, photo or
on your page
video with personalized
introduction
...highlight a post
...add/edit apps
...pin a post to the to your page
top of your page
...feature your “Likes”
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18. TWITTER: how to... ?
...distinguish between
friends & followers
...distinguish
between your home &
profile timeline
...retweet
...write your first tweet
... use
hashtags &
mentions
...distinguish replies
...add an image to
from direct messages
your tweet
...use shortened links
...create private &
public lists
...favorite a tweet
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19. Distinguish between your
home & profile timeline
Just like Facebook, your
Home Timeline is where all
“posts” (tweets) FROM YOUR
TWITTER FRIENDS come
together
Just like Facebook, your
Profile Timeline is the “wall”
where all YOUR posts (tweets)
can be viewed publicly
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20. Distinguish between friends
& followers
“following” =
Twitter “FRIENDS”
= the people you
decided to follow
UNLIKE Facebook,
your Twitter “friends”
(those you decided to follow)
will not have to accept your
“friend request”
UNLIKE Facebook,
your Twitter “friends”
will not see your “posts” (tweets)
on their “wall” (their Home
Timeline), UNLESS they decided
to become one of your
“followers”
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21. Write your first tweet
MAXIMUM 140 characters
(including spaces!)
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22. Retweet
make sure you’re
browse to the profile page logged in to Twitter if you
of another Twitter user want to retweet
hover over the tweet
you would like to retweet:
a retweet button will
appear!
view the result: browse
back to your profile page
push the button to
retweet :)
view the result: browse
back to your profile page
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23. Use hashtags
a HASHTAG is always
preceded by the # sign
(without a space between #
and the abbreviation!)
click a HASHTAG and view
all tweets that include that
hashtag
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24. Use mentions
a MENTION is always
preceded by the @ sign
(without a space between @
and the abbreviation!)
click a MENTION and view
the profile page of that
twitter account
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25. Write a reply
when a tweet STARTS with a mention, it’s
called a “REPLY” (it means you are directing
yourself PUBLICLY to this person, in front of
an audience!)
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26. Write a direct message
a “DIRECT MESSAGE” is a PRIVATE
message (as if it was an email!), and can
ONLY be sent to people who decided to
follow you
you have to manually fill the Twitter
account name (without the @ sign) of the
follower you want to send a DIRECT
MESSAGE to
unlike emails, DIRECT MESSAGES can only
contain 140 characters!
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27. Create private & public lists
All lists that appear
on someone’s profile
page are PUBLIC lists
LISTS are used for three
different purposes and can
either be PUBLIC or PRIVATE
the first purpose is to
PRIVATELY classify twitter
accounts into different categories
(as if you would put them into
“folders”), to filter out their
note that it is not tweets in a timeline
necessary to follow a a PRIVATE list only can
twitter account to be able be viewed by yourself
to classify it into a list (does NOT appear on
your profile page)
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28. the second purpose is to
classify twitter accounts into
different categories, but in a
PUBLIC way
again: note that it is
not necessary to follow a
twitter account to be able
to classify it into a list
if someone adds you to a
PUBLIC list they created, you
will be able to view this through
the “Member of” tab
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29. the third purpose is
instead
of being added by the creator to
a PUBLIC LIST, you may
SUBSCRIBE yourself to an
existing public list
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30. Resources for
Social Media use
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